The $100 MBA Show

Latest Episodes:

MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do? Feb 03, 2021

Show notes

You’re not alone.

Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health?

More importantly, how can you regain your sanity?

It’s Q&A Wednesday, and we’ve got a listener whose business has been causing too much stress for way too long. Today, we offer a few ways to really decide if it’s worth carrying on — and if so, how to enjoy it again!

We applaud this listener for their bravery in sharing their struggle. Let’s see if we can help. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1714 Grow Your Business Consistently: Passive vs Active Marketing Feb 02, 2021

Show notes

You can’t be “on” all the time.

Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind.

It’s not a choice between the two, but a balance of both.

Today, we discuss how to make sure the marketing never stops. Do what’s most impactful, but also what’s most reproducible and scalable. Your marketing will be much better for it — Click Play!

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MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life Feb 01, 2021

Show notes

What’s the cost of making money?

It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end.

But along the way, he realized he was losing something: life, bit by bit.

Today, Adii explains how to make sure your business fuels your life, rather than diminishing it in exchange for the conventional idea of profit. The ROI of entrepreneurship should be an existence you love — not just a business you’re proud of. Click Play!

Life Profitability by Adii Pienaar

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MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday Jan 29, 2021

Show notes

Get ready for disaster.

Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard.

So how can you be prepared for the unexpected?

Today, we discuss why and how to build a reasonable “safety net” that will surprise-proof your business. By changing the equation to include exit strategies and contingency plans, you make your business a smarter bet.

Click Play!

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MBA1711 Why and How To Make Sure Your Website Is Fast in 2021 Jan 28, 2021

Show notes

Page speed: it’s not just about looking good.

A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading.

Today, we explain how to measure and improve this critical factor.

With a few free tools and maybe some freelance help, you can guarantee a quick-loading, business-powering online storefront. It’s just a matter of investing the time. Learn how to get — wait for it — up to speed.

Click Play!

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MBA1710 Q&A Wednesday: What should I look for when buying a software business? Jan 27, 2021

Show notes

In the market for a SaaS business?

It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for?

Today, we lay out the “must haves.”

We discuss exactly what to look for, and what to avoid. By finding the right company with the right assets (and revenue history), this kind of purchase can produce a huge ROI. Hear the details — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1709 How To Be More Comfortable Taking Risks Jan 26, 2021

Show notes

Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business.

As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with practice.

Today, we discuss how.

Learn why risks are unavoidable, and why they’re not so scary with the right approach. By purposely cultivating your personal “risk factor,” you unleash everything you’re really capable of. Click Play!

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MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company Jan 25, 2021

Show notes

Diversity is never an accident.

Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big.

In other words, it’s not only about justice. It’s also about business.

Janel Dyan is a brand strategist who specializes in helping companies uninstall their glass ceilings. Today, she explains why it’s so vital to purposely keep the doors to power open for women. Click Play!

Story. Style. Brand. by Janel Dyan

Janel Dyan

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MBA1707 The Truth About Viral Marketing + Free Ride Friday Jan 22, 2021

Show notes

“Viral”: as a buzzword, it’s past its prime.

As a marketing concept, it just needs a little fine-tuning.

Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.

It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.

Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!

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MBA1706 How to Identify Your Best Customers & Get More of Them Jan 21, 2021

Show notes

Some customers are worth more of your time and resources than others.

I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service.

…which means they’re worth a little extra love.

Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile.

Focus on the customers who give you the best ROI and CLTV. Click Play!

1,000 True Fans by Kevin Kelly

The MerryMaker Sisters

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