The $100 MBA Show

Latest Episodes:

MBA1117 Long Term Facebook Marketing Strategies + Free Ride Friday! Oct 19, 2018

Show notes

For new businesses, Facebook is a long game.

The power of social media marketing is often, frankly, overhyped. But that doesn’t mean there’s aren’t serious gains to be made with the right approach. In particular, Facebook’s ability to directly target users according to endlessly refinable characteristics is just too good to pass up — but it still requires strategy on your part.

Today, we discuss our long-term, slow-and-steady method for gradually getting a serious ROI on Facebook marketing. With a far-reaching outlook, you can harness the considerable power of Facebook to make your ad buys count in a big way. We’ll show you how to build and implement a Facebook strategy like the one we’ve been using for the last several years, to great effect.

Facebook can make a huge impact on your business, but only if you approach it with the correct timeframe in mind. Planning, patience, and commitment will bear the biggest fruit. See how we pull it off, plus learn about an incredible online resource that makes Facebook advertising much, much easier. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

EasyCourse

Lynda.com

AdEspresso

The post MBA1117 Long Term Facebook Marketing Strategies + Free Ride Friday! appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1116 How to Upgrade Your Computer for Less Oct 18, 2018

Show notes

Computer running sluggish? You can’t let your tech slow down your business, but what if you can’t afford a brand spanking new piece of equipment?

Worry not, friends. You don’t have to drop a couple G’s on the latest hardware.

There are alternatives. You’ve got to have the tools you need to do business, even if your operating budget isn’t in “new MacBook” territory just yet. You can drastically improve your computer situation for just a few hundred dollars, or even less.

From tune-ups to accessories to trade-ins, there are cheaper, better ways to get the hardware you need.

Today we share the tricks that let you get the most computer for the least amount of money. Some of them, you may have heard of. Others, maybe not. To keep your startup lean, you need to find savings wherever you can, and these savings are substantial.

Reduce friction. Save time. Get more bang for your tech-buck. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

MBA1026: How often do you need to upgrade your computer?

Clean My Mac

Clean My PC

Amazon Glacier

The post MBA1116 How to Upgrade Your Computer for Less appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1115 Q&A Wednesday: I have too many ideas for my business. How do I implement them all? Oct 17, 2018

Show notes

Entrepreneurs have active minds. Our brains are always coming up with new ways to innovate, grow, and evolve. Ideas, as they say, are a dime a dozen — but only if they’re not executed in the real world.

So how can you make sure you’re getting the most out of your ideas? How can you keep up with your own busy brain?

Today, we’re offering a solution. We’ve got a super-efficient, time-effective system for organizing all your random ideas, weeding out the duds, prioritizing the ones with the most potential, and implementing them.

This idea-management formula won’t just save you time, it’ll keep you from wasting (or forgetting) your best and brightest notions.

All it takes is a simple, convenient spreadsheet, and a little time each week. We’ve used this system for years, and it’s served us very, very well. Get through the most ideas in the least time. Turn your a-ha moments into actionable plans. Don’t leave your ideas sitting where they’ll do the least good: in your head. Do something with them! Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Sumo

The post MBA1115 Q&A Wednesday: I have too many ideas for my business. How do I implement them all? appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1114 How to Prepare for The Holiday Season To Get More Sales Oct 16, 2018

Show notes

The holidays aren’t exactly around the corner. But for businesses, it’s time to get ready for the season of giving, right now.

Today, we discuss why prepping for the holidays early is the best way to make the most of this annual opportunity. As November approaches on the Western calendar, you need to have your strategy in place. Consumers are primed and pumped to spend, and you don’t want to miss out.

There’s no better climate for sales than the next two months!

On this episode, we offer 5 specific things you can do now to reap the holiday spending from November ‘till New Year’s. With a little forethought, you can make your business the easiest choice for consumers in a gift-buying frenzy.

Take our advice — and our experience — to really make the holidays count. After a bad performance during the height of the retails season cost one of our businesses thousands in missed opportunities, we swore we’d never be unprepared again. Don’t make our mistake! Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty Oct 15, 2018

Show notes

Every entrepreneur has to ask themselves: how can my business stand out?

You need to find an edge, a place where you can do what other businesses can’t, or won’t. For so many industries, an entrepreneur can make a huge splash by offering better customer service. As today’s special guest teacher tells us, general satisfaction with service is at an all-time low.

Shep Hyken is a best-selling author and renowned customer service consultant. As he’s watched the expectations for quality customer service rise, he’s helped businesses keep up. By offering unparalleled customer service and going the extra mile — or two — you can outshine the competition where they’re weakest.

As we like to remind listeners, the ROI on customer service typically exceeds that of marketing and advertising. Reducing churn and keeping the customers you have is just about the smartest investment you can make, especially in a competitive market. But great service isn’t just about retention; by outperforming the competition in service, you can create deep, lasting loyalty.

In the long term, loyalty is worth its weight in gold.

Check out Shep’s lesson, and learn how you can bring the strongest customer service game in your niche. Plus, get a free helpful resource, courtesy of Shep himself. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

Hyken.com

The Convenience Revolution pdf

The post MBA1113 Guest Teacher: Shep Hyken- How to Deliver a Customer Service Experience That Disrupts the Competition & Creates Fierce Loyalty appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1112 5 iPhone Launch Strategies to Apply to Your Business + Free Ride Friday! Oct 12, 2018

Show notes

If you haven’t heard, Apple does a pretty decent job of selling iPhones. So what can we as entrepreneurs learn from the king of the tech sector?

