Stay Paid Podcast

Latest Episodes:

487 - Supercharge Your Lead Generation: 3 Ways to Unleash the Power of AI Aug 31, 2023

Show notes

Artificial intelligence has already changed what the future looks like—there isn't a single industry where it hasn't made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities. In this Silver Dollar episode, we share three ways agents are using AI to improve their entire lead generation process with the ultimate benefit being the ability to make more commission faster. Listen to discover how AI can pinpoint the homeowners in your market likely to move and maximize your limited resources, automate and streamline lead qualification to free up more hours in your day, and ease the pressure of consistently nurturing leads with faster and easier content marketing.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Special offer: Get a 50% discount from Catalyze AI at catalyzeai.com/remindermedia

· Free webinar: "An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market"

· Blog: "AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads"

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00 Introduction

0:50 The explosive popularity of AI

2:35 Use AI to enhance lead targeting

5:40 Catalyze AI: Identify property beneficiaries

8:28 Use AI for improved efficiency (chatbots)

10:24 Use AI to create better lead nurturing content

11:00 Select the best ChatGPT prompts

17:35 Action Item

486 - How to Forge a Legendary Brand Using the Potency of Stories Aug 28, 2023

Show notes

Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you'll hear him talk about branding a business, including the essential need to offer stories that connect with people's emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Website: impactlegacygroup.com

· YouTube: Life Insurance Academy

· Instagram: @rogershort

· Facebook: @rogershort

· LinkedIn: @rogershort

· Free e-book: "The Relationship Marketer's Guide to Branding"

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Want your own personalized magazine to stay top of mind? Visit: https://remindermedia.com/staypaidmagazine/

0:00 Introduction

1:02 Roger's backstory

1:53 Story #1: Climbing in Colorado

3:29 Life lessons you learn from doing hard things

5:37 The motivation to build Impact Legacy Group

9:57 Story #2: First exposure to life insurance

13:03 Building a brand | The start of the Life Insurance Academy podcast

16:25 Building a brand requires authenticity

18:37 Be authentic, provide good content, and people come to you

20:59 Top telephone sales tips

22:32 The power of storytelling

27:15 Advice for facing adversity

32:47 Action Item

485 - 6 Dynamic Strategies to Become a Communication Virtuoso Aug 24, 2023

Show notes

We've got six tips for how you can enhance your influence and deeply connect with an audience, whether it consists of one or one hundred. Put into practice, these tips will enhance your sales presentations, your day-to-day conversations, and even your personal relationships. When you tune in, you'll find out a never-fails question you can ask to ensure your audience got the message you wanted them to, the strategy that ensures your audience will empathize with you and your message, and how to build your confidence when addressing an audience regardless of the topic, time, place, or occasion.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00 Introduction

0:51 Communicate for wealth and influence

4:05 Tip #1: Be an amazing listener and observer

5:25 How to get feedback

7:09 Tip #2: Connect through emotion

8:54 Know yourself and your audience

10:38 Tip #3: Speak with conviction

12:08 Tip #4: Prepare to be confident

15:43 Tip #5: Keep it simple

17:26 Tell stories

0:00 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

6 Dynamic Strategies to Become a Communication Virtuoso

484 - 4 Ways to Make Relationships the Bedrock of Your Business Aug 21, 2023

Show notes

Stacy Allwein has been an agent for 20 years and, along with her team, has sold properties totaling more than $57M with the majority of her clients coming to her through referrals. When you listen to Stacy's interview, you'll hear her talk about four simple but highly powerful ways you can nurture relationships, build trust, and become unforgettable. Tune in to discover a nuanced way to introduce the topic of real estate into your pop-by conversations, the client appreciation event that can routinely attract 200+ people every year, a no-pressure approach to making warm calls that keeps you top of mind, and several unique activities to promote your brand and generate goodwill while meeting the needs of your community.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Website: allweinteam.com

· Email: stacy@allweinteam.com

· Instagram: @allweinrealtor

· Phone: 301-606-6716

· Webinar: "How I Got a 9,000% ROI & How You Can Too with Garrett Maroon"

· Free 12 Month Pop-By Printable Bundle. You can find more free resources, including e-books and lead magnet to attract clients, when you visit our Resource Library.

