The $100 MBA Show

Latest Episodes:

MBA1127 Should You Write a Book to Promote Your Brand? + Free Ride Friday! Nov 02, 2018

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Will writing a book help your business?

It sounds like a no-brainer: figure out how to start writing a book, finish it, and your credibility will spike, leading to more traffic. Done right, a book can be one of the most powerful branding and marketing tools imaginable.

But done incorrectly, writing a book can be serious waste of time, money, and effort.

In order to produce a big ROI, your book has to have certain components. It has to be written — and marketed — in a way that’s efficient. Simply putting words to paper will not boost your business. In fact, it can hurt your business and brand.

You don’t have to be a stellar writer, but you do need a plan.

Today, we discuss what makes a book work as a marketing tool, and why some books fail to hit the mark. From content to publishing method to marketing, these tips will ensure that what you get out of your book is greater than what you put in. Click Play!

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EasyCourse

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MBA1126 My Favorite Business Tools in 2018 Nov 01, 2018

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Entrepreneurs have to stay on top of the latest. Any tools that can make us more effective, more efficient, and better prepared to compete are a must.

In business, we all need an edge. 2018 has offered exactly that, with apps and programs that make a difference.

Today, we discuss 5 incredible tools that have had the greatest impact on our productivity. They’ve improved the quality of our work, while making work easier. They’ve become indispensable to us, saving us time, money, and headaches. Some are simple, some are complex — but all are powerful.

Check out these tools for yourself, and see what they can do for your competitive edge. You’ll be glad you did. Click Play!

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MBA1125 Q&A Wednesday: I heard you use a standing desk? What are the benefits? Oct 31, 2018

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It’s time to take a stand! The health and productivity drawbacks of sitting all day at work are well-documented. As people in every business look for ways to work healthier and more effectively, the standing desk has become all the rage.

As entrepreneurs, we have the privilege of being able to design our own workspaces. Freed from the cubicle, more and more of us are choosing to work on our feet, and the benefits are undeniable — but it’s not all rainbows and unicorns. The standing desk, like all things, has its own drawbacks.

Today, we discuss the ups, the downs, and the adjustments you’ll have to make if you decide to get off your derriere. We’ve worked 8 hours a day at standing desks for over 4 years now, and we’ve experienced the physical and professional benefits. We’ve also experienced the unpleasant parts, and found ways to modify our setup.

Get more done, and improve your health. Click Play!

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MBA1124 My Personal Website Results Oct 30, 2018

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Considering building a personal website to boost your brand?

In addition to business and product-specific sites, sites devoted to your personal outlook and character can have a powerful marketing impact. They can help consolidate and leverage your most important asset — the audience you build — across multiple business ventures.

We decided to find out for ourselves what it takes to build an effective personal website. We launched omarzenhom.com to promote your favorite podcast host’s public speaking services and highlight his other business accomplishments.

Today, we take a look at we learned from this project.

Mostly, we learned a lot about the importance of deadlines, and how to build your website in the smartest, most efficient way — even if it means making some tough choices in the name of getting the job done. To get the most out of a personal website, you’ve got to learn an age-old business lesson: that “done” is better than “perfect.”

We discuss how to design, plan, and launch your personal website with a focus on what matters most to your business. Before you get started on your website, give this episode a listen. Click Play!

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MBA 1037: Do You Need a Personal Website?

omarzenhom.com

It Doesn’t Have to Be Crazy at Work

Simvoly

Forging Legends

WebinarNinja

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MBA1123 Guest Teacher: Pete Vargas- Crafting a High-Converting Signature Talk Oct 29, 2018

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One talk can do it all. It can propel your independent business, and keep it growing year after year. The right signature speech can be the foundation of your entire personal brand, boosting your credibility and growing your following.

Today, we’ve got a special guest teacher who specializes in crafting evergreen, reusable, home-run talks that get serious mileage. Pete Vargas knows what it takes to command the stage or screen with talks that are valuable and inspiring, and that convince audiences to take a closer look at you and your product.

Pete’s here to discuss the 4 specific components that can make a signature talk your most powerful marketing tool. Whether it’s for conferences, webinars, website videos, or anything else, the content you put into your talk can carry your message far and wide — and win converts along the way.

Learn how to create, deliver, and leverage an incredible talk. Click Play!

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One Hour Launch Workshop

How to Create Presentations That Convert Any Audience

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MBA1122 5 Ways to Recharge for Under $100 + Free Ride Friday! Oct 26, 2018

Show notes

Relax.

