The $100 MBA Show

Latest Episodes:

MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday! May 31, 2019

Show notes

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness.

Diversity is just as important for your business goals as it is for anyone’s social goals. Today, we’ll explain why a team that looks, acts, and thinks the same has trouble innovating. We’ll also bust one of the ugliest, most backward myths in business: that prioritizing diversity means not hiring “the best” candidate for the job.

We’ll explain what you’re missing when you only hire people like yourself, and how to integrate diversity into your hiring metrics in a way that puts success first.

Diversity doesn’t just happen — it’s something smart entrepreneurs cultivate intentionally. Learn how: Click Play!

EasyCourse

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MBA1276 How to Stop Procrastination Every Time May 30, 2019

Show notes

You’ll get around to it…right?

Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream before it even got anywhere. The road to independent success is littered with fallen entrepreneurs who just never got around to this, that, or the other thing.

If that’s a problem for you, it’s time to address it. Now.

Avoidance, conscious or otherwise, is a common problem. To beat it, you have to understand why you’re doing it, and develop a crucial skill: catching yourself doing it. With the system we discuss today, you can train yourself to get the ball rolling on anything, anytime.

Learn our step-by-step method to see procrastination coming, cut it off, and leave it in the dust. Get business handled, from the first minute. Click Play!

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MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites? May 29, 2019

Show notes

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words for us, and we’re proud.

So how the heck did that happen?

It’s Q&A Wednesday, and one listener wants to know how to replicate that positive attention. The obvious boost in exposure and credibility is no small thing, so what was our secret to getting the spotlight? Today, we fill you in.

Right off the bat, we’ll admit: we’re not talented schmoozers, or intentional press darlings. The reason we were able to dip our cup into the traffic flow of big-time outlets has more to do with how we manage our performance, not our public relations.

In fact, we’ve never spent a dime on PR. Hear how we got the nod from on high, and see if you can do it too. Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1274 Why You Should Get Your Business Ready for Sale Now May 28, 2019

Show notes

It’s time to get ready to sell your business.

We’re serious.

Even if you are nowhere near moving on from your current enterprise, it’s important to keep your business in selling shape. Keeping your business super organized is just good practice. Being sell-ready isn’t something you should do right before it’s time to sell — it’s a mindset you should maintain always.

By acting as if you’re ready to sell, you’ll keep your business at its most efficient and highest-performing. From your systems to your books to your assets, keeping the ship tight enough to sell means keeping it tight enough to excel.

Not to mention, you never know when your business will be audited by a potential investor, partner, or — yes — even a potential buyer. Why wait? Learn how to function on a sell-ready mindset, and your business will thrive. Click Play!

MBA1044: How to Create a Team Handbook for Your Company

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MBA1273 Must Read: Digital Minimalism by Cal Newport May 27, 2019

Show notes

It’s time to clean up your digital life.

Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re not overwhelming you the way, say, laundry or tchotchke can. But if random websites, social media platforms, and online services are wasting your time, they need to go.

Seriously — digital distractions are stealing time from your business.

This week’s Must-Read will show you how to clean house, and bring calm, focus, and productivity back into your day. Cal Newport is the authority on focus, having led the crusade against distraction since his seminal Deep Work. Now, he’s taking another swing at the distraction demon with Digital Minimalism.

Today, we discuss the key takeaways from this book. Learn how to compartmentalize, reduce, and be free of the online tchotchke that’s slowing you down. Click Play!

Digital Minimalism by Cal Newport

Deep Work by Cal Newport

Quit Social Media: Cal Newport TEDx Talk

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1272 How to Market for Free with Quora + Free Ride Friday! May 24, 2019

Show notes

You’ve seen it in your search returns. Quora is a massive online forum, where potential customers ask about anything and everything under the sun.

It’s also a traffic crossroads that’s just waiting for you to tap in.

You can use Quora to drive your marketing for even less than you’d spend on conventional marketing efforts. Your niche is waiting on this free website, discussing exactly the things you and your business can help with. You simply have to introduce yourself.

By maintaining a presence on Quora, you can earn the exposure and trust that turns into sales. You’re not going there to advertise (never go there to advertise), but you can go there to show an audience just how helpful you can be. Then, Quora users will find your business on their own.

Today, we show you how to get into the Quora marketing game, and how to systematize your efforts for the long haul. We even have a special trick for outsourcing the job, so that Quora becomes a passive stream of interested users just waiting to be converted. Click Play!

Quora

onlinejobs.ph

EasyCourse

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MBA1271 What to Say To a Customer When You’ve Failed Them May 23, 2019

Show notes

It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed.

What matters is what you do next.

Customer satisfaction is your responsibility, even when dissatisfaction isn’t your fault. Planning in advance for how to address it can be the difference between a business that lasts and one that doesn’t. You’ve got to articulate your messaging ahead of time, so you can confront these failures head on.

When you approach dissatisfaction as your responsibility, you can turn it into an opportunity.

Today, we discuss how to own your shortcomings, and turn an unhappy customer into a source of growth. This can have a massive long-term impact on the development of your business, helping you win over dozens of customers for every one you lose.

With a healthy, proactive attitude towards failing customers, you can learn how best to delight them — and that’s worth more than any single cancellation. Click Play!

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MBA1270 Q&A Wednesday: How much do I charge for my paid webinars? May 22, 2019

Show notes

You’ve used free webinars to build your audience and establish yourself as a trusted source of information. Now, you’re ready to take it to the next level and start charging.

It’s Q&A Wednesday, and one listener wants to know what a paid webinar should cost. Charging for webinars is a huge step forward, creating opportunities for more than just money. Real idea validation and the monetizing of your expertise can take you to the next level.

So what should it be worth for an attendee?

Today, we explain how different goals for your webinar will determine the price. We offer some examples, and discuss what factors to consider when establishing your baseline price. Whether you’re testing the waters of your own brand, or simply want to raise some dough, there’s a right price for your webinar. Click Play!

WebinarNinja

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1269 Do The Price Increase Experiment May 21, 2019

Show notes

Are you charging enough?

Entrepreneurs can get a little nervous about raising prices. But there’s a way to find out how high you can go that’s low-risk, high-yield, and potentially eye-opening. If your business needs an influx of revenue, consider doing a little experiment in price increase.

We’ll show you how.

You might worry that an increase will scare customers off. But in our experience, you’re just as likely to be shocked at how little people care, if the value of the product is there. With our system, you can test the waters safely, and know quickly whether a given increase will help or hurt.

With a little courage, some data, and a willingness to trust that your customers believe in your product as much as you do, you can widen those profit margins. Today, we offer step-by-step instructions on increasing, testing, and making the final decision.

A modest increase will mean a lot more to you than your customers. See how by conducting this simple experiment. Click Play!

ProfitWell

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MBA1268 Must Read: Extreme Ownership by Jocko Willink May 20, 2019

Show notes

A business owner owns a business. A business leader owns its performance.

We can apply lessons from all avenues of life to business. The military is no exception. Jocko Willink is a decorated Navy SEAL from one of the elite group’s most honored units. After his service, he took what he learned in the field to the business world.

Willink’s latest book, Extreme Ownership, is all about building a high-performance team by taking ownership of everything that happens. That level of personal responsibility might seem intense, but the extremely high stakes of the SEAL life taught Willink that it’s the most effective approach.

Apply a little bit of military mindset to your business, and make yourself a better entrepreneur. From truly trusting your team to having the guts to abort a failing mission, you can take your ownership to the extreme. Click Play!

WebinarNinja

Extreme Ownership by Jocko Willink

Jocko Podcast

Discover all our must-read book reviews at https://100mba.net/bookreviews.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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