The $100 MBA Show

Latest Episodes:

MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday Sep 20, 2019

Show notes

Market researchers obsess over figuring out what customers want. We have our own method.

We just ask them.

Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your company more wisely. From features to benefits to the specific language customers use, there’s a gold mine of information, just a chat away.

Learn how to stop advertising and start listening. We’ve got 3 major, fundamental lessons picked up from dozens of customer conversations, each of which opened our minds to new approaches in our business. Hear how we conduct these calls and extract the information we need to make practical, needle-moving changes.

You’ll never know what people want until you ask. Click Play!

EasyCourse

WebinarNinja

Rev

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MBA1356 Grandfathering Your Customers, Revisited Sep 19, 2019

Show notes

We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping prices eternally low for those early adopters, may not be a sustainable long-term strategy.

Your business has to grow, change, and evolve. Usually, that means prices have to rise too.

We’re not saying you should never grandfather. Depending on where you are and the size of your market share, a little love for those first-generation customers can be a wise move. But when the math stops working, you can’t let sentimental feelings get in the way of taking your business to the next level.

Here how we’re exploring our own pricing changes, and how we plan to navigate the effect on our current customers. Learn how to transition to a level of pricing that matches increased overhead on your part. See how delighting your customers is less about keeping prices down, and more about making sure your product is worth every cent. Click Play!

Profitwell

WebinarNinja

CartHook Blog

Profitwell on YouTube

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MBA1355 Q&A Wednesday: How do I learn to say no? Sep 18, 2019

Show notes

Enough already!

When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total productivity breakdown — leaving your business worse off than if you’d simply had the courage to say “no.”

It’s Q&A Wednesday, and we’re helping a classic “yes” addict. What many of us don’t realize is that every time we say “yes” to one thing, we are — by definition — saying “no” to something else. That can only lead to one conclusion: a great entrepreneur has priorities, not an endless To-Do list.

Learn how to support and impress the people who rely on you, without burning yourself out. Understand how doing less can create more opportunities. Tune in, and see how tackling fewer things empowers you to tackle them like a champ. Plus, hear our simple strategy for finally seeing the true value of your precious, limited time. Click Play!

Must-Read: Essentialism by Greg McKeown

Mastery by Robert Greene

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MBA1354 Should You Hire a Marketing Agency or Hire In-House? Sep 17, 2019

Show notes

Marketing: should you hire out, or hire in?

It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message.

We’ve done both, so we know the advantages of each option.

Today, we discuss the true value of outside marketing agencies versus your own marketing staff. Which is the smarter play for you? With so many facets of marketing to consider (content, strategy, copy, etc.), building your own marketing team is no small project. But the long-term rewards can mean everything to your business.

We break down the skill sets required to truly “market” — and what we mean by “market” — as well as the specific challenges of assembling your own team. Whatever you choose, make sure it’s right for you. Click Play!

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MBA1353 Must Read: The Go-Giver by Bob Burg Sep 16, 2019

Show notes

What are you worth?

That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical.

Honestly, it’s a book we couldn’t wait to read and review.

Burg is a respected speaker, writer, and friend of the $100 MBA Show. The Go-Giver, in our humble opinion, should be on every entrepreneur’s shelf. It’s an easy read that packs an incredibly powerful punch, exploring 5 “laws” of business through fun, engaging narratives.

Put simply, it’ll make you a better business person.

Learn how to gauge your true value on the market. Define yourself and your business in terms of what you can do for others, and live by that clearly defined worth. Click Play!

The Go-Giver by Bob Burg

Basecamp

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MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday! Sep 13, 2019

Show notes

What’s a leader’s job?

As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the person responsible for everything. But ultimately, you have to let go of more and more responsibilities, handing them off so that you can focus on bigger, broader things.

And that can be hard as heck.

