The $100 MBA Show

Latest Episodes:

MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday Oct 18, 2019

Show notes

Spoiler alert. It doesn’t get better — but you do.

If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and harder, than is arguably healthy, because we want to bask in that end-of-the-tunnel light later.

But is this a realistic expectation? Can we count on relief once our business is established?

Today, we help you balance realistic notions of long-term entrepreneurship with healthy hopes for a less stressful future. Too many business coaches and gurus paint an overly rosy picture (usually of a laptop on a beach somewhere). That said, sustainability — both for your business and your lifestyle — is achievable.

Tune in as we discuss how the struggle changes from year to year, and how we as entrepreneurs change with it. We’ll explain what to expect as you move forward, and how to handle it.

Approaching your future with the right mindset will make all the difference. Click Play!

EasyCourse

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MBA1376 3 Ways to Market Your Business with Podcasts Oct 17, 2019

Show notes

We are living in the Podcast Era — and smart marketers know it.

We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via podcast — whether you actually host one or not.

You read that right: you don’t have to host a podcast to market on one.

In fact, today we discuss 3 different avenues you can take in podcast marketing. Whether you’re ready to fire up the mic yourself, or simply want to use an existing podcast to help build your brand, there are options.

Podcasting has already surpassed other, more traditional media in marketing and advertising opportunities. Our own experience is the perfect example!

Tune in, and learn how to market in today’s podcast-crazy media landscape. Click Play!

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MBA1375 Q&A Wednesday: Where should I start with running Facebook ads? Oct 16, 2019

Show notes

You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand.

Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test the waters of a Facebook campaign, and what initial steps a Facebook advertising noob should take.

First hint: you’re not necessarily advertising your product.

Today, we’ll explain what kinds of Facebook ads are best for beginners, and how to organize your first campaign for minimal risk and maximum return. We’ll discuss what to spend, how to spend it, and how to target the easiest conversions first. We’ll also recommend our favorite online tools that make Facebook advertising easier and more efficient.

If you’re not careful, you can lose significant money advertising on Facebook. But if you’re prepared, you can make every cent a “Like”-worthy investment. Click Play!

AdEspresso

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MBA1374 Creating Your Presentation Slides For a Conference Talk Oct 15, 2019

Show notes

Got stage time at a conference? It’s time to perfect your deck.

If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it all — they simply help you say it better.

Today, we explain how to create efficient, stripped-down slides that get your ideas across and make them more memorable. From content to formatting to length, we’ll help you design a presentation that lets you shine.

How many slides, how much to put on them, how to prepare: in this episode, we cover it all. Plus, we’ll explain why the title is so crucial to your presentation, and how to nail it. Learn how to create a presentation that’ll make conference organizers happy, hook your audience, and boost your personal brand. Click Play!

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MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams Oct 14, 2019

Show notes

Can’t get your business ball rolling? Maybe you need a (virtual) hand.

A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital world. Why not take advantage?

Remember: time is always more valuable than money. And hiring help = buying time.

Today, special guest teacher Trivinia Barber is here to explain how you can make serious strides with a virtual team. Barber is a scaling and team-building expert who champions the “Momentum Method” of growth and efficiency. Her specialty: finding VAs (Virtual Assistants) to take the weight off your shoulders, so you can move faster.

Think of the things that suck time from your schedule. Then imagine them taken care of! Barber will explain how to find, recruit, and nurture virtual help that can empower you to finally make some progress. Click Play!

Loom

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MBA1372 Negativity Detox For You and Your Business + Free Ride Friday Oct 11, 2019

Show notes

Negativity kills businesses (among other things).

Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place.

Today, we discuss the subtle negative influences you might be missing, and how to address them. We’ll offer a list of changes you can make today, and propose a 30-day experiment to see exactly how cutting the negativity can impact your life and business.

Don’t worry — this is not a self-help episode. Positivity is simply a smart business strategy.

Learn what changes to experiment with, and how to incorporate them into your team culture. These changes are practical and immediately applicable. Detox your business, and see how much better you feel — and how much better your business performs. Click Play!

EasyCourse

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MBA1371 The Do’s and Don’ts of Comparison Pages Oct 10, 2019

Show notes

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective?

Spoiler alert: no, they’re not.

Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit.

We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice.

Learn how to compare and contrast the smart way. Click Play!

WebinarNinja

Webflow

Podia

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MBA1370 Q&A Wednesday: What should I spend my marketing budget on? Oct 09, 2019

Show notes

You’ve only got so much money to spend on marketing. How do you get the best ROI?

It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene.

With a little strategy, your marketing results can be way bigger than the sum of your (cost-effective) marketing budget.

Tune in, and hear what matters most in marketing — including the ways people needlessly waste marketing dollars without even realizing it. Our list of priorities may surprise you, and they don’t focus on immediate results. But if you plan to be in business for a while, these are the investments you should make.

LinkedIn

WebinarNinja

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MBA1369 What Exactly Is Great Service? Oct 08, 2019

Show notes

More and more, customer service is key to any business’s sustainability.

Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before.

The fact is, customer service can make or break your business in the long term.

Today, we discuss 3 core elements of truly great customer service: the kind that convinces people to stick with you and recommend your business to others. These elements might sound simple, but executing them properly takes some intentional effort. Nail these 3 things, though, and the results will be more than worth it.

Increase customer lifetime value. Demolish churn. Create evangelists for your business. Click Play!

Intercom

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MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng Oct 07, 2019

Show notes

How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One.

That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a manual. It’s also on the short list of the absolute best books we’ve come across, ever.

Seriously. Read it, read it again, and keep it around for reference.

Cheng breaks down the overall structural strategies that big businesses use to keep revenue trending upwards. You can use these strategies too, no matter where you are in your business.

Take these systems, and put them in place. Set them, but definitely don’t forget them — they’ll enable the growth you’re working for. These ideas are new and different, but we predict they’re gonna be timeless in no time at all. Click Play!

Extreme Revenue Growth by Victor Cheng

Dan Martell SaaS Business Coaching

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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