That’s not a suggestion. It’s not even advice. It’s a requirement for any entrepreneur who really wants to succeed. A burnt out, overworked, overtired person cannot meet their full potential, and is not fit to run a business. In order to make yourself fully capable, you have to factor in a little R&R.

Fortunately, getting the recharge you need doesn’t have to cost you much money, or your business much of your time.

Today, we discuss 5 ways to get quick, relatively cheap relief from the stresses of entrepreneurship. In fact, a single day of dedicated rest, focused solely on refreshing your love of life, is more effective than a week of working “vacation” where you spend your “off” days squinting at work messages on your smartphone.

For $100 or less, in less than 24 hours, you can do what you need to do to keep your head on straight. We can’t stress (see what I did there?) this enough: rest is just as important as work in order to be successful.

It’s not lazy. It’s not luxurious. It’s life, and you can live it with a healthy balance of work and play. Speaking of which, Click Play!

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MBA1121 Is Your Business Growing Too Slowly? Oct 25, 2018

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Is your small business succeeding?

Growth can be a difficult thing to measure. Often, new entrepreneurs need help to determine whether they’re on the right track. What exactly constitutes the right speed of growth is hard to put your finger on, especially when things can change so drastically at the beginning.

Today, we discuss exactly how to decide what success means for your business, what exactly needs to grow, and how fast. Whether you’re measuring revenue, users, influence, or anything else, defining your benchmarks is the only way to track your progress. If you’re not growing, you’re dying — so you have to be able to “see” growth as it’s happening.

No matter the size or type of business, you can paint a picture of what adequate growth looks like. On this episode, we offer multiple ways to measure growth, so you can decide which matters most. By pinpointing the right data and metrics, you can see exactly where you are — and how to get where you’re going more quickly.

Learn how it’s done — Click Play!

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MBA1120 Q&A Wednesday: Do you have any crucial advice you’d give to a fresh blogger? Oct 24, 2018

Show notes

Just getting started blogging? There’s a ton to learn. There’s a ton we wish we’d learned before we started. Fortunately, we’ve learned it since, and today we share it with you!

It’s Q&A Wednesday, and one listener wants to know exactly what advice we’d give a rookie blogger. Without the right focus (and the right tips), the blog game can be tough, even counter-productive. But if you can find your voice, master your content production, and leverage your writing skillfully, your blog can be the best thing that ever happened to your business.

This advice is much more specific than “just keep blogging.” With instructions on everything from blog structure to page design and more, you can improve the quality and visibility of your blog. This is the information it took us years (and hundreds of posts) to acquire.

Make the best blog you can make. Get the most out of it. See how powerful a simple thing like the written word can be for your business. Click Play!

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Risky Money

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MBA1119 5 Ways to Get More Leads at Conferences Oct 23, 2018

Show notes

Conferences can be excellent opportunities to network, build partnerships, and yes, build your audience. Whether you’re a speaker or just an attendee, there’s no substitute for the face-to-face, in person connections you build at conferences.

But you have to make those connections correctly, and strategically.

Too many entrepreneurs don’t get the most out of the opportunities conferences create. Today, we discuss how to turn your fellow attendees into more than just friendly faces. With a few simple tricks, you can turn them into leads, and ultimately into customers.

You can harvest the crowd, turning a portion of the conference audience into your audience.

Conferences are unique and wonderful things, where you’re surrounded by people with whom you already share common interests. You can dip your basket into this flow of real-world, live human traffic, and translate it into digital traffic for your business.

Check out our 5 tips for getting the most out of conferences, and see what a difference they can make. Click Play!

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WebinarNinja

Sumo

King Sumo

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MBA1118 Must Read: Steal Like an Artist by Austin Kleon Oct 22, 2018

Show notes

What’s the secret to creativity? How do great product designers, artists, and content marketers create original work that’s unlike anything consumers have seen before?

They don’t.

This week’s Must-Read book for the entrepreneur, Austin Kleon’s Steal Like an Artist, debunks the myth of originality and explains how all great creations are the products of the creator’s influences, not divine inspiration from within.

Creating and marketing art, products, and writings has less to do with “creating” and more to do with something else: reinterpreting.

So we’re clear, we’re not talking about plagiarism or copyright violations. We’re talking about using inspiration from others to build something of your own, something rooted in greatness but unique nonetheless. From fine art to clothing designs to great blogs, we’re all just taking the baton, not making the baton from scratch!

Nothing is created in a vacuum. If you can master your influences — and make sure your influences are of a high quality — you can make something truly (but not entirely) new. You can create something that will live up to the creators before you, while making your own name in the business world.

Find out how. Click Play!

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