The $100 MBA Show

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MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021? Jan 06, 2021

Show notes

Is the pandemic winding down?

Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021?

More importantly, should you?

Today, we help one listener navigate the practical and ethical issues involved. Even with vaccines, we probably won’t return to business as usual for a bit. Consider your realistic options for the coming year, and adjust accordingly. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads? Jan 05, 2021

Show notes

Apple just rocked the digital marketing world.

If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible.

What’s it mean for you?

Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click Play!

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MBA1693 Must Read: Greenlights by Matthew McConaughey Jan 04, 2021

Show notes

Entertainers are entrepreneurs too — especially Matthew McConaughey.

Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource.

Today, we share the most relevant lessons.

Take some time to study one actor’s success story, and realize that some qualities apply to every business. Take in the best insights from McConaughey’s experience, and apply them to yours. Click Play!

Greenlights by Matthew McConaughey

Wild Turkey Longbranch*

Deep Work by Cal Newport

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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*Clarification: this episode describes Wild Turkey as Matthew McConaughey’s “own” whiskey company. McConaughey serves as Creative Director for Wild Turkey, which is owned by the Campari Group.

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MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday Jan 01, 2021

Show notes

Happy New Year!

2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape?

We’ve got 3 predictions.

3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive in the not-exactly-roaring 20’s. Learn how to prepare — Click Play!

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MBA1691 Should You Set Goals for 2021? Dec 31, 2020

Show notes

Are goals…useful?

As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them?

We’ve got a better idea.

Today, we discuss an alternative to goal-setting that takes things several steps further. With a little more up-front effort, you can replace goals with something more tangible — and powerful.

Head into 2021 with more than a wish list. Click Play!

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MBA1690 Q&A Wednesday: Should I create multiple revenue streams? Dec 30, 2020

Show notes

Jack of all trades, or master of one? That’s the question facing one listener today.

It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources.

Of course, popular doesn’t always mean good.

Today, Omar bucks the trend and explains why multi-streaming can backfire, especially for new entrepreneurs. Tune in, and hear the arguments against this (seemingly rational) advice, and what you can do instead. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1689 How to Grow an Email List From Scratch Dec 29, 2020

Show notes

Email is *checks notes*…yep, still King.

It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels?

Steadily, that’s how.

Today, we explain the steps it takes to get more, better contacts. By balancing the quality and quantity of your contacts, you can build a list that actually produces customers.

All you have to do is follow the steps. Click Play!

Breakout Business Roadmap

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MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team Dec 28, 2020

Show notes

Remember when working from home seemed…revolutionary?

Now, it’s kind of a drag.

If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies.

The best part? These strategies are simple, subtle, and easy to implement.

Tune in, and learn how to get your distributed team back on the ball. As remote work cements its place into business — even post-COVID — it’s advice you’ll need. Click Play!

Agon Advisors

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MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday Dec 25, 2020

Show notes

YouTube: it’s kind of everything right now.

As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train?

A step at a time, that’s how.

Today, we discuss how money is made on this global behemoth of a platform. The bad news? It takes a massive amount of followers to simply lay back and let the cash roll in. But the good news is that ad revenue isn’t the only way to make the ‘Tube work for you.

Tune in, and see where YouTube fits into your business plans. Click Play!

EasyCourse

ProfitWell on YouTube

Podia on YouTube

Noah Kagan on YouTube

Casey Neistat on YouTube

Nathan Barry on YouTube

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MBA1686 How Often Should You Update Your Online Courses? Dec 24, 2020

Show notes

You put a ton of work into your course…but it won’t last forever.

Like your business, your course has to grow, evolve, and adapt to the times. Otherwise, you’re getting closer and closer to irrelevance.

So how do you stay on top of it?

How can you make sure that your newest students are just as blown away as your first ones?

Today, we explain how to keep the value level high by regularly checking in, updating, and improving what you offer. Keep that revenue stream healthy with a proactive approach that never lets your course get stale.

Click Play!

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