0:00 Introduction

0:57 Stacy's backstory

1:32 Relationships over other lead-gen tactics

3:16 Top relationship-nurturing activities

4:32 How to conduct client pop-bys

8:01 Making warm calls

10:48 Unique relationship-nurturing activity

11:55 Focus on relationship and the business will come

13:08 Hosting client events | Client event ideas

16:53 Working with family | Hiring agents

20:45 Geofarming strategy

25:39 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/

483 - 4 Easy Steps to Building a Client Database You'll Actually Use Aug 17, 2023

Show notes

If you don't have a client database, you're doing yourself a huge disservice. The value of your business is in your client list, and we're giving you everything you need to build one with speed and efficiency. (And if you're already working with some form of a list, we've got key tips for how you can make it better.) Watch and discover the essential information you need for each of your contacts and how to get what you may be missing, useful suggestions for the different ways you can segment your list to pull the most value from it, and the one thing that—if you don't do it—will render your database useless.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

To find a person's contact information, consult these sources:

· BeenVerified

· Whitepages

For more helpful information, check out these blogs:

· "How to Build an Effective Contact Database in Under 5 Minutes"

· "Get to Know Your Clients with the F.O.R.D. Method"

· "The Best Email Segmentation Strategies for Real Estate Agents"

Free database template

· Contact Database Template

Want Josh and Luke to help you with your marketing?

Visit: https://remindermedia.com/StayPaidMarketing/

0:00 Introduction

0:51 The value of a customer database

2:04 Build your customer database

3:46 Segment your customer database

7:39 Information to include in your customer database

9:18 Keep your customer database up to date

10:12 Act on the information in your customer database

12:47 Action Item

482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust Aug 14, 2023

Show notes

Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He's sharing specific SEO advice, the best platforms for distributing value and building trust, and his recommendations for topics that even a novice blogger or new real estate agent can knock out of the park. When you listen, you'll discover the valuable SEO strategy that catapulted Kyle's rankings on Google, a reliable source of popular blog topics that so many agents routinely fail to consider, and why videos, podcasts, and blogging provide continuous value that posting to social media simply cannot—and never will—deliver.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Email: kyle@thehandyteam.com

· Instagram: @realkylehandy

· YouTube: @kylehandy

· Blog and trainings: kylehandy.com

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/

0:00 Introduction

1:14 Kyle's backstory

2:51 Moving to eXp

5:01 Attract agents with content marketing/blogging

9:29 SEO tips and tools for ranking on Google

11:45 Advice for new bloggers

14:34 The evolution of Kyle's website [Golden Nuggets]

16:54 Kyle's business and life today

18:25 The superiority of content marketing for lead-gen

23:11 Ranking channels/platforms – email

26:05 Ranking channels/platforms – video, podcast, blogging

27: 13 Ranking channels/platforms – social media

31:55 Thoughts on ranking locally

33:59 Long-term consistency, stability, and credibility

36:52 Top content ideas for real estate agents

42:45 Action Item

481 - 3 Transformative Steps to Personal Success Aug 10, 2023

Show notes

In July, Luke was a keynote speaker at the Eight Percent Nation Conference founded by insurance industry guru Cody Askins. It was an amazing event, but when he reflected on everything it took to achieve his goal of being center stage at a major conference, he realized there were a few lessons he learned along the way: two that pushed him forward . . . and one that held him back. Listen to discover one of the most helpful tactics that will clarify your vision of success and keep you moving toward it, a reason for the reluctance so many of us feel when we need to promote ourselves in the pursuit of what we want, and the roles that opportunity and preparation play in getting you ready to seize what's within your grasp.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Cody Askins on YouTube @CodyAskins

