Stay Paid Podcast

Latest Episodes:

How to Thrive in a Shifting Market | 4 Top-Notch Strategies Jan 19, 2024

Show notes

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Growth Hacking

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:41 All markets experience shifts

2:57 #1: Lead with revenue

5:23 #2: Communicate, communicate, communicate

7:25 #3: Leverage technology and automation

9:35 #4: Focus on selling your value proposition

12:07 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

How to Thrive in a Shifting Market | 4 Top-Notch Strategies

How an Agent with No Experience Sold $75M in Three Years Jan 15, 2024

Show notes

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, who had no job, and who discovered she was pregnant the same day she took her license exam end up selling 28 homes as a solo agent in her first year?

Join us to find out how she used Facebook groups to build a network of followers and referral agents that produced most of her initial business, the dramatic effect that sharing her personal journey and goals had on her engagement with followers and her referral rate, what she recommends new agents do and that she wishes she had done when she first started as an agent, and how she's helping moms start careers as agents, supporting them in ways she never experienced.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Real estate coaching community for moms: MOMward: Real Estate Mastery

· Instagram: @taleyhunt

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:42 Taley's backstory

3:09 Network using local Facebook groups

4:58 How audience grew so fast

6:46 Share your journey – Golden Nugget

10:14 Combining referrals and social media

11:34 Using client events (examples)

13:40 Office management and team growth

14:50 Advice for success

17:55 Coaching moms in real estate

20:50 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

7 Time-Saving Social Media Management Tips Jan 12, 2024

Show notes

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It's little wonder that many feel like they're fighting a battle between participating in social media and actually running their businesses.

We feel your pain, so we're offering seven tips to help you streamline and automate your social media management. Join us to find out how users interact with Facebook and what that means for the content you post, the best and worst days and times to post and how you can determine when your audience is most active, and suggestions for tools to automate what you should and how to stay engaged when automation is not an option.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Visit staypaidpodcast.com/digital for a special discount and discover how easy social automation can be.

· FREE Social Media Bundle: Motivational Quotes – Use this package of social media graphics to up your game and encourage engagement! Download the .zip file to get started.

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

2:11 Tip #1: Identify the right tasks to automate

4:06 Tip #2: Plan content & select best days & times

5:56 Tip #3: Use social listening tools

6:44 Tip #4: Make use of chatbots

7:53 Tip #5: Automate your analytics

8:44 Tip #6: Know when to comment

10:03 Tip #7: Choose the proper tools

13:03 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Instagram's 2024 Need-to-Know Tactics for More Engagement Jan 08, 2024

Show notes

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They're the same strategies she's used to amass 61K followers.) Join us to find out the most prevalent mistake content writers make that kills any chance of attracting a steady audience of followers (and it's so easy to fix!), the type of content that is increasingly popular, the one thing you must include in every post, a brilliant way to use ChatGPT (complete with prompts) to produce exactly the content you want, and the three top Instagram tactics that will focus your content and put you on the path to exponential growth and engagement.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Instagram: @coffeecontracts

· Website: coffeecontracts.com Use promo code "Stay Paid" for $15 off

· FREE e-book: How to Win at Instagram

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

2:10 Guest introduction

2:36 Haley's backstory | Origin of C&C

7:39 Speak very specifically to your ideal client

12:30 Adding value to personal content

16:14 Consistency over aesthetics

17:50 Strategic ChatGPT prompts for content creation

20:46 Top 3 'Gram tips for 2024

23:00 When to use Reels, Stories, and Carousels

24:29 The return of pictures vs. videos

26:52 Member benefits of Coffee & Contracts

29:15 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

4 Inspired Ways to Keep Your New Year's Resolutions Jan 05, 2024

Show notes

New Year's resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to do. Join us to discover four ways that will absolutely ensure you remain accountable for your progress, the powerful reason you should visually track your progress, and why it's vitally important to reward small wins. And if you are going to quit, listen to learn when the best time is to move on.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· FREE e-book: "The Relationship Marketer's Guide to Branding"

· Blog: 5 Most Powerful SMART Goals for Real Estate Agents in 2023

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:58 Make sticking to goals a priority

2:29 Tip 1: Get an accountability partner

5:17 Tip 2: Visually track your progress

6:37 Tip 3: Be proactive and prepare

9:42 Tip 4: Reward your progress

12:26 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

How to Actually Stick to Your Resolutions This Year

Our Best Real Estate Interview of 2023 Jan 01, 2024

Show notes

To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we're reposting an interview that blew us and our listeners out of the water. If you've heard our conversation with Garrett Maroon before, you know his is an interview worth listening to again for his strategy to garner referrals. Be sure to listen again to implement some of what you may have missed the first time. If you're new to Stay Paid, we can't think of a better episode to showcase the value our guests routinely deliver to our listeners that supports our mission to help you close more deals and retain more business. So listen to Garrett's interview to find out how he closed 50 deals with a database of only 40 people, his straightforward, repeatable system for staying in front of those he serves, and why simply showing up for people in small ways makes such a powerful, lasting impact. Happy New Year!

