The $100 MBA Show

Latest Episodes:

MBA1317 How to Take a Content Creation Break + Free Ride Friday! Jul 26, 2019

Show notes

Every entrepreneur knows you gotta keep the marketing content coming. But life being life, everyone needs a break sometimes. So how can you pump the brakes without losing momentum — and disappointing your audience?

There is a way.

Whether you host a podcast, write a blog, or run a YouTube channel, a little planning can give you the space you need to take a pause. With relatively small adjustments to your content creation schedule, you can invest in a “savings account” of content to deploy whenever you need a break.

Alternatively, entrepreneurs with an established audience and a solid backlog of content can take a true break: not releasing any new content at all for a while. With some specific examples, we’ll discuss how to prepare your audience for such a hiatus in a way that doesn’t damage the long-term following you’ve built.

You work hard to produce great content, and your audience looks forward to it. Give yourself the time you need and deserve, so that you can continue to delight your fans. Click Play!

EasyCourse

Company of One by Paul Jarvis

MBA1183: Guest Teacher – Paul Jarvis

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MBA1316 Upgrading Your Website Hosting When You Grow Jul 25, 2019

Show notes

You have too much website traffic. What a great problem to have!

As your business grows, so will your site hosting needs. You can’t afford to have a slow website that loses all the traffic you’ve worked so hard to gain. This is one of those crucial conversion turning points, when the fruits of your marketing can become the next crop of leads — or not.

A bad user experience on your site will turn people off, and hurt your credibility. It’s time to upgrade.

Don’t worry — we’ve been through many hosting upgrades. Today we’ll explain (in plain layman’s terms) how to scale up at different price ranges and levels of technical expertise. Whether you’re a knowledgeable techie who just needs the tools, or a technophobe who just wants it taken care of, there are options for you.

Congratulations on winning an audience. Now, let’s serve them. Click Play!

Amazon Web Services

Digital Ocean

MBA297: Crash Course in Google Analytics

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MBA1315 Q&A Wednesday: I don’t enjoy writing. Can I hire out a writer for my blog? Jul 24, 2019

Show notes

Writing ain’t easy, but it’s necessary.

It’s Q&A Wednesday, and one listener wants to know if it’s ok to farm out the blogging. The written word is irreplaceable as a form of marketing content, especially when it comes to SEO. People love blogs — and so does Google. But if you’re not a natural wordsmith, should you just delegate to one of the many talented full-time writers out there?

Yes, and no.

Today, we explain how you can cultivate your own writing craft while trusting a pro for the day-to-day content. We discuss how to find a great writer, what to look for, and how we utilize our own go-to Word Guy.

We’ll also explore how becoming a better writer makes you a better overall communicator, marketer, and entrepreneur. Words market, words sell. Words matter! Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1314 5 Low Cost Ways to Boost Team Morale Jul 23, 2019

Show notes

Motivation: it’s not all about the money.

When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, and wanting to do their best?

Today, we’ve got 5 answers to that question.

We’ve built our own businesses from the ground up, and couldn’t always afford big trips or fancy dinners. We’ve learned from experience that (besides money) appreciation is the most valuable thing you can offer a dedicated employee. By going out of your way to show someone how much they’re valued, you invest in a productive relationship.

Money buys their work. But appreciation buys their best work.

Check out our creative, low-cost ways to show the love, and see how they work for your team. Click Play!

WebinarNinja

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MBA1313 Guest Teacher: Anne Grady- Stop Reacting to Office Drama Jul 22, 2019

Show notes

Office drama is unavoidable. But how you respond to it is your choice.

Today, we have a ridiculously qualified guest teacher, Anne Grady. She’s a speaker, consultant, and academic with more expertise on the psychology of intra-office relations than just about anyone. Grady is here to explain how to proactively head off the drama, and keep your workplace as low-stress as possible.

We don’t always think of it, but a leader’s first job is navigating human nature — especially in business.

If you consider drama-quashing just another part of your job, it becomes much easier to manage conflicting personalities. Grady will discuss some of the science behind our emotional reactions to disagreement, and how to manage, rather than avoid, natural human tendencies towards drama.

Keep it real, not reality TV. Learn how to cultivate harmony and be a balanced, emotionally intelligent leader. Click Play!

Anne Grady Group

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MBA1312 Are You Ready To Start a Business? + Free Ride Friday! Jul 19, 2019

Show notes

Are you ready for this. Really ready?