· Website to earn more about the Eight Percent Nation

0:00 Introduction

0:54 Appearance at 8% Nation

2:43 Lesson 1: The power of visualization

4:22 Lesson 2: Limiting beliefs fueled by fear and ego

7:31 Appreciate the steppingstones; you learn from them

9:10 Lesson 3: Do the work to be prepared

11:19 Summary

13:00 Action Item

3 Transformative Steps to Personal Success

480 - How to Keep Talent without Big Money Aug 07, 2023

Show notes

In this week's interview, Jason Martin, who leads one of the country's top real estate teams per the Wall Street Journal, talks about how video has changed his lead generation strategy and the super unique tactic he uses to attract and retain only the best agents. But what stands out is his view on personal growth and the priority he gives it in his professional and personal life. His perspective, and how he puts what he believes into practice, has the potential to fix what he feels is wrong in real estate—and probably a lot of other industries as well. Tune in to find out the one factor that distinguishes top performers from all others in every industry, why some of the most successful leaders are able to achieve a delicate balance that most of us are afraid to try for, and the adverse consequences of choosing a road our lives will travel on before we decide upon a destination.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect on Instagram or Facebook @jason.d.martin.5

Set an appointment with Jason on Calendly: https://calendly.com/jasonmartin1on1/jason_martin

0:00 Introduction

2:04 Jason's backstory

5:11 Most effective lead-gen strategy

7:20 The key to lead gen is consistency

10:31 It's too easy to give yourself a free pass

12:11 The master of discipline – Michael Jordan, the master of discipline

15:07 Finding motivation in the setbacks

17:31 A leader's first great balancing act

19:16 A leader's second great balancing act

23:22 Attracting and keeping good agents

28:10 "What do you want out of life?"

34:26 Advice to agents who are struggling

38:19 Action Item

Want to find a way to generate a new consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

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Find Your People | Build Your Tribe | GROW Your Business

479 - How to Attract and Build a Tribe Aug 03, 2023

Show notes

Some of the most successful guests we've spoken to on Stay Paid agree that having a loyal group of social media followers is indispensable to growing a business. But having followers suggests that there is a leader, so the key question is how do you become a leader that others want to follow? In today's Silver Dollar episode, we talk about how to build a tribe that is invested in your success. When you listen, you'll discover the biggest mistake people make when trying to grow an audience on social media, the secret to standing apart and above the vast majority of businesses on these platforms, and the fundamental reason why people join and stick with a tribe.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Tribes: We Need You to Lead Us by Seth Godin

· Tribes: The Ultimate Guide to Create a Following for Your Business Using Social Media by Seth Godin

0:00 Introduction

0:54 What defines a tribe

2:29 Your vibe, your tribe, your niche

4:15 Tribe leaders need to be remarkable

6:52 Quality leaders provide value to their tribe

9:23 Be intentional about people allowed into your life

13:31 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

478 - Be a Business of Purpose and Profit (with Giveback Homes) Jul 31, 2023

Show notes

We're super excited to have Caroline Pinal, cofounder of Giveback Homes, talk about the amazing way this organization is offering real estate professionals a means to inspire social change and build trust among their prospects and clients. If you've been thinking about finding a way to stay better connected with your clients, have a desire to become more involved and visible in your community, want to support a charity but aren't sure how to pick a legitimate cause, or wonder whether prioritizing purpose over profit is really a sound way to build a successful business, then this is an episode you don't want to miss.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Website: givebackhomes.com

0:00 Introduction

2:25 Giveback Homes backstory

4:34 Balancing profit and charity

6:34 How Giveback Homes operates

7:53 Opportunity to involve your clients [Golden Nugget]

9:10 Benefit of incorporating philanthropy into a business

10:49 How to select a charity to support

12:10 The fear of taking the first step

14:49 The power of storytelling