Stay Paid Podcast

Latest Episodes:

What I Learned Sitting with a #1 Producer for Two Days Nov 09, 2023

Show notes

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he's struggling to move up among Realtors® in the state—and now we're pretty sure we know why. His pain point may very well be the same one that's keeping you from achieving your best too. When you listen, you'll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients' every demand and set expectations, and why you must be intentional about the details in your schedule.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Free e-book: The Ultimate Rookie Year Guide

· Free webinar: "Your 2024 Marketing Plan: A Path to $100K or More"

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:51 Discovery of a massive pain point

3:08 Lack of routine prevents efficiency & effectiveness

4:12 Be intentional about having a routine (example)

6:57 The power of setting expectations

8:07 Routines are good for your health

10:32 Routines encourage growth & discipline

14:35 Little things will make a difference

15:43 Action Item

What I Learned Sitting with a #1 Producer for Two Days

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

The Best Golden Nuggets of 2023 | Client Events Nov 06, 2023

Show notes

In our second review of our best-of-the-best episodes from 2023, we're sharing some of the very best advice we've heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Blog: "How Million-Dollar Agents Use Client Appreciation Events to Get Referrals"

· Free printable: Real Estate Referral Partner Worksheet

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:57 Best, hugely popular marketing tactic

1:37 Never pay for your client events (Luke Acree)

3:02 Get your clients involved; use a videographer (Shannon Gillette)

4:59 Mine your event for client reviews (Luke Acree)

7:14 Multiply your client touchpoints (Garrett Maroon)

8:37 Use events to produce referrals; script (Luke Acree)

12:14 Action Item

The Best Golden Nuggets of 2023 | Client Events

Holiday Marketing Magic: A Strategy for Being Top of Mind This Season Nov 02, 2023

Show notes

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that's going to actually help you build stronger connections—then it's got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You'll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it's delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Webinars

· "How I Got a 9,000% ROI & How You Can Too with Garrett Maroon"

· "Your 2024 Marketing Plan: A Path to $100K or More"

Blog

· "Get to Know Your Clients with the F.O.R.D. Method"

· "Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia"

FREE e-book

· You CAN Build a 100% Referral-Based Business

Special offer

· staypaidpodcast.com/magazine

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:51 A unique and cost-effective holiday client gift

2:22 Family gatherings are ripe with opportunities

4:17 Clean your client mailing list

5:19 A truly personalized touchpoint

6:13 Proof of magazine's referral-generating power

6:42 Digital touchpoints for the holidays

7:56 Leverage in your follow-up [script]

11:44 Additional uses for your magazine

12:27 An amazing ROI

13:57 You need a REASON to call

17:06 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Unmasking Imposter Syndrome: Confront Your Insecurity and Thrive Oct 30, 2023

Show notes

At some point, just about everyone suffers from a case of insecurity. In fact, one review suggests that up to 82% of people may experience feeling like they don't deserve their success and are going to be exposed as a fraud. It's called imposter syndrome, and in this episode, we talk about the symptoms, why it's so common, and strategies to overcome it. Join us to discover why people who feel like imposters are typically legitimately successful, the truth every professional can fall back on when they feel their confidence waning, and three solid strategies you can use to combat feelings of insecurity.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:51 Imposter syndrome defined

2:33 Experiences of imposter syndrome

3:03 Success can instigate imposter syndrome

4:05 Tom Brady | Humility can calm you

5:01 Symptoms of imposter syndrome

6:09 Luke confronts his vulnerability

7:09 You still know more than your clients

8:03 Practice is the antidote to insecurity

9:10 Tip 1: Challenge and share your negative thoughts

10:54 Tip 2: Focus on your strengths

11:43 Winners strive for more

14:17 Tip 3: Surround yourself with supportive people

14:43 Tip 4: Get a therapist/coach/mentor

19:30 Action Item

What is imposter syndrome and how can you combat it?

5 Cold-Email HACKS That Get Responses Oct 26, 2023

Show notes

You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren't opened or otherwise don't get you the desired response? In this Silver Dollar episode, we share the techniques we've tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Blogs

· "How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)"

· "The Best Email Segmentation Strategies for Real Estate Agents"

· "Exploring Email Marketing Analytics"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:51 An email list is your most important asset

2:14 Tip #1: Ask a question

4:22 Tip #2: Target your audience

5:49 Short vs. long emails

6:56 Tip #3: Always include a single CTA

8:16 Tip #4: Plain text vs. designed HTML

9:54 Tip #5: Follow up produces conversions

13:08 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

The Best Golden Nuggets of 2023 | Social Media Oct 23, 2023

Show notes

It's incredibly gratifying when a listener tells us they've gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we're sharing some of the best social media advice we've gotten from guests this year with the hope that you'll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what's popular now to make content creation super easy, and discover the inspired three-part video strategy that we're testing to keep viewers engaged longer.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

0:00 Introduction

0:51 How to get better results from social media

1:33 Find and post about what is trending (Tamara Thompson)

3:29 Be consistent (Marie Lee)

4:57 Don't create when you can document (Jeff Pfitzer)

6:35 Provide edutainment (Katelyn Rhoades)

9:03 Consume content and test what works (Eric Simon)

11:00 A new podcast is coming!

