The $100 MBA Show

Latest Episodes:

MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday Oct 04, 2019

Show notes

Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us.

Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else?

Today, we’ve got 4 specific tricks you can use to lower the cost of printed materials and raise the return on investment. And don’t worry — we’re not talking about cutting corners here, or doing things on the cheap. You can lower the cost without sacrificing one iota of quality.

You just have to know how.

We’ll explain the most efficient process for creating print materials, and discuss where (and how) to look for the best price. Get the job done beautifully, without blowing your marketing budget. Click Play!

EasyCourse

UpWork

Fiverr

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MBA1366 5 Marketing Blogs You Should Be Reading Oct 03, 2019

Show notes

Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything.

But especially marketing.

Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs we ourselves read. They’re so good — so valuable — that even our absurdly busy selves consider them worth every second we spend reading them.

Some are general, some focus on specifics like writing or video marketing. Some have been around for years; others are newish to the scene. Some are long. Some are short. Some are more inspirational, others more practical. Some are daily, and some are not even monthly.

But all of them make us better marketers, one blog at a time.

Hear which blogs we bookmarked and subscribed to, and see if you agree. Find out what we look for in a blog, and why these 5 stand out. Most importantly, hear how you can integrate their value into your business journey. Click Play!

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MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help? Oct 02, 2019

Show notes

We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible.

What’s an international business person to do?

It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based company. It’s a sad fact of our “global” business scene that it can be nearly impossible to get payment processing, banking, and credit services when you’re in certain countries.

But there’s a solution. An incredible, fairly recent, game-changing solution for anyone willing to do business across borders.

Tune in, and hear about this little-known trick that can shatter borders — and barriers — for your business. Click Play!

Estonia e-Residency

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MBA1364 How To Compete In a Highly Competitive Market Oct 01, 2019

Show notes

There’s a ton of competition for you, but you’re ready to play anyway. So how do you win?

If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than just the best thing to sell.The sooner you learn this, the better.

A fantastic product is a floor, not a ceiling.

Today, we discuss what you have to do to have any chance in a space with tons of other companies. We would know: we’ve both succeeded and failed in competitive markets (It turns out we’re not the only business coaches or SaaS developers out there. Who knew?).

Today’s advice might sound…off to you, at first. It’s counterintuitive, and it involves letting go of certain customers (a lot of them, actually). But it’s tried, it’s true, and it’s the best hope for any entrepreneur bold enough to take on an army of other businesses. Click Play!

MOO

Dan Martell

3 Big Things I Learned From Customer Interviews

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MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language Sep 30, 2019

Show notes

Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential.

There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge for you and your business.

Best of all, it might not be as difficult as you think.

Steve Kaufmann speaks multiple languages, and has seen how it opens doors. He’s the founder of language-learning service Lingq, and he’s this week’s guest teacher.Today, Kaufmann offers a surprisingly convenient trick to accelerate language learning, so you can make a serious effort towards being bi or multi-lingual.

This isn’t one of our typical business episodes, but it’s deeply, profoundly relevant to making the most of yourself as an entrepreneur. Tune in, and see how you can reach entire markets you’ve never even considered. Click Play!

Lingq

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MBA1362 3 Things You Can Learn From Netflix as a Business + Free Ride Friday Sep 27, 2019

Show notes

Netflix…am I right?

I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a corporate behemoth (remember Blockbuster?), seemingly without breaking a sweat. And before you knew it, they pivoted to pioneer an absolutely groundbreaking new way to deliver entertainment.

Was it luck? Was it some endless stream of financing? Was it the will of the Business Gods?

Of course not. It was strategy, courage, innovation, and no small amount of risk. Today, we explore the uniquely valuable, inventive business model that’s proved not just enduring, but culturally relevant and personally important to millions of consumers.

More importantly, we dissect just how they did it.

We’ve distilled 3 distinct lessons the story of Netflix can teach any entrepreneur. By understanding the principles behind their success, you can emulate the Netflix approach and make your own disruptive mark on your corner of the market. Click Play!

EasyCourse

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MBA1361 Why Every Company Is Becoming a Media Company Sep 26, 2019

Show notes

Billboards just won’t cut it anymore.

Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience?

Well, maybe.

It’s all about the impact of “touchpoint” marketing, and the need to give way more than the marketers of the past ever had to. Today, customers need more than a pitch: they need a narrative. Every cent (and every minute) you spend on media can come back to you tenfold, provided you execute wisely.

Today, we discuss how multimedia efforts add weight and momentum to all your other marketing efforts, and why even startups with beginner budgets can afford to make their mark with compelling media content. Click Play!

BrandWagon from Wistia

Profitwell

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MBA1360 Q&A Wednesday: Do I need to have a registered business as a solopreneur? Sep 25, 2019

Show notes

Where’s the line between you and your business?

Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one listener decide when it’s time to register a business as a separate entity from themselves. A solopreneur is still running a business, after all — even if it’s a one-person show.

Of course, there are advantages and disadvantages to both sole proprietorship and registering a completely separate business.

While the rules can vary from nation to nation, most of the Western world has a pretty clear set of standards that can help you make the best decision. We’ll share what we know from experience, as well as point you in the direction of who exactly you should ask.

Listen in, and hear why not registering as a business can make it difficult to measure your success. Learn about the effects of registering on everything from your taxes to your personal credit. Get the facts, and make an informed choice. Click Play!

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MBA1359 How To Form A Leave Policy That Works For Your Business Sep 24, 2019

Show notes

We all need a break. That includes your employees.

As your team grows, it’s inevitable that your team members will ask for some downtime. For that reason, it’s important to have a set policy in place that defines when and how they can access a little R&R.

Plan for it now, and you’ll avoid problems later.

There’s a spectrum of leave policies, from “take off whenever you want” to “we work 24/7 365.” Generally speaking, both extreme ends of the spectrum have been proven ineffective. Where you land on the Time Off Question can make all the difference to your team’s happiness, productivity, and long-term loyalty.

Today, we discuss the ins and outs of leave policy, from national holidays to sick time to those ill-defined “personal” days. We explore what to include in contracts and other employment agreements, especially with remote teams with a diverse array of holidays and cultural priorities.

Tune in, and create a company culture that lets your people rest and recharge without sacrificing productivity. Click Play!

It Doesn’t Have to Be Crazy at Work by the Basecamp Guys

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MBA1358 Must Read: Shape Up by Ryan Singer Sep 23, 2019

Show notes

How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original.

But every once in a while…

Shape Up by Ryan Singer is the true story of how the wildly successful Basecamp blazed their own trail, with creative approaches to business management that no one else dared to try. Basecamp’s management model is unique and idiosyncratic, and it might not work for everyone — but it’s sure worth learning about.

If you’re building a business — especially one with a digital product — the lessons outlined in Shape Up are incredibly valuable. Again, you might not agree with every move Basecamp made (some of their tactics are controversial, to say the least), but challenging “best practices” and questioning your assumptions is always healthy.

Hear all about this book, and get inspired to seek new and inventive ways of doing business. Click Play!

Shape Up by Ryan Singer (Free PDF)

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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