As CEO, refusing to let go of responsibilities will leave important things undone. Refusing to surrender your To Do list will take you away from CEO-specific priorities. If you can’t adapt to the new role that success hands you, you’ll stay exactly where you are — and that’s death for an entrepreneur.

Today, we discuss how to make the switch from “I got this” to “they got this,” and become the leader you aim to be. Omar would know; he’s learned to let our growing team take over one spinning plate after another, so he can keep his eye on the horizon.

And if he can do it, you can too. Click Play!

EasyCourse

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MBA1351 Does Your Offer Address the Biggest Pain Point? Sep 12, 2019

Show notes

Before you try to sell, ask yourself: what’s the point?

All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or even the best price.

They just want the best solution to their problem.

Customers don’t care how cool we think our products are. And despite our assumptions, price is definitely not the deciding factor most of the time. All sales start with a problem, with the “pain” of needing a product that does x, y, or z. This trumps every other feature or benefit. If you keep your eye on the pain, customers will choose you.

A pain-centric approach will help you differentiate your business and make the best argument against the competition.

Tune in, and learn how to listen to your customers, not just pitch to them. Find out what’s hurting, and offer the fix. Articulate why — every other factor aside — your offer can cross one problem off their list. Click Play!

SAAS Academy

ConvertKit

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MBA1350 Q&A Wednesday: How do you deal with cold email pitches? Sep 11, 2019

Show notes

It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place.

Potential investors, partners, and guest writers and speakers will find your email address and fire away. We all want to network, but networking strategically is tough when you have a thousand unopened cold emails from perfect strangers.

What’s an entrepreneur to do?

It’s Q&A Wednesday, and one listener is wondering exactly that. Today, we discuss how to address the million demands on your time that come popping into your inbox every day. You can remain nice, polite, and professional without sacrificing hours of your workday to exchanges with everyone who finds their way into your inbox.

Omar would know — he used to lose a ton of time to cold emails, until he discovered the solution we’re sharing today.

Protect your time without being rude. Free yourself without missing out on genuine opportunities. Clean up that inbox with a clear conscience. Click Play!

$100 MBA Show Guest Teacher Application

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MBA1349 Should You Build Your Website with Webflow? Sep 10, 2019

Show notes

What’s the right website hosting platform for you business?

There’s no shortage of options. Recently, we pondered whether Webflow would be a better fit for certain businesses, including ours. Omar did some intense research, comparing and contrasting Webflow with WordPress, Weebly, and the rest.

The results are an in-depth lesson on what makes this platform unique, and how it might serve your business best — depending on your needs and your website design skills.

It’s not about deciding which platform is “better” or “worse.” This episode is all about the unique features and functions of Webflow for anyone who’s interested. And no, this episode is 100%, absolutely, unequivocally not sponsored.

You may decide Webflow isn’t for you at all. Of course, there’s only one way to find out.

Tune in, hear what Webflow has to offer, and see if (like us), you’d seriously considering switching platforms. Click Play!

Webflow

MBA1293: Product-Led Growth by Wes Bush

Weebly

WebinarNinja

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MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable Sep 09, 2019

Show notes

Every one of your goals depends on mastering one skill: what we normally call “focus.”

Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of “distraction.”

It’s a powerful philosophy — but he explains it better than we can.

Nir is this week’s special guest teacher. After featuring his book Hooked on our Must-Read book episode, we were thrilled for the chance to have Nir come by and explain the premise of his new book, Indistractable: How to Control Your Attention and Choose Your Life.

Today, Nir offers his 4 pillars of indistractability, the key strategies for cutting the “dis” and getting some traction. In an era of endless “pings, dings, and other things,” indistractability may be the most crucial skill in an entrepreneur’s set.

Make yourself more focused, more efficient, and more valuable. Get business handled, and protect your free time while you’re at it! Click Play!

MBA597: Must-Read: Hooked by Nir Eyal

Indistractable by Nir Eyal+Supplemental Workbook

Free Schedule Maker

Forest App

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