Superlative

Latest Episodes:

SUPERLATIVE: “EXPENSIVE IS CHEAP, CHEAP IS EXPENSIVE” WITH PATRICK GETREIDE - THE OAK COLLECTION Jun 27, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Patrick Getreide, owner of The Oak Collection. The two are in London and sit down together for a casual conversation about their lives around watches, and the incredible Oak Collection. The Oak Collection is a collection of 168 different timepieces of Patricks’ that have been curated into a traveling exhibition, with a potential value of up to 400 million dollars. Ariel and Patrick talk about how his collection came to be over the years, and why vintage Patek Philippe seems to be at the top of his list consistently. They dive into the life of Patrick, and how his personal preferences came to be. Be sure to check out the companion aBlogtoWatch article below that Ariel authored in order to really jump into the story behind The Oak Collection.

To stay updated with Patrick and The Oak Collection:

- Instagram @The.Oak.Collection - https://www.instagram.com/the.oak.collection/

- ABTW Coverage - https://www.ablogtowatch.com/the-oak-collection-of-watches-what-is-it-who-owns-it-why-see-it/

- Website - https://www.oakcollection.watch/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: HAVING A JOB THAT IS YOUR HOBBY WITH TIM MOSSO - WATCHBOX Jun 20, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined again by his long time friend and Watch Specialist & Media Director for Watchbox, Tim Mosso. Starting the show our pair find themselves continuing a conversation about car ownership vs watch ownership, and talking about the luxury space in general being a place for adult play just like motorsports. They dive into how they feel getting to have a career in an industry that is not only a true passion for them, but is also a hobby they actually enjoy as well. The staffing decisions at major companies and how that can affect their overall mission. They give a bit of advice on who to maybe bring into your brand that will add value to it. They talk about auctions and their operations today that affect “market value”.

To stay updated with Tim and Watchbox:

- Instagram @Tim_mosso - https://www.instagram.com/tim_mosso/

- Website - https://timmosso.com/

- Website - https://www.thewatchbox.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: TALKING WATCH DESIGN WITH SYLVAIN BERNERON - CREATIVE DIRECTOR AT BREITLING Jun 13, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Creative Director at Breitling, Sylvain Berneron. To start the show our host Ariel asks Sylvain about some of the unknown complexities in watch design that people may not think of, and how many people may be responsible for the design of just one watch. Can a brand can truly make a smart watch and a traditional watch with both being produced at a certain high level of quality? They dive into the relationship between man and machine, and how the smart watch emergence into the watch industry mirrors innovation in other industries throughout our time. Ariel and Sylvain touch on many topics on the design of luxury watches as they discuss all of the details in watch design today on this weeks episode of Superlative.

If you enjoy the show please subscribe, rate, and review!

To stay updated with Sylvain and Breitling:

- Website - https://www.breitling.com/

- Instagram @Breitling - https://www.instagram.com/breitling/

- YouTube - https://www.youtube.com/breitling

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

SUPERLATIVE: NOT TRYING TO HIDE A LUXURY WATCH SECRET WITH JEAN ARNAULT - HEAD OF WATCHES AT LOUIS VUITTON Jun 06, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Head of Watches at Louis Vuitton, Jean Arnault. Ariel starts the show asking about the exclusivity and somewhat secrecy behind the brands luxury watches. Jean elaborates on how they are only distributed through their own LV stores, and how he believes they operate in a more artisan way with their smaller team. Our guest is asked about what his goals are for the brand going forward, and how awareness is at the forefront of that. They talk about the luxury smart watch market currently, and while Jean still defends mechanical watches he still believes that a true sports watch today is now a connected watch. Jean goes into what makes their connected watches different, and why creating it all in house is important for them. To round out the end of the episode Jean explains why creating a fun piece with incredible software that works is extremely valuable to the mission, and even though Ariel and Jean both seem to get annoyed with the constant notifications aspect of smart watches, they always seem to turn them off anyways and get to really enjoy the watch itself.

To stay updated with Jean and Luis Vuitton Watches:

- Website - https://www.louisvuitton.com/

- Instagram @Arnaultjean -https://www.instagram.com/arnaultjean/

- Instagram @Louisvuitton - https://www.instagram.com/louisvuitton/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: BRINGING WATCHMAKING BACK TO BRITISH SOIL WITH NICK ENGLISH CO-FOUNDER OF BREMONT WATCHES May 30, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Nick English, the Co-Founder of Bremont Watches. The pair dive into the culture of image and how personal representation matters in the luxury world, and how important it was for Bremont to be a British brand in addition to being a luxury brand. Ariel asks Nick about his drive behind making watches that have a purpose they are specifically designed for. They chat about why Bremont is focused on being so hands-on with the design and creation of their watches as opposed to outsourcing multiple stages of production, and how aiming to be carbon neutral is important to the brand as well. They talk about the competitive natures between Nick and his brother and Co-Founder Giles, and the different duties that they split between himself and his brother.

