The $100 MBA Show

Latest Episodes:

MBA1387 The Dangers of Free + Free Ride Friday Nov 01, 2019

Show notes

“Free” can really cost you.

If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue.

Before you give anything away, you need to understand what you’re giving up.

We’re not talking about free trials or other limited marketing tactics. We’re talking about devaluing your product to the point where customers no longer believe it’s worth anything. And you’re not the only one who loses; statistically, customers rarely get the full benefit of a product they haven’t properly invested in themselves.

Before you offer anything for free, take the time to consider the long-effects. Tune in, and learn where the line is between marketing and freebie-ing your way out of business. Click Play!

EasyCourse

Meetup

WebinarNinja

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MBA1386 How to Fight and Beat Your Impostor Syndrome Oct 31, 2019

Show notes

You can do this. You are doing this. And it’s not a mistake.

Impostor syndrome affects almost everyone, but it’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a conventional job structure, it can be hard to believe in our own ability.

You’re not the only one.

Impostor syndrome has killed innumerable businesses. Sometimes, people simply can’t believe that they deserve success — especially if there’s no one telling them so. Today, we’re sharing the tricks and tips we use to abolish Impostor Syndrome, and keep misplaced emotions from obscuring the fact that we are good enough.

We’ll discuss how to maintain an honest and accurate assessment of yourself and your ability, and to silence the negative internal chatter than can creep into you head. If you’re doubting yourself, take a listen. Click Play!

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MBA1385 Q&A Wednesday: What businesses can I start without funding? Oct 30, 2019

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No rich parents or angel investors? You can still start a business.

It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you can start without a dime in funding. Well, we’ve got it down to about $100. With only that much, you can build the foundation of a business that can grow into something big. Yes, it’s possible — if you know how.

In fact, we’ve got 5 different ways to start a business for less than the cost of a new pair of sneakers.

Our host Omar has personally done all 5, from scratch. From services to brokering to affiliating, you can always build a business if you realize that money isn’t the only asset you can leverage. Funding-free, bootstrapped businesses are more possible than ever today, thanks to a little thing called the Internet.

It’s just a matter of applying your own existing skills and knowledge in places that need them. The options are limitless. Tune in, and see which path can work for you. Click Play!

$100 MBA Resources

h3h3 Productions

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MBA1384 4 Simple Health Hacks That Will Improve Your Productivity Oct 29, 2019

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Tired? Sluggish? Over it?

Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business. Unhealthy, fatigued, tired entrepreneurs simply don’t have the energy required to get things done. And that means your business suffers.

Which raises the question: how can you get in entrepreneuring shape?

Well, our intrepid host Omar isn’t a doctor or a fitness expert. But he is a healthy, energetic business person, and he attributes that energy to a few simple habits he’s developed over the years. Today, we present the 4 things that keep Omar on top of his game.

Of course, they can work for you too.

We’d like to challenge you to try these health tips, and see what kind of impact they have on your business. We think you’ll find that the effort you put into your health is well worth the productivity that results. There’s one way to find out — Click Play!

Wellness Formula

Armaforce

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MBA1383 Guest Teacher: Tom Cronin – How to Handle Stress and Work in Peace Oct 28, 2019

Show notes

Stress hurts.

That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and business — hurts you, and your business. It diminishes health, and it kills performance. If you are stressed, you are not at your best.

Managing stress isn’t a luxury. For entrepreneurs, it’s a responsibility.

Tom Cronin knows about stress. He spent years in the stock market, and saw how stress can consume us. That’s why he founded the Stillness Project, which helps business people integrate healthy stress management into their lives.

Today, Cronin is here to explain the effect stress has on your body, and how to combat those effects. He’s not here with promises to rid you of stress; rather, he’s here to help us understand the function of stress in our biology, and how to manage it effectively.

Don’t worry; the practices and exercises Cronin is sharing don’t require you to shave your head and seek enlightenment. We’re simply making a business proposal: that stress management is an investment of — not a waste of — time. And the returns are worth it. Click Play!

The Portal

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MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday Oct 25, 2019

Show notes

Let’s talk about the endgame.

No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement.

Assuming you’ve got enough gold, that is.

Don’t worry: this isn’t about how much money you need to lay around watching Murder, She Wrote, or whatever people will watch reruns of a few decades from now (our money’s on Seinfeld). We mean the point at which you can do whatever you want — including entrepreneurship — without having to worry about money at all.

Today, we’ll help you figure out the right number for you, and how to make sure you hit that number by the time you’re ready to hang up your spurs. With some enlightening math, and some helpful resources, we’ll give you a concrete path to retirement — whatever that looks like for you.

Start planning this now. Click Play!

EasyCourse

Retire Inspired by Chris Hogan

MoneySmart

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MBA1381 Hotels vs AirBnB for Business Travel Oct 24, 2019

Show notes

Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore.

Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does that mean a stranger’s apartment is a better choice than a place with room service and a cleaning staff? It’s a tough call.

The answer depends on how you’re traveling.

Spoiler alert: this fight doesn’t have a winner. Instead, some kinds of business travel are way more convenient with a hotel involved, and some are better suited for AirBnB. Today, we discuss the difference, and how to know which to choose for your next trip.

Make an informed decision, with all the pros and cons accounted for. Click Play!

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MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business? Oct 23, 2019

Show notes

Think digital marketing is only for digital products? Come on now.

Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know.

Unfortunately, too many entrepreneurs assume that certain kinds of marketing — like webinars — don’t apply to selling shirts or car parts or craft beer.

It’s Q&A Wednesday, and one of our listeners wants to know how webinars can market their good ol’ fashioned, real-world, tangible, physical product. e-commerce and brick & mortar businesses can get sales, growth, and customer lifetime value from webinars — just as easily as online coaches and SaaS developers can.

Tune in, and hear how you can use webinars to better convey the “feel” and real value of physical goods. Plus, hear about our upcoming free course on automated webinars that you can use to pitch your product all day, every day. Click Play!

Logitech Brio

Logitech C920

AudioTechnica ATR 2100

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MBA1379 Why Pay Less When You Can Pay More Oct 22, 2019

Show notes

No, today’s title is not a typo.

It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something less concrete, but just as important: value.

Every entrepreneur needs to master the distinction between price and value, and the relationship between the two.

Today, we’ll discuss what this quote means, and how you can apply it yourself and your business. You’ll learn why “free” is never free, and why a lower price doesn’t guarantee savings. Discerning value, relative to price, is a must-master skill for entrepreneurs.

We’ll use our own business as an example, as we recently had to shop for something crucial our company needs. Whether you’re buying or selling, paying more might be your best move. Click Play!

How To Build Your Own Automated Webinar System

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MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt Oct 21, 2019

Show notes

What’s a great coach worth?

Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today.

In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how you can get the best from your own team.

This is a Must-Read for leaders of any kind, but especially business leaders. Trillion Dollar Coach is packed with lessons that apply to any industry, as it sharply defines the responsibilities and priorities of a truly impactful “coach.” Reading this had a profound impact on our own intrepid host (and coach), Omar, that he couldn’t wait to share.

Learn how to communicate, motivate, and get the best out of your team from possibly the greatest coach of all time. Hear what makes this book so truly important. Click Play!

Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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