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Latest Episodes:

MBA1187 How To Outlast Your Competition + Free Ride Friday! Jan 25, 2019

Show notes

As entrepreneurs, it can be hard to define our goals for our business. Do we prioritize growth? Revenue? Reach? What is success, anyway?

Today, we offer one possible answer: longevity.

Every business, big and small, has competition. Companies rise and fall all around us, while a select few just keep trucking along through all the ups and downs. How can you make sure you’re the last man standing? We’ve got a specific formula for longevity that we’ve honed over years in business, from observation and experience.

Competition can drive us, but it can also drain our resources. By avoiding the temptation to compete in a superficial way, we can build the core of our business to last through all the twists and turns the market throws at us. Be the tortoise, not the hare — Click Play!

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MBA1186 How to Make Massive Improvements in Your Business Jan 24, 2019

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Let’s shake things up.

If you’ve been in business for a while, you may have experienced a good ol’ fashioned rut. You’re stagnant. You’ve plateaued. You need a major boost to your biz, but you’re not sure what you can do to relight the fire and make a drastic, sweeping improvement that’ll move all the right needles.

This is the episode for you.

Today, we discuss how to go big, and make game-changing upgrades to your business. Fortunately, we’ve got experience in this department. We’ve been forced to make huge, bold moves that put us back into forward momentum more than once. If you’re ready to leave the rut behind, Click Play!

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MBA1185 Q&A Wednesday: Should I share my religious beliefs as an entrepreneur? Jan 23, 2019

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In business today, we don’t just sell our product. We sell ourselves. Personal branding, authentic connection with our audience, and sharing the journey is de rigueur for aspiring entrepreneurs.

But where do we draw the line?

It’s Q&A Wednesday, and we’ve got a doozy of a question from a listener who’s not sure whether to wear their faith on their sleeve, or keep it behind closed doors. It’s a challenging topic, and one of the most difficult questions we’ve had to answer. That said, it’s crucial to figure out exactly where your values fit into your business and public persona.

As a founder, you’re a crucial part of your own marketing infrastructure. What parts of yourself you share will depend on the value these details add for your audience. Today, we discuss how to decide if your faith (or lack thereof) is something your customers will appreciate, or if it’s best to keep it between you and the almighty. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1184 What Customers Really Want Jan 22, 2019

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What do your customers want? If you don’t have the answer to that question, you don’t have a business.

It may sound obvious, but entrepreneurs overlook this question way too often. When creating our products and building our businesses, it’s strangely easy to forget about being customer-centered. We fall in love with our own ideas, our own visions, and we forget that success means discovering, defining, and fulfilling customers’ wishes.

Today, we discuss how to keep your eye on the ball of customer desire. By focusing on their problems (instead of your ideas), you can build a foundation of sustainability for your business. We’ll show you how to assess your business for customer-centeredness, and help you figure out exactly what you need to promise (and deliver) to win your audience over.

Remember: it’s not about you. Click Play!

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MBA1183 Guest Teacher: Paul Jarvis- Why growth might be the worst thing for your business. Jan 21, 2019

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Too much growth can kill your business.

That might sound a little crazy to many entrepreneurs, but catastrophic success is a real and dangerous problem. Business after business has shot into the stratosphere, taking in investment and expanding their operations, only to crash and burn — hard.

If you’re not careful, your business can literally grow to death.

Take it from today’s special guest, Paul Jarvis. One of our first guest teachers ever, Jarvis is a best-selling author and entrepreneur who focuses on profitability and longevity. His deep analysis of startup success rates has revealed a stunning conclusion: that growth is far too valued among independent business people.

Tune in, and hear how growth for growth’s sake isn’t just pointless — it’s bad for business. Click Play!

Company of One by Paul Jarvis

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MBA1182 Tips to Managing Time Zones with a Remote Team + Free Ride Friday! Jan 18, 2019

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Business is global, and that comes with incredible advantages. Today’s entrepreneurs can draw talent from all over the world, finding skilled, affordable remote team members wherever they are.