To stay updated with Nick and Bremont:

- Website - https://www.bremont.com/

- Instagram @Bremontwatches - https://www.instagram.com/bremontwatches/

- Instagram @Bremontnick - https://www.instagram.com/bremontnick/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: TO BE YOURSELF IN A WORLD OF RULES WITH NICO LEONARD VAN DER HORST OF PRIDE AND PINION WATCH RETAILER May 23, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Nico Leonard van der Horst from the Belfast Watch Retailer, “Pride and Pinion”. Ariel asks Nico about being a personality in the watch space today and how that has allowed him to be himself in the eye of the industry. Nico proposes the question “Who has decided the industry has to be as formal as it is today?” They talk about what it was like for him to move to Belfast from The Netherlands, what the watch culture was like there when he got there, and how it has evolved. Ariel asks him to dive into the store “Pride and Pinion” and to talk about developing this company in a city that did not have the biggest watch interest at the time. The evolution of his career as a watch retailer from inception to currently is discussed, and how important the specific curation of the inventory is at Pride and Pinion.

To stay updated with Nico and Pride and Pinion:

- Website - https://prideandpinion.com/

- YouTube @Paulwilmotcomm - https://www.youtube.com/channel/UCXPXfAAo-yV6Y-0PZecwBLw

- Instagram @Nicoleonardvanderhorst - https://www.instagram.com/nicoleonardvanderhorst/

- Instagram @Prideandpinion - https://www.instagram.com/prideandpinion/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: BEING A STORYTELLER FOR WATCH BRANDS WITH HAMPTON CARNEY -CEO AND OWNER OF PAUL WILMOT COMMUNICATIONS May 16, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by a long time friend of his in the industry, Hampton Carney, CEO and Owner of Paul Wilmot Communications. To start the show our pair today talk about what a PR Firm like Paul Wilmot Communications really does today, and the value that they bring to the table when dealing with major brands. Ariel asks how Hampton’s personal watch enthusiasm helps him do his job when a lot of PR Firms have no real interest in the space, and how that has made them stick out from the competition. The topic of dealing with a “PR Crisis” and so-called “Horror Stories” from the industry are chatted about between the two, and Hampton talks about a specific case that would be difficult to deal with if it were to happen today. Ariel drops a great theoretical question on what would a “Hamptons Watch Brand” look like if he were to make one today based on everything he has learned about marketing a luxury watch brand, and what other idea he may have as well?

To stay updated with Hampton and Paul Wilmot Communications:

- Website - http://www.paulwilmot.com/

- Instagram @Paulwilmotcomm - https://www.instagram.com/paulwilmotcomm/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: BEING A MAINSTREAM BRAND NAME TODAY WITH STEPHANE WASER - MANAGING DIRECTOR OF MAURICE LACROIX WATCHES May 09, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Stephane Waser, the Managing Director at Maurice Lacroix Watches. They start the show talking about the nostalgia of the brand for Ariel, Stephane reflects on Maurice Lacroix’s brand history, and what its like being a part of a brand that is a mainstream name. The two dive deep into industry subjects like market research, how you gauge current demand, and create a a new demand for a new product. Ariel asks Stephane about their decision to adjust their catalogue to include more accessible price points, their stance on using quartz movements, and regional preferences that he may see amongst different markets.

To stay updated with Stephane and Maurice Lacroix:

- Website - https://www.mauricelacroix.com/

- Instagram @Mauricelacroix - https://www.instagram.com/mauricelacroix/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

SUPERLATIVE: THE WATCH INDUSTRY AND JOURNALISM TODAY WITH STEVE LUNDIN - LIFESTYLE JOURNALIST AND WRITER May 02, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by lifestyle journalist Steve Lundin. The pair really dive into modern Watch Journalism during this episode. Touching on such things as how many watch covering journalists make a living doing so today, the integrity of the journalistic industry, and some of the different subject matters Steve has covered in his career. Ariel and Steve talk about the world of Podcasting meeting the Journalism world, the future of media on Web 3.0, and what that means for a lot of media brands going forward.

To stay updated with Steve:

- Coverage from him on ABTW - https://www.ablogtowatch.com/author/steve-lundin/

- Order his book online - https://www.amazon.com/Manipulator-Private-Life-Public-Relations/dp/0615964559

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

This week on Superlative our host Ariel Adams is joined by Steve Lundin, Lifestyle Journalist, brought to you by aBlogtoWatch.

SUPERLATIVE: AT THE HELM OF LONGINES WITH MATTHIAS BRESCHAN - CEO Apr 25, 2022

Show notes

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined live in person by Matthias Breschan, the CEO of Longines. They start the show talking about what Covid showed Matthias about the importance of the internet and the digital space in the watch industry, and how brick and mortar is still important today as well. Ariel and Matthias discuss what it was like for Matthias to step into the CEO role at Longines, the history behind the brand, and what we can expect from Longines going forward with him at the helm.

To stay updated with Matthias and Longines:

- Website - https://www.longines.com/

- Instagram @Longines - https://www.instagram.com/longines/

- Twitter @Longines - https://twitter.com/longines

- YouTube - https://www.youtube.com/user/longineswatches

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!