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Latest Episodes:

MBA1327 Why Apple Is Still The Most Profitable Company In the World + Free Ride Friday! Aug 09, 2019

Show notes

Apple does not sell the most devices. Apple does not bring in the most revenue. Apple does not dominate the market.

But Apple makes more money than literally every other company.

Today, we discuss how, and what it can mean for you. Your business isn’t the size of Apple’s, but the profit strategy Apple uses can work just as well at any scale. It’s about putting profit first, and making sure the margins reflect a strategy that means every dime you spend is returned to the maximum.

In short, it means competing for value — not price, revenue, size, or anything else.

With a profit-first mindset, you can create incredible stability for your business. It’s what allows Apple to completely outperform the competition, without bothering to offer sales or discounts. It’s what allows them to rake in the profits, without breaking a sweat over what percentage of the market they control.

For Apple, it’s all about profitability, and it shows. Take a page from the Book of Jobs: Click Play!

EasyCourse

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MBA1326 How to Please Your Customers in Their First 5 Minutes Aug 08, 2019

Show notes

It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it.

The first phase after the initial transaction is where the most important impressions are made. Before the purchase, the customer’s excitement about your product is theoretical. Once money has changed hands, though, it’s reality time. Either this customer will get the most out of your product and trust you for the long haul, or not.

If not, you’re wasting some of your investment in sales and marketing.

Churn kills. The customers you have are a far greater source of revenue than the customers you don’t have yet. Treat them right from the jump, and you invest in something that will sustain your business for years. Today, we’ll discuss how to give your new customers the early wins and immediate satisfaction that kicks off a long, mutually beneficial relationship.

When the cash register rings, you’ve got one more sale to make: the one you just made. Tune in, and learn how. Click Play!

WebinarNinja

Anything You Want by Derek Sivers

“The most successful email I ever wrote”

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MBA1325 Q&A Wednesday: HELP! I have a huge project with no framework or instructions. Where do I start? Aug 07, 2019

Show notes

A big project is like a big meal: you can’t swallow it all at once. When the task before you is huge, where do you start?

It’s Q&A Wednesday! We’ve got a question from a listener with a conventional job, but a problem that’s very common in entrepreneurship. Our listener’s new boss wants her to implement a comprehensive new approach office-wide, but has left it completely up to her to decide how.

When all you have is an endgame, finding the beginning can be tough.

Today, we explain how to turn a general goal into an actionable plan. From defining the goal more precisely, to establishing milestones, to measuring success, you can turn vague hopes into winning realities. We’ll discuss our listener’s specific task, and how to extrapolate her example to apply to any large undertaking — including starting a new business.

You’ve got big ideas. Let’s turn them into results. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1324 How to Stay Motivated with Large Projects Aug 06, 2019

Show notes

Staying focused and motivated over the course of long projects is one of those skills an entrepreneur simply has to have. It’s one of the key differences between entrepreneurship and conventional work — you’re responsible for the long term, not just the day’s or week’s to-do list.

That said, we understand how tough it can be to sustain morale over months and months, especially when the endgame seems so far away.

Fear not! Today, we explain exactly how to keep your eye on the prize, however long it takes. We’re at the tail end of our own project, one that’s currently in its 18th month. When we started a year and a half ago, the finish line was well over the horizon. Now, our consistency and patience is paying off.

We’ll discuss the organizational and management strategies you can use to make every day of your project feel like Day One, all the way through. From writing a book to launching a product, you can handle shifting timelines, hard-to-envision outcomes, and the sheer unknown.

You know what the say about a journey of a thousand miles. Take the first step today — Click Play!

WebinarNinja

Trello

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MBA1323 Guest Teacher: Shaan Patel- How To Build A 7-Figure Side Hustle Without Quitting Your Full-Time Day Job Aug 05, 2019

Show notes

Interested in entrepreneurship, but afraid to quit your day job? We’ve got incredible news: you don’t have to.

This week’s special guest, Shaan Patel, built a multimillion-dollar business on the side, while working full-time as a doctor. He’s the cofounder of ClearHat digital marketing, a best-selling author, and a successful Shark Tank contestant — and he did it all without giving up his 9-to-5.

Today, Patel explains exactly what it takes to build a viable, profitable business in your spare time. From finding your niche, to marketing efficiently, to taking your first steps, Patel’s got the strategies that work.

And yes, he also explains how to find the time!

You don’t have to risk it all to start your own business. With a little discipline, a little creativity, and a smart approach, you can venture into entrepreneurship without losing your stable income. Patel did it; others have done it. How about you? Click Play!