But all that far-flung talent comes with one little drawback: time zones.

Today, we discuss how to navigate the problem of the clock. With employees in Australia, Eastern Europe, Asia, and America, we know how tricky it can be to align everyone’s schedules. Making sure that distant team members can collaborate across time zones is crucial to reaping the benefits of global business.

Fortunately, there are tools, tricks, and strategies for keeping everyone on the same page, even when they’re not in the same part of the world. Managed properly, your business can be a 24-hour machine, running smoothly as your trusted team handles business whatever time of day (or night) it is for you. Click Play!

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MBA1181 Creating a Refund Policy That Works Jan 17, 2019

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Refunds: they’re gonna happen. More importantly, offering the option of a refund is critical to earning your audience’s trust. With an entire Internet’s worth of competitors to choose from, today’s customers demand more information — and more guarantees — than ever before.

As a business owner, you’ve got to create a refund policy that makes your customers feel valued and respected. With a strong, customer-friendly refund policy, you put your money where your mouth is, guaranteeing by your actions that the product is one you stand behind.

Remember: offering to take your product back is one of the most powerful ways to sell it!

Today, we discuss 3 key factors a good refund policy should include, with specific details on how to make the policy work. You’ll learn how to craft and (more importantly) communicate your policy to create maximum trust. Click Play!

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MBA1180 Q&A Wednesday: How do I know I have what it takes to start a business? Jan 16, 2019

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Can you do this? Are you entrepreneur material?

You’re not the only one asking. In fact, it’s the “Q” in this week’s Q&A! It’s a big, scary question mark for those who want to break out on their own, but haven’t taken the leap just yet. So what makes someone suited for the entrepreneurial life? What skill sets, talents, and dispositions raise the odds of success?

With 17 years of entrepreneurship behind him, Omar knows a thing or two about what it takes. Having known and helped guide countless independent business people, he’s identified a few key traits (and understandings) that almost every solid entrepreneur has in common.

Best of all, these traits aren’t genetic or gifted by fate. They’re learned habits, tendencies, and abilities that you can choose to cultivate. Whether you’re running a restaurant, a coaching course, a SaaS, or anything else, these are the basic tools that’ll take you wherever you need to go. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1179 How to Grow with Facebook Groups Jan 15, 2019

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Yes, we’re recommending Facebook as a business tool. That may come as a shock to longtime listeners, who know what we think of the overrated, underperforming so-called “power” of social media marketing.

Bear with us.

Facebook Groups offer a wonderful opportunity for growth. Not revenue growth, not traffic growth, but the most important growth of all: your growth as an entrepreneur. By leveraging this useful little tool, you can become the entrepreneur you need to be. It’s more than worth your time to devote some effort each week to using social media this way.

With Groups, you can validate ideas, find support, network, and forge seriously valuable relationships with other business people. Today, we discuss what groups to look for, how to get into them, and how to participate in a way that gets you a big ROI. Learn how Facebook can build your credibility in the market. Click Play!

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MBA1178 Must Read- Traction: Get a Grip on Your Business by Gino Wickman Jan 14, 2019

Show notes

Where is your small business going? More importantly, how is it getting there?

The author of this week’s Must-Read for entrepreneurs, Gino Wickman, has an answer. Traction: How to Get a Grip on Your Business is far more than its title lets on. It’s not just advice. It’s not just inspiration. It’s an instruction manual with detailed, specific steps any entrepreneur can take to get their business moving.

Whether you’re a solopreneur or helming a large team, this incredibly practical book can teach you how to structure your business and its processes for maximum effect. Even better, Wickman teaches a values-centered approach to business, one that ties your core beliefs and mission to your success.

Anyone starting or running their own business can learn something from Traction. Best of all, it’ll be something concrete. Click Play!

Traction: Get A Grip on Your Business by Gino Wickman

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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