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Connect with Garrett

· Website: Business By Relationships

· Email: garrett@businessbyrelationships.com

· Text: 804-878-2200

Free e-books

· Getting Started with Relationship Marketing

· You CAN Build a 100% Referral-Based Business

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

2:49 Garrett's backstory

6:49 How 40 people knew 10,000 people

9:54 Systematic relationship building

12:45 Popular client events

14:51 The $2 pop-by

15:53 The easy pop-by script

17:21 The importance of consistent frequency

18:16 Human connection and referrals [Golden Nugget]

22:47 Action Item

The Best Real Estate Interview of 2023

5 Awesome Ways to Get More Referrals in 2024 Dec 28, 2023

Show notes

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We're sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we're certain that there is at least one idea among them that you haven't thought to use before. Join us to discover a little used but highly effective way to get referrals from even your busiest clients, hear a simple script that makes asking clients for referrals a natural part of any conversation, and find out how Google makes it super easy for you to add reviews to your business page.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Free e-book: "You CAN Build a 100% Referral-Based Business"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:57 Clients as voluntary marketers

1:36 Why we don't ask for referrals

2:05 #1 Make it easy to give referrals

2:50 Favoring quantity over quality

4:08 Quick referral script

6:12 #2 Offer an incentive

7:12 #3 Build personal relationships

10:00 #4 Leverage social proof

12:10 #5 Make asking a routine

13:12 How to assess your success

13:57 Bonus tip: When to ask

16:08 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

5 Awesome Ways to Get More Referrals in 2024

An Amazing Strategy to Build Your Email List | It's a MUST DO Dec 25, 2023

Show notes

Lindsey Jo is a wildly successful DC-area real estate agent, Broke Agent Media (BAM) contributor, social media savant, and a strong advocate for women in real estate. In her interview, she talks with sincerity about her determination to make an impact and how that goal drives, among other things, the content she posts. Lindsey also describes the strategy she uses to convert social media followers into email subscribers, and why every real estate agent absolutely must do the same if they are to avoid every marketer's worst nightmare. Join us to find out how to use Manychat to connect with your followers when they are most ready to make a move, the best types and mixes of content that will entice followers to turn over their contact information, and why "facing her fears and doing it anyway" gave her a purpose that keeps her laser-focused on making an impact—and how that singular goal makes every aspect of running her business easier.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Instagram: @lindseyyy_jo

· To find out more about Realtor Prom and claim your ticket to this free event, visit instagram.com/p/C1AgUZRvkqS/

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:50 An email marketing list is imperative

3:10 Tactic for building an email list

3:47 Using Manychat to capture contact info

5:52 It's okay to give away your secrets

7:22 Strategies that drive conversions

10:04 The secret to Lindsey's social media success

12:33 Let the impact drive your content

15:50 The power of identifying your purpose and impact

20:40 Defining your priorities and success

25:43 Realtor Prom

28:37 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

10 Tips for Managing and Motivating High-Performing Teams Dec 21, 2023

Show notes

As a leader or business owner, you've undoubtedly been challenged to find, manage, and motivate talent for your team. There's no denying that there's a bit of luck involved in this process, but it also requires a great deal of skilled leadership. In this Silver Dollar episode, we reflect on our own experiences as well as the advice of experts to offer 10 things effective leaders must routinely do to ensure their people are ready, willing, and able to help their organizations grow and succeed. Join us to discover the principle condition of effective team performance on which all other tenets depend, the necessary prerequisites that encourage teams to be innovative, and the value of "stay interviews" in addition to more traditional exit interviews.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· The 21 Irrefutable Laws of Leadership by John C. Maxwell

· Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00 Introduction

2:08 The challenge of leading a team

2:36 Tip 1: Establish clear goals and expectations

3:54 Tip 2: Foster open and regular communication

5:18 Tip 3: Empower and trust your people

6:37 Tip 4: Recognize and appreciate achievement

7:42 Tip 5: Promote a positive environment

9:33 Tip 6: Encourage professional development

10:34 Tip 7: Provide opportunities for growth

11:57 Tip 8: Value work/life balance

13:11 Tip 9: Address conflict productively

14:00 Tip 10: Seek feedback and continuous improvement

16:02 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss) Dec 18, 2023

Show notes

Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he's sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow's recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow's purchase is evidence of its plan to become a brokerage.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Podcast: Real Estate Team OS

· Social media: search "Ethan Beute"

· Email: ethan@followupboss.com

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

2:08 Guest introduction

2:49 About Real Estate Team OS

5:51 Benefits of joining a team

9:03 Understanding the value of teams

10:42 Valuing what agents want – Golden Nugget