13:24 Action Item

The Best Golden Nuggets of 2023 | Social Media

Embracing Failure: The Key Catalyst for Personal Growth and Success Oct 19, 2023

Show notes

Failure is a tricky thing. No one likes it, but everyone does it. It's inevitable. And yet when most people fail, they tend to get down about it. Some are so negatively affected by failure that they stop trying and quit altogether. Still others don't try at all because they're afraid of that failure. But if we all fail at one point or another, then what makes successful people different from those just described? They've learned to fail well. Listen to this Silver Dollar episode to discover why failure is the antidote to the complacency success so often creates, two genuine benefits of failure that make a productive adulthood possible, and three ways to cope with the disappointment that mistakes can cause.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

QBQ! The Question Behind the Question: Practicing Personal Accountability in Business and in Life by John G. Miller

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00 Introduction

0:53 Failure is inevitable

1:15 Failure in our own company

4:26 Failure is a great teacher [example]

5:36 Failure fosters resilience

6:58 Failure encourages creativity

8:26 Failure promotes self-reflection

10:46 Failure gives you an opportunity to start over

12:46 4 tips for dealing with failure

16:46 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

500 - We Take on the Hot Ones Challenge & Answer Listeners' Questions Oct 16, 2023

Show notes

We're super excited about the format for this special 500th episode of Stay Paid. Borrowing from the popular Hot Ones show, we answer questions from our listeners and a few from our employees while eating hot wings. The hotter the wings get, the harder it is for us to keep our cool and make it through! But the struggle is worth it because we've some great questions that deserve equally great answers. Listen to find out the most overlooked marketing tactic that will radically elevate your brand, how we respond to a former guest who wants to know which strategy is really the best for building a brand, and our advice for winning over referral partners when you're new to the business and haven't yet built a reputation.

Plus, we've got a major announcement you won't want to miss. It's about a seismic shift that's going to bring even more value to our listeners. Visit www.remindermedia.com/episode500 for more details!

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith

· $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi

· Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:25 The Hot Ones challenge

2:52 Special thank you deal

4:16 Q1: To what do you attribute your success?

7:18 Q2: What's been your biggest disagreement?

10:03 Q3: Where do you see yourselves is five years?

13:47 Q4: Where is the best pizza?

17:05 Q5: What marketing tactic do Realtors® often overlook?

20:46 Q6: What would you say to agents who only want to do free marketing?

23:58 Q7: Cold-calling/door knocking vs. client events/magazines—what's your take?

28:21 Q8: What's your advice to graduates looking to start their careers in marketing?

32:35 Bonus Questions

36:12 Q9: What's the best way to attract referral partners when you're new to sales?

40:40 Q10: What is the one thing that, if it gets done, causes everything else to fall into place?

43:45 Announcing a new Stay Paid feed

48:01 Action Item

499 - How to Create a Marketing Plan in 6 Steps Oct 12, 2023

Show notes

In this Silver Dollar episode, we review the six steps to producing an effective, lead-generating marketing plan. We explain not only conversion rates and how many transactions you need to reach your income goal but also where you should be focusing your energy to produce leads. Listen to find out what a healthy rate of growth is for an expanding business, the supremely important metric on which your entire plan rests, and how to determine the most productive activities so that you know where to best invest your time, budget, and energy.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Free tool: Marketing Revenue Calculator

Free webinar recording: How to Make $100K Using Your ReminderMedia Marketing Platform

You can get more free resources, including additional tools, e-books, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:51 Get ready now for 2024

2:06 Step 1: Set income goal

3:08 Step 2: Identify lead sources

3:51 Step 3: Categorize and assign weights

5:01 Step 4: Calculate conversion rates

7:49 Step 5: Assign budget and activities

8:32 Step 6: Work the plan

12:34 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

498 - From Setback to Success: Our Vital Need for a Trusted Ally Oct 09, 2023

Show notes

We've interviewed many guests who've told us their inspiring stories of overcoming adversity. In nearly all these tales, there persists two common themes—the guest had a mentor who played a critical role in helping them come out the other side, and they were unwilling to give up. This week, Allie Saleh—business and financial consultant, sales expert, speaker, coach, and podcaster—shares his story. Not surprisingly, his saga about building his own company, the Invested American, also includes references to the mentors he's had in his life and his ability to persevere. Listen to hear about the single value proposition that allowed Allie to attract agents without recruiting, find out the hard truth about being accountable when your or your team's motivation wanes, and discover the most beneficial place to put your focus and the action you should when faced with a challenge.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Call Allie at 918-513-2797

· Website: theinvestedamerican.com

· Coaching and free e-book: alliesaleh.com

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:00 Allie's backstory

2:17 Reliance on confidence, mindset, relationships

5:04 Activities that (re)built his business

8:10 Qualities that attracted agents to the team

11:27 Balancing motivation with accountability