The $100 MBA Show

Latest Episodes:

MBA1167 Is It Too Late To Start a Blogging Business? + Free Ride Friday! Dec 28, 2018

Show notes

It’s a question many would-be entrepreneurs are asking themselves: can you still make a living with a blog?

About 10 years ago, people started earning serious money just by blogging. Has the business model survived? Can you still earn enough to live the life you want? The short answer is yes, you can still blog your way to success. The blog is in the middle of a sort of rebirth, with a new generation of writers cashing in.

However, the rules have changed.

Gone are the days of easy keyword-stuffing and low competition. A crowded marketplace, sophisticated search engine algorithms, and a higher standard for writing have changed the game drastically. Even still, there are hugely profitable businesses centered around quality blogs.

Today, we discuss how to blog your way to profit. We explain how to find your subject niche, promote your blog, and stand out from the (very big) crowd by speaking directly to a well-defined audience. The business is different. The readers are different. But the profit is there, if you’re willing to learn where the revenue streams are. Click Play!

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EasyCourse

Nerd Fitness

Backlinko

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MBA1166 Are You Selling Enough? Dec 27, 2018

Show notes

Wish you were making sales? Well it may sound painfully obvious, but…you’re not selling enough.

That’s not to say you’re not trying to close. It’s to say you’re not “selling” in the ultimate sense — the 24/7, all-encompassing sense that goes way beyond trying to get a specific person to make a specific purchase. Everything you do — everything — has to be an act of salesmanship, even the things that don’t seem sales-related.

Are you persuading, all the time? Are you promoting your business’ core mission and ideas, with every word? Most new entrepreneurs aren’t selling enough, and it’s holding them back. Today, we discuss the (sometimes surprising) ways businesses sell, so you can learn how to make an argument for your product — all the time. Click Play!

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This Book Will Teach You to Write Better by Neville Medhora

Exactly What to Say by Phil M. Jones

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MBA1165 Q&A Wednesday: Love the show’s new cover art. Why did you change it? Dec 26, 2018

Show notes

You can’t judge a podcast by its cover. But your visual branding needs to reflect what your business is offering.

It’s Q&A Wednesday, and one listener noticed something different about our little old business podcast. We updated our cover art, changing the visuals around our show and updating its “look” online. Why? What’s the point?

Today, we discuss why — and when — a a visual refresh is sometimes in order. We’ve had the same cover art since we started in 2014, and frankly, it’s just not as relevant anymore. The show has changed. We’ve changed. And the way we present ourselves has to change, too.

Don’t let your own look stagnate. Stay fresh, and show the market what you really look like. Click Play!

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WebinarNinja

Portrait Store

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MBA1164 3 Skills That Will Save You Money When Getting Started Dec 25, 2018

Show notes

Getting ready to start a new business? If so, you probably know that every cent counts.

Having started quite a few businesses ourselves over the years, we’ve learned what skills and abilities can save you the most. If you learn them, you’ll not only have an edge over your competitors — you’ll have a lot more in the bank by this time next year.

Specifically, there are 3 skills every new entrepreneur needs. These are things that can cost quite a bit to hire out for, but require minimal investment to learn yourself. In your crucial first years, learning these skills can save you hundreds or thousands. They’ll also be the skills you fall back on in the future, even as your team grows.

Keep your business lean, and your skill set broad. Click Play!

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This Book Will Teach You to Write Better by Neville Medhora

Exactly What to Say by Phil M. Jones

The Boron Letters by Gary C. Halbert

Kopywriting Kourse

Canva

Lynda.com

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MBA1163 Must Read: To Sell Is Human by Daniel Pink Dec 24, 2018

Show notes

No matter what your independent business is, you have to be a sales person.

E-commerce, SaaS, freelancing, artisan pretzel-making; whatever the business, you can’t escape the need for salesmanship. It is everything, even if you don’t consider yourself a “sales person” in the conventional sense. Articulating your idea and persuading others to buy in is the essence of business itself, big or small.

Fortunately, this week’s Must-Read for entrepreneurs can show you how.

To Sell Is Human rejects the stigma of salesmanship as scammy or used-car-dealer-y, instead explaining the inherent dignity and necessity of the art. It’s not just customers you sell to — it’s your network, your team, even your family and friends. If you can’t sell your vision, you simply can’t do business.