Apple just launched the the iPhones XS, XS Max, and XR. This is something Apple does every year, and every year they use strategies worth taking note of. Today, we break down those strategies, and show you how you can use them to sell anything.

What most people don’t notice, or appreciate, is the careful planning and well-thought marketing logic behind each and every iPhone launch. But of course, entrepreneurs aren’t most people. So we’re going to get deep into the how’s and why’s of what Apple does, so we can emulate that success on a smaller scale.

Apple controls the vast — vast — majority of the global smartphone market. How are they doing this? How are they convincing so many people to buy (very expensive) products? Learn how to build the hype like Apple. Learn how to ride the buzz to record sales. Take a note from the best, and see how far you can go.

Plus, it’s FREE RIDE FRIDAY!!! Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

EasyCourse

The post MBA1112 5 iPhone Launch Strategies to Apply to Your Business + Free Ride Friday! appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1111 4 Movies That Will Make You Re-Think Your Business Oct 11, 2018

Show notes

Movies offer some of the best lessons in life and business. No, we’re not talking about Wall Street (though that’s a really good one, too). We’re talking about movies that aren’t the biggest blockbusters, but that have some of the deepest insights into the true nature of entrepreneurship.

We’re talking about movies that can genuinely make you a better entrepreneur.

These 4 movies are the top of our list, the films that have so much to say about business itself that they’re as vital as any of the “Must-Read” books we regularly feature on this podcast. Some are well-known, some not so much. But all can make you reevaluate how you run your own company, big or small.

Who says professional development is all about reading books and listening to your favorite podcast? The struggles, successes, ups, and downs of the entrepreneurs featured in these films reflect the same things we all face in struggling to make our dreams reality. Check out our list, pop the corn, and get ready — Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

The Founder

Gold

Becoming Warren Buffett

Bad 25

The post MBA1111 4 Movies That Will Make You Re-Think Your Business appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1110 Q&A Wednesday: How do I write employee contracts? Oct 10, 2018

Show notes

As your team grows, it’s important to set the terms of employment. Otherwise, you and your business can be left vulnerable, legally speaking.

Crafting solid employee contracts doesn’t require a law degree (though you should have someone with a law degree look your contracts over). It does, however, require some knowledge and resources. Today, we discuss how to put your own employee contracts together, with minimal consultation from lawyers — saving you expensive legal fees.

We describe how to come up with your own templates for contracts, including how to use a fantastic, reliable online resource designed just for small business owners. We talk about what to include, how to format your contracts, and how to involve legal counsel without breaking the bank.

Employee contracts are a necessity, a long-term protection for your business that allows you to grow your team while heading off potential problems down the road. We struggled mightily with this when our first team grew, so learn from our experience! Apply this advice to your own growing team, and you’ll be glad you did. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

lawtrades

The post MBA1110 Q&A Wednesday: How do I write employee contracts? appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1109 Why Most Entrepreneurs Quit Oct 09, 2018

Show notes

Before you throw in the towel, listen to this.

Actually, listen to this immediately, whether you’re just getting started, or you’re established in your independent business. Because most entrepreneurs quit, and most of those who quit aren’t defeated — they just think they are. The simple truth we discuss in this episode saved our business, and it can save yours too.

There’s a very common reason the majority of entrepreneurs lose heart and walk away from their business. If you know what it is, you can overcome it.

Let this lesson be your wake-up call. There’s something out there that gets in almost everyone’s way, but not everyone needs to be stopped by it. By identifying the problem, understanding its true nature, and seeing a way around it, you can go farther than the rest of the pack.

You can make it. Find out how. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review

Show Links

The post MBA1109 Why Most Entrepreneurs Quit appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1108 Must Read: Open by Andre Agassi Oct 08, 2018

Show notes

A business person needs to be a champion. Perseverance, heart, and the will to dig deep for the best in yourself are the basic qualifications for entrepreneurship. Nowhere can we find better lessons for all that than in the memoirs of literal champions like Andre Agassi.

Let us put this out there: this is the best autobiography we’ve ever featured on this podcast, full stop. Open isn’t about business per se, but it is about finding what it takes to overcome your own shortcomings, discover your motivation, and allow your daily life to be driven by deep-seated purpose.

Plus, it’s a hell of a lesson in personal branding.

So how did a book about tennis rank so consistently high on best-seller lists, and make it to the top of our Must-Read list for entrepreneurs? It’s simple: this book is about how mentality can overcome anything, from childhood trauma to destructive perfectionism to an opponent with a mean forehand.

The book is about defining winning for yourself — something every entrepreneur needs to do in order to be truly successful.

It’s fascinating, it’s moving, but most importantly for us, Open shows us what it takes to reach your full potential, whatever your calling. As books go, this one will serve an entrepreneur just as well as it would a budding tennis star. Find out why — Click Play!

SUBSCRIBE ON APPLE PODCASTS

Spotify| Podcast Feed| How To Subscribe

Give us a Rating & Review