The $100 MBA Show

Latest Episodes:

MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday! Jun 14, 2019

Show notes

If you’re not on YouTube, you’re not marketing.

YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.

The only problem: there’s a ton of people doing exactly that.

Today, we discuss how to stand out, find your niche, and claim your own corner of YouTube. There are way too many voices out there, especially for popular topics and industries. It’s more difficult than ever to be noticed — and more important.

We’ll explain how the YouTube SEO game has changed, and how to adapt your marketing strategy accordingly. We’ll also share specific resources you can use to learn more about climbing the YouTube ranks.

Even if you’ve never posted a video, it’s time to learn how to build your YouTube presence. Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1286 Is the Future of Social Media Private? Jun 13, 2019

Show notes

Social media is changing. So is social media marketing.

If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, and yes, more private.

Start adjusting your marketing strategy now.

Today, we’ll discuss how the shift to private groups and messaging will change the landscape. The days of funneling leads from the newsfeed are coming to a close. Customer acquisition will require a different skill set than it used to — and email will become even more important than it already is.

Let’s get ahead of the curve, together. Click Play!

The Verge

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MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product? Jun 12, 2019

Show notes

Social proof is a marketing must. So how do you get it?

It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists.

Otherwise, it’s just your word against the competition’s.

Today, we discuss how to get more reviews — the kind that actually spur interest, trust, and growth. We explain how to get your customers to share what you want them to, without blatantly “bribing” anyone for good reviews.

We’ll get into who to ask, and how to ask from your existing customer base. We’ll detail how to leverage great customer experiences into testimonials, so your social proof is as genuine as it comes. Plus, we’ve also got great tips on how to get reviews even if you don’t have many (or any) customers. Click Play!

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1284 Why You Would Want to Keep Your Business Small Jun 11, 2019

Show notes

Sometimes, a small business should stay that way.

Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone.

Today, we discuss why one size (size L) doesn’t fit all. Independent business people around the world run permanently small businesses, and couldn’t be happier. Yes, there are downsides and challenges to being one of the little guys. There are also considerable advantages.

Whether you’re a solopreneur, in a partnership, or just running a small team or Mom & Pop shop, let’s consider keeping it small-time. Maybe you’re in it for the craft. Maybe you only want enough money to be independent. Maybe huge isn’t for you — it certainly isn’t for everyone. Click Play!

$100 MBA: Guest Teacher Paul Jarvis – Why Growth Might Be the Worst Thing for Your Business

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MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips Jun 10, 2019

Show notes

We’re all great leaders when things are going well. But how does a great leader handle a crisis?

If you’re looking for an overall leadership model, you shouldn’t look any further than Abraham Lincoln. As President, he led his nation through the worst-case scenario: a necessary but devastating civil war. Along the way, he had to navigate divisions in his own team that were almost as deep as those between North and South.

How did he pull it off?

In Lincoln On Leadership, author Donald T. Phillips takes us through Lincoln’s decision-making process as he sought to reunite a country. Lincoln didn’t just have to beat the Confederate army; he had to sell his viewpoint, and get his own side of the war to execute his vision without resorting to coercion.

Lincoln managed and balanced conflicting viewpoints and personalities, with no guaranteed outcome. In business, you’ll face similar (if less dramatic) scenarios. Learn how one of history’s greatest leaders got the results that counted when everything was on the line. Click Play!

Lincoln on Leadership by Donald T. Phillips

Discover all our must-read book reviews at https://100mba.net/bookreviews.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday! Jun 07, 2019

Show notes

You don’t need to reach the most customers. You need to reach the right customers.

Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak to no one.

Rather than speaking louder, you’re going to speak the right language.

By choosing the right words, you’ll draw in the customers that stick around. By attracting the right people, you’ll reduce churn and maximize your chances of long-term success, not short-term attention. By blowing that dog whistle at the right frequency, you’ll bring in the keepers, not just the curious.

Learn how to articulate a message that inspires devotion from people who could really use your solutions. Earn lifers, not just clicks and exposure. We’ll show you how — Click Play!

EasyCourse

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MBA1281 Nail Your Value Metric and Make More Revenue Jun 06, 2019

Show notes

There’s a powerful number you have to discover: your product’s value metric.

The value metric is the exact measure, in dollars and cents, of what your product is worth to customers. It’s not what the product is worth in raw materials, or what it costs in overhead, or even its monetary ROI. It’s simply how much money a customer would gladly exchange to enjoy whatever your product does for them.

Yes, it’s a little subjective, but it can be translated into a cash amount. And it’s crucial to know exactly what that amount is.

Today, we explain how to figure out how much you can really charge, based on the value metric. It might take time, but it’s worth every minute you spend to find out where the ceiling is. By setting your price by the value metric (instead of other, less reliable metrics), you can maximize your revenue-per-customer, and widen those profit margins considerably.

We’ll show you how to calculate this all-important number, plus offer some examples of businesses that nail their own value metric perfectly. This might be the most profitable podcast episode you listen to all year. Click Play!

ProfitWell

Backlinko

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MBA1280 Q&A Wednesday: Can I start a business without being the face of it? Jun 05, 2019

Show notes

We talk a lot about the importance of personal branding. But do you have to be the face of your business?

Yes and no.

It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part because of a charismatic founder. Is it possible to just let the product shine and take a behind-the-scenes role? Does every business need a human face?

Can you sell without selling yourself?

Today, we explore the drawbacks of avoiding the limelight. While introverts can run successful business, that introversion poses challenges. Adapting to and overcoming those challenges is doable, though, with the right strategies.

Unfortunately for the intro-preneurs, a business with a reclusive founder is no longer viable in our hyper-connected, Internet-driven marketing reality. That said, you can show the audience what they need to see without overexposing yourself. Click Play!

Slack

Anyone Can Do It

Shoe Dog

To submit your questions, visit 100mba.net/q.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1279 How To Get The Best Out of An Interview Candidate Jun 04, 2019

Show notes

Interviews can be tough…for the interviewer.

There’s nothing more awkward than struggling to find out if the person you’re interviewing is right for the job. Even worse, passing on the perfect fit because you didn’t get the information you needed is just plain tragic. So how can you make sure to draw out the very best of what the candidate has to offer?

It’s time to make an interview plan.

Even as our team has grown, we still conduct initial interviews personally. What we say and ask is very deliberate, designed to save us time and get right to the heart of the matter. By refining our pre-interview process, we’re able to hire with confidence, not question marks.

Tune in, and learn how to make the most of your time spent in interviews. Make sure you get a clear picture of each candidate’s true potential. Set them — and your business — up for success. Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist Jun 03, 2019

Show notes

You can’t just sell the product. You have to sell your story.

Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being noticed — on her own terms.

With her homemade PR strategies, Saffer launched and guided a frosting (yes, frosting) empire to success. Since then, she’s taken the media-swaying lessons she learned along the way to those in need of a branding boost.

Today, Saffer stops by to explain how she made a name for herself. By committing to standing out from the rest of her niche, she was able to get the positive media attention that explodes brands. By putting herself at the forefront, she convinced people to believe in her product.

Learn how to articulate your own value, and get an incredibly helpful bonus gift from Saffer. Click Play!

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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