Learn how necessary selling is, even if you don’t have a sales team. Click Play!

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To Sell Is Human by Daniel Pink

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MBA1162 How To Find a Mentor + Free Ride Friday! Dec 21, 2018

Show notes

No entrepreneur is truly independent. We all need guidance, support, and help. One of the most important relationships you can cultivate in business is a mentorship.

The most successful entrepreneurs, big and small, have always had at least one mentor. With less structure and precedent than the conventional job market, entrepreneurship is uniquely suited to the mentor-mentee dynamic. But where do you start? How do you find your business sensei?

It might be easier than you think

Your mentor doesn’t have to be an old legend, or even a well-established success. He or she just needs to be someone who knows more than you, and can help you a little further down the path. It may take some time, effort, and resources, but the investment you make in finding a mentor (or several) will be well worth it. Click Play!

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HELP NOAH

EasyCourse

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MBA1161 How to Deal With Not Reaching Your Goals Dec 20, 2018

Show notes

You will fail.

If you’re an entrepreneur, you won’t always hit the mark. It’s part and parcel of independent business to establish a goal, strive for it, and come up short. As the year winds down and we evaluate our performance, we should take stock of how we’ve failed, and whether we let those failures drag us down or power us forward.

For new entrepreneurs, every missed goal can seem like a crisis. With so much riding on your business, it can be tough to get back in the saddle, emotionally. Today, we discuss how to maintain your enthusiasm no matter what happens. More importantly, we explain how to pull something positive from the experience of losing.

Whatever metric you’re chasing — sales, traffic, conversions, whatever — you can always turn a swing-and-a-miss into your next victory. Find out how: Click Play!

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MBA1160 Q&A Wednesday: What tools do you recommend to create Squeeze Pages? Dec 19, 2018

Show notes

A page by any other name is just as sweet. Whether you call it a squeeze page or a landing page, conversions are the name of the game. A well-constructed squeeze page shouldn’t take too much time or effort — if you have the right tools.

Today, we tell one listener what those tools are, and where to find them.

It’s a follow up from last week’s episode on maximizing your conversion rates via squeeze page. In that episode, we explained how squeeze pages are the key to sales, and how you can make sure they’re working effectively. Now, we point you to the specific software you can use, tailored to your budget and technical expertise.

Find out what to look for in squeeze page software, how to use it, and why you might already have exactly what you need in your existing CMS. Click Play!

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MBA1151: How to Use Squeeze Pages to Maximize Conversions

Elementor

Leadpages

Thrivethemes

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MBA1159 Why I Wear My Own T-Shirts Dec 18, 2018

Show notes

They say to dress for the job you want. But if you’re already an entrepreneur, you can dress for the job you created! Our host Omar almost always rocks a branded t-shirt featuring our software company, WebinarNinja.

The reasons for doing so, however, go way beyond the urge to sneak in some extra advertising.

Whether he’s speaking at a conference, on a webinar, or just hitting the gym, Omar’s gear is a reflection of who he is, and what he wants. Wearing the WebinarNinja logo doesn’t just remind others what he does — it helps him stay focused, motivated, and productive.

It all goes back to Omar’s conventional job as an educator, and how the transition from tie to tee was (and remains) symbolic of his hard-earned independence. Find out how much a shirt can mean, plus get our tips on how to create your own company-branded gear. Click Play!

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MBA1158 Must Read: Bad Blood by John Carreyrou Dec 17, 2018

Show notes

What can we learn from failure? And not just any failure — total, massive, beyond-epic, multi-billion-dollar failure?

In this week’s Must-Read book for entrepreneurs, we find out.

Bad Blood by John Carreyrou is many things: an engrossing page-turner, an exemplary piece of investigative journalism, and a huge, devastating lesson in how not to launch a product. It’s the true story of Theranos, a startup with a one-time valuation of 9 billion-with-a-”b” dollars that ultimately crashed, burned, and left all involved reeling (and some facing prison time).

Theranos executives claimed that their technology could run hundreds of medical tests with a single drop of blood. The only problem? It didn’t work. At all. But the pressure to succeed and produce a return on some massive investments overcame any sense of responsible R&D —- or common business sense.

Find out what lessons we small business people can take from the missteps of the big boys. Click Play!

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