Here at The $100MBA Show, we don’t sell “the dream.” We want our audience to go into business for themselves armed with the knowledge they need. Sometimes, that means asking extremely tough questions, and accepting the honest answers for better or worse. If you don’t go in confident and sure, things can end badly.

Today, we discuss 3 specific questions that must be asked and answered before you actually try to launch a business.

With these questions, you can get a definitive answer as to your true readiness. Entrepreneurship is a massive, life-altering decision. Rather than encouraging every listener to jump in, we prefer to separate people into two categories: people who would like to run a business, and people who are ready to.

Which are you?

Even if you’re not ready, you’ll have a better idea of what to do next. Maybe you’ll stick with a rewarding conventional job. Maybe you’ll take a few steps to get truly ready for entrepreneurship. Maybe you’re actually ready to go, and all you need is to know for sure.

Either way, let’s find out! Click Play!

EasyCourse

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MBA1311 Should You Start Using Quizzes for Lead Generation? Jul 18, 2019

Show notes

Which Spice Girl are you? Which Skittles color matches your personality?

Take our quiz and find out!

Many, many companies and websites use quizzes to capture email addresses. But for all their silliness, is there a serious lead generation strategy here? We’ve been researching this method in-depth recently, and we thought we’d share our findings.

Today, we discuss how quizzes work, how well they work, and whether they’re appropriate for your business. The key, as always, is tying in genuine value for the audience.

We’ve found that quizzes offer a potential gold mine of data for business owners — data that can help you make better decisions and meet the specific needs of your subscribers. A great quiz doesn’t just produce a laugh; it helps you segment your audience in a way that brings them one step closer to buying.

Learn how to target potential customers with a better, smarter information-gathering strategy. See how to keep the process streamlined and easy for you, with some of the best and easiest-to-use tools available now. See if you can design a quiz that’s relevant, valuable and useful. Click Play!

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MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality? Jul 17, 2019

Show notes

Nobody likes a huckster.

There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience with flair instead of substance. In this week’s Q&A, one listener wants to know how to sell a course on its merits, with a marketing strategy that’s more genuine, more serious, and more respectable.

We agree with our listener. If you want to project value, be real.

Today, we discuss four specific examples you can model your sales approach on. These course creators educate, rather than “sell.” They make reasonable claims, and back them up. They don’t “sell the dream.” They make a value proposition, and invite their audience to see for themselves.

Learn how to sell like you’re serious, at any price point. Build a relationship with customers, rather than trying to seduce them. Create trust, not hype. Earn long-term customers instead of short-term targets. Click Play!

Backlinko

Ramit Sethi

Discover Double Bass

watchandride.com

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MBA1309 Your Procedure When Someone Leaves Your Company Jul 16, 2019

Show notes

All things come to an end, including employment. When the inevitable parting of ways occurs, you shouldn’t just wing it.

For the sake of your team, you need a plan.

Today, we discuss what procedures your business should have in place when someone moves on, retires, or has to be let go. Intentionally managing the effects of a departure on your team is smart business, and reinforces the kind of thoughtful, respectful company culture you want to instill.

We’ll explain how to handle the practical and emotional aspects of losing a team member — from changing passwords and managing access to protecting the feelings of all concerned. Having exit plans built into your company from the start will serve your business as it grows, but it’s just as important when your team is small and relationships are closer.

Plan for amicable goodbyes. You won’t regret it. Click Play!

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MBA1308 Guest Teacher: Justin Lokitz- How to Create a Go-To Market Strategy by Developing Multiple Business Model Options Jul 15, 2019

Show notes

Every entrepreneur tries to validate their product idea before they try to sell it. But what about validating your potential business model?

Today’s special guest teacher, Justin Lokitz, believes that business model validation is just as important as product idea validation. And just as the idea validation process can reveal tweaks or alternatives that improve your initial idea, your business plan should be flexible and open to improvement, too.

By arming yourself with a toolkit of different business model options, you can quickly adapt your marketing strategy to whatever works best.

Lokitz is an author, speaker, and consultant with a flexible approach to business. He sees different marketing components as moveable pieces that can adapt to the market itself, as you test and validate strategies along the way. Today, he’ll explain (in great detail), how to create your own multi-optional framework.

Get the notepad out, friends. Today’s episode is a crash course, an in-depth lesson from a deeply knowledgeable expert. Plus, Lokitz has a special discount on his business model workshop for our listeners. Click Play!

BMI (Business Models Inc.)

Design a Better Business

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