The $100 MBA Show

Latest Episodes:

MBA1297 Build an Audience First or Product First? + Free Ride Friday! Jun 28, 2019

Show notes

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product?

There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.

Either way, it’s a choice you have to make carefully.

Today, we explain exactly how to figure out which way will work for you. We’ll discuss what exactly an “audience” is in terms of a business asset, and how to assess its value relative to the investment you make in it. Then, you can decide whether to build that audience first or second.

Both your product and your audience can be built around each other, like a binary star system. Tune in, and take the first step toward answering what might be the most important question for a new entrepreneur. Click Play!

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MBA1296 4 Takeaways From Our First Team Retreat Jun 27, 2019

Show notes

Considering a team retreat? We just got back from our first, and we learned a ton.

We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small feat, but it was worth every minute of planning and every company dime we spent.

Today, we discuss the things that went great, and the things we’ll do differently next time. We review the logistics, and explain how we kept the trip mission-focused, positive, and productive. Hear what we did right and wrong, so you can have as great a time as our team did — and meet your business goals while you’re there.

Before you start packing for your team’s big getaway, tune in to this episode. Click Play!

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MBA1295 Q&A Wednesday: Should I start with live or automated webinars? Jun 26, 2019

Show notes

Webinars work!

When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal touch of a webinar. But if you’re new to the webinar game, should you jump right into live webinars? Or is it safer and smarter to use the pre-recorded version at first?

It’s Q&A Wednesday, and one listener wonders if automated webinars are better for a first-timer.

We’ll discuss the advantages and disadvantages of both options, so you can decide how to approach webinar-ing yourself. While some projects are definitely better tackled with an automated webinar, there are some situations where you have to go live — even at the beginning.

Learn how to balance your approach, and why one option is definitely better when you’re establishing yourself. Plus, take advantage of some free webinar training resources we offer through WebinarNinja. Click Play!

WebinarNinja

WebinarNinja Blog

To submit your questions, visit 100mba.net/q.

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MBA1294 Should You Offer Your Product in Different Languages? Jun 25, 2019

Show notes

Are you missing out on millions of potential customers because you don’t speak their language?

Whether you sell books, courses, or even services, translating your content could open doors. But the time and effort required might not make sense, depending on the business. Today, we discuss when investing in translation can net serious returns.

It’s a big world out there, and you may be able to serve more of it.

We’ll explain how to implement a multilingual approach for maximum ROI. Choosing the right languages to work in, finding the right translators, and creating a long-term strategy all take some support and know-how. Fortunately, there are resources available.

Get ready to branch out to new, untapped markets. Click Play!

WebinarNinja

UpWork

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MBA1293 Must Read: Product-Led Growth by Wes Bush Jun 24, 2019

Show notes

What if your product could do the sales and marketing for you?

That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable.

As captivating as a good novel, this absolute must for SaaS business owners shows how putting the product first can make marketing a breeze. Full of examples and clear instructions, the book explains how to get the product into your audience’s hands as quickly as possible — making the product itself its own advertisement.

Learn why some “freemium” models fail, while others work like a charm. Before you start your next campaign, listen to this episode. You may need far less marketing than you think. Click Play!

WebinarNinja

Discover all our must-read book reviews at https://100mba.net/bookreviews.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday! Jun 21, 2019

Show notes

The toughest part of being a leader? Leading.

It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. But truly building a motivated team that can sustain a business long-term takes something more. It takes genuine, emotional buy-in from the employees.

So how do you make that happen?

Today, we explain how your job as a leader is to make every person feel like part of a shared mission. We start by exploring how to articulate that mission in a way that’s understandable, so that your employees know exactly what the endgame is. From there, we discuss how to reinforce that mission, every single day.

Your team can’t keep their eyes on the prize until they know what it is. Teach them to see the job beyond the job. Inspire them to have a real stake in your success, beyond simple compensation. The results are astounding. Click Play!

EasyCourse

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MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue Jun 20, 2019

Show notes

As we like to preach, exchanging time for money is just about the worst deal in business.

No other kind of entrepreneur understands that better than the celebrity chef. From Ramsay to Oliver to Ray, these entrepreneurs used their talent to generate passive income, rather than just punching the clock in a restaurant forever. They stopped selling their time, and started selling their knowledge, experience, and personalities.

No matter what business you’re in, you can take a page from their (cook)book.

Today, we explain how cooking is the best example of a skill that’s better monetized through adjacent products. Whatever you’re good at, get paid to do it — but don’t stop there. As long as you’re exchanging labor for cash, you’re always dependent on someone else.

Learn from the Emerils of the world, and start formulating your strategy for independent success. You are more valuable than just your time and labor! Click Play!

Podia

Product-Led Growth

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MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do? Jun 19, 2019

Show notes

Hate public speaking? You’re not the only one.

It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating.

Is there any way out of it that doesn’t hurt the business?

Public speaking is neither natural nor comfortable for most people. If you’re not into it, don’t see it as a flaw or a weakness in yourself. Instead, see it as an opportunity: to grow professionally and/or to find creative alternatives. That’s exactly what we’re discussing today.

On this episode, we approach the problem from two perspectives. First, we explain how to improve your public speaking and grow more comfortable. But also, we explore other options, ways to get that exposure from somewhere closer to your own comfort zone.

Don’t let fear of public speaking hold you or your business back. Click Play!

Heroic Public Speaking

To submit your questions, visit 100mba.net/q.

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MBA1289 How to Get to $5K a Month as Fast as Possible Jun 18, 2019

Show notes

The key to sustainable small business: minimum profitability.

The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s time to pull the plug and move on.

The faster you get there, the sooner you’ll reach your ultimate business goals.

So, how can we fast-track this all-important metric? How can we move as quickly as possible out of the experimental phase and into real-world business-building? With some strong tactics (and a few sacrifices), you can get there sooner — whether “there” is investing full-time into a proven idea, or moving on to the next one.

Reach that moment of truth ASAP. Your time is precious, and you deserve a strategy that doesn’t waste any. Click Play!

$100 MBA Idea Validation Course

MBA1281: Nail Your Value Metric and Make More Revenue

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MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business Jun 17, 2019

Show notes

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources.

Today, we’ve got a guest teacher who can help. Nancy Gathecha is a Germany-based consultant and author who knows how to get the most out of social media, without investing too much. She’s here to share 5 simple practices that’ll help you get results without devouring precious time.

Hint: the best strategy is the one you can be consistent with.

Gathecha’s social media philosophy holds that the easier your plan is to follow, the more effective it will be. There’s simply too much noise on social media to dive down the rabbit hole.

Instead, she argues, you can focus on a pared-down plan that’ll maximize your return on investment.

Learn how to turn people’s social media habits into your company’s growth opportunities. Let go of the intimidation factor, and find an attack plan you can stick with. Plus, get Nancy’s free gift to help you get started. Click Play!

Design Your Success Podcast with Nancy Gathecha

Nagasocial 30 Day Content Creation Template

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