Self-Made Success by Shaan Patel

ClearHat Marketing 0 To $10 Million Digital Marketing Course

Thinkific

CreateSpace

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MBA1322 Tips For Your Next Business + Free Ride Friday! Aug 02, 2019

Show notes

In many ways, the earliest phase of starting a new business is the most fun. The possibilities are endless. The sky’s the limit. The only boundaries are imagination.

But eventually, you have to make a decision.

Today, we discuss some general, universal truths we’ve discovered in the course of founding multiple businesses. We’ll share what we’ve learned to best determine what’ll work and what won’t, from idea validation to business modeling. Whether you’re starting your first business, or moving on to your next, these tips are timeless.

We’ll explore some atypical options that you may not have considered, even if it’s not your first rodeo. From the philosophical to the practical, these tips can improve your chances of picking the right business to get into next.

Every journey starts with Step One. Make sure yours is in the right direction: Click Play!

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MBA1321 5 Ways To Save When Hiring Aug 01, 2019

Show notes

Finding great employees takes time and money. But are you getting the most from your hiring budget?

No entrepreneur should be afraid of investing in great team members. That said, there are smarter, less costly ways to find the right fit. With a little knowledge, you can save thousands that would otherwise be wasted on redundant efforts.

We would know — we’ve found employees the wrong way ourselves, only to find out we could’ve discovered the same talent without all the expense..

Today, we share 5 specific strategies we use to find, attract, and hire the right person for the job. Without recruiters or agencies, you can widen the search field while narrowing down to the best prospects.

We’ll detail each strategy, and explain why the best hire isn’t always the cheapest. Plus, we’ll share the best websites to post for your open positions. Click Play!

ZipRecruiter

UpWork

We Work Remotely

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MBA1320 Q&A Wednesday: Hey Omar! What’s your office setup look like? Jul 31, 2019

Show notes

Your workspace matters. Efficiency, productivity, and overall well-being are greatly influenced by the feng shui of your office.

It’s Q&A Wednesday, and one listener is curious about our own setup, specifically the workspace of our intrepid host, Omar. Over the years, Omar’s tried different arrangements to facilitate writing, podcasting, video recording, and everything else. His current setup gives him the minimalist, all-business access to his daily tools that makes for maximum efficiency.

In other words, Omar’s workspace works for him. Depending on your needs, it might work for you, too.

Omar will discuss how he keeps clutter down and productivity up, by removing the distractions and disruptions that plague many a desk. With a podcast to record and a million other multimedia tasks to perform, integrating the right tech into the space took some trial and error.

Not only should your office setup promote productivity, it should promote posture, energy, and overall good health. Compare notes with Omar, and see what you can do to make your space a business advantage. Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1319 How to Give Your Site a Quick SEO Boost Jul 30, 2019

Show notes

SEO means traffic, and traffic means sales. If you’ve hit an SEO plateau, we can help.

Today, we offer a few simple fixes that can really move the needle on your website. Search Engine Optimization is a cottage industry, with loads of experts claiming to have the “secret” to getting your site noticed by Google, et al.

But sometimes, the simplest tricks are the most effective.

We’ve got some easy-to-apply strategies that, with a few hours’ work, can boost your traffic in a matter of weeks. We’ve tried them (among many others) for ourselves, and found that these are the simplest, best bang-for-your-buck tricks in the bag.

Take a smarter approach than stuffing keywords, or shelling out cash. Make your content as SEO-fficient as possible, with a few tactics you may not’ve thought of. Keep driving traffic, keep growing your audience, and keep moving forward. Click Play!

Backlinko

GTMetrix

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MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value Jul 29, 2019

Show notes

Are you getting the most from your customers?

Don’t be shy: when your product delivers, customers have no problem rewarding you. If they can invest in even more value from your business, that’s a win-win. But as the business owner, you can’t just expect customers to offer you more revenue.

You’ve got to make a proposition.

Today, special guest Mark Thompson stops by to explain exactly how to get more overall CLTV (Customer Lifetime Value) from each and every customer. With a few smart pitches or pricing structure changes, you can maximize the ROI on every conversion, while delighting your customers even more.

We met Thompson at a recent conference, and his expertise left us no choice but to ask him on the show. He’s the co-founder of PayKickstart, and a revenue expert who’s helped scores of entrepreneurs get the most out of every happy customer. Along with his lesson, Thompson has a revenue-accelerating gift for our listeners!

Your existing customers have just as much (or much more) potential to increase your revenue than newly acquired customers. Don’t leave money on the table — Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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