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MBA1675 Q&A Wednesday: How do I motivate my employees without spending money? Dec 09, 2020

Show notes

When it comes to motivation, money only goes so far.

That might sound a little precious, but it’s true.

It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things like autonomy, respect, and achievement than anything else.

Today, we discuss a few options for showing some love without breaking the bank.

The simple fact that money (really, truly) isn’t everything can be a major advantage for a small business. Let’s use it! Click Play!

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MBA1674 How to Evaluate Your Promotion’s Success Dec 08, 2020

Show notes

You put time, money, and effort into promoting your product.

Did it work?

Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales.

So how do you define “success” for a promotion?

We’ll lay out the parameters, and help you establish a running tally of what’s working and what’s not. Get a clear picture of how to get the most out of your promotional efforts. Click Play!

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MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing Dec 07, 2020

Show notes

Who makes it in business?

More importantly, why?

Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses.

Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed.

From deciding what kind of business to run, to making the brave choices necessary to truly invest in yourself, Ramit and Omar discuss the realities of entrepreneurship — the highs, the lows, and everything in between.

Settle in, and listen to a conversation that’s informative, inspiring, and might just reframe the way you approach entrepreneurship. Click Play!

Earnable

I Will Teach You to Be Rich by Ramit Sethi

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MBA1672 How to Stop Being So Busy + Free Ride Friday Dec 04, 2020

Show notes

Constantly short on time? Don’t seem to have any for yourself?

That’s not “hustle.” That’s unhealthy.

Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going.

Work to live, not the other way around.

Remember, time isn’t money — it’s way more valuable. Learn how to save and protect your time, so you can enjoy entrepreneurship. Click Play!

EasyCourse

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MBA1671 How To Get Comfortable Being on Camera Dec 03, 2020

Show notes

These days, it’s harder and harder not to be seen.

Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from.

But not everyone’s naturally comfortable. So how do you get over the fear?

Today, we discuss what you can do to become comfortable, confident, and cool on camera. As a speaker and host of hundreds of webinars, our host Omar spends plenty of time in front of the camera — but he had to work to feel at home there. .

Hear what you can do to feel (and look) perfectly natural. Click Play!

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MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits? Dec 02, 2020

Show notes

They’re not profiting. Does that mean you shouldn’t?

It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side.

It might be nice, but is it good business?

Today, we discuss how helping nonprofits can help your company. By supporting organizations whose values jibe with yours, you can earn more than good karma. But you have to consider a few things first.

Find out what you can gain when you give. Click Play!

Similarweb

To submit your questions, visit 100mba.net/q.

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MBA1669 How To Get Testimonials That Sell Dec 01, 2020

Show notes

We all know testimonials work.

…but not just any old testimonials.

We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer.

Gathering quality testimonials, then, is one of the most important sales strategies you can use.

Today, we explain how to reach out and get the most impactful testimonials. From how and when to contact customers, to the specific questions you should pose, we’ll share the step-by-step process we use.

Get the best advertising possible: real success from your own customers. Click Play!

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MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership Nov 30, 2020

Show notes

How do some leaders do it?

You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck.

What factor do the best leaders in business have in common?

Today’s special guest, Johnny Merritt, has an idea.

He calls it “kinetic” leadership, and he’s seen his share of it as an attorney working with high-profile companies. Today, Johnny shares the key traits displayed by the most powerful leaders, with specific examples.

See how you can make your own leadership more “kinetic.” Click Play!

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MBA1667 Should You Move Up Market? + Free Ride Friday Nov 27, 2020

Show notes

Is it time to catch bigger fish?

Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though.

How can you decide if it’s right for your business?

More importantly, how do you pull it off?

Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers.

Click Play!

EasyCourse

CartHook Blog

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MBA1666 Lessons Learned from Sony’s Playstation 5 Launch Nov 26, 2020

Show notes

Gamer or not, pay attention to the Playstation 5.

The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.

And yes, even small businesses can learn from the pros.

Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this.

What lessons can you apply? One way to find out — Click Play!

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