Stay Paid Podcast

Latest Episodes:

Post This & Do That: The Key to More Likes, Leads, and Followers Feb 19, 2024

Show notes

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he's achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that too few users do), the five most compelling types of content that receive the greatest attention, and the best tactic for sparking popular content ideas.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Social Media Success 📕

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

2:20 Ed's business bio

2:50 Synopsis of Expose Yourself

4:00 Evergreen social media content

6:52 Give to get

8:31 The challenge of standing out

10:04 The power of engagement

13:31 5 most attractive content elements

18:45 Mimic viral videos

23:12 Thoughts on poor-performing videos

24:52 Ed's next steps

27:46 Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

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Blow Up your Social Media engagement in 2024 | The ONE TIP that changes Everything

Driving Motivation: Five Ways to Say "You Matter" at Work Feb 16, 2024

Show notes

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with others, even when we understand their perspectives, learn the many ways you can specifically connect with people who speak different love languages, and discover why it is important to first understand your own love language before seeking to understand others'.

💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business.

Connect | Resources

· The 5 Love Languages: The Secret to Love That Lasts by Gary Chapman

· Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00 Introduction

0:57 Love languages explained

2:38 Application to marketing

4:57 Affirmation

6:45 Acts of service

8:03 Quality time

10:09 Gifts

11:56 Physical touch

13:04 Be authentic and mindful

15:36 Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Marketing Pros React: Evaluating the 2024 Super Bowl Commercials! Feb 13, 2024

Show notes

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes these commercials stand out in the crowded Super Bowl ad space. In this video, we'll take you through each commercial, highlighting key elements such as storytelling techniques, brand messaging, audience targeting, and overall effectiveness.

As marketing pros, we'll offer our honest opinions on what worked well and what could have been improved, providing you with a behind-the-scenes look at the thought processes behind these multimillion-dollar campaigns. Whether you're a fellow marketer looking to gain inspiration for your next big project or simply a fan of creative advertising, this video is for you!

Get ready to dive deep into the world of Super Bowl commercials as we unravel the secrets behind the top 5 ads of 2024. We'd love to hear your thoughts on the top 5 Super Bowl commercials of 2024! Which ad was your favorite, and why? Do you agree or disagree with our analysis? Share your opinions in the comments below and let's keep the conversation going!

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Moving Your Real Estate Business to a New Town Feb 12, 2024

Show notes

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they've sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what's necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share.

💥 Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing.

Connect | Resources

FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:57 Chris's business bio

2:27 An intentional reboot

4:48 Serendipitous relationships

8:19 Breaking the ice | GOLDEN NUGGET

10:18 Controlling the controllables

12:39 300+ touchpoint system

16:10 Cost and value of system

19:37 Biggest mistakes agents make

20:06 Balancing business and leading people

21:26 Origin of Blu.Ink name

24:42 Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Heartfelt Hustle: 5 Valentine's Day Marketing Ideas Feb 09, 2024

Show notes

Unlike Thanksgiving and Christmas, clients typically don't anticipate hearing from their service providers on Valentine's Day—which is something you can use to your advantage. Anytime you reach out unexpectedly, you interrupt the pattern your clients have become accustomed to, and that makes you stand out from your competition. In this episode, we're sharing five ways to get noticed by showing your clients some love this Valentine's Day. Join us to hear captivating and fun suggestions for increasing client engagement on social media, a quick and easy way to create a Valentine's-themed blog for your website, and a clever way to promote your brand while also engaging your social media followers.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

· Visit our Resource Library and search "Valentine" to select and download FREE Valentine's Day printables you can give to clients and use to promote your business.

· 10 Valentine's Day Real Estate Marketing Ideas

While you're there, check out our other free resources, including e-books, more printables, and lead magnets to attract new leads.

0:00 Introduction

0:57 Marketing during holidays

1:57 #1: Social media campaigns and content ideas

5:28 #2: Send Valentine's Day cards

7:22 #3: Raffle a romantic gift

8:04 #4: Post a Valentine-themed blog

8:55 #5: Get involved in charitable events

10:52 Action Item

Heartfelt Hustle: 5 Valentine's Day Marketing Ideas

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

How Collaboration Fuels One Entrepreneur's Business Feb 05, 2024

Show notes

This week on Stay Paid, Krisztina Bell—Georgia real estate agent and proud owner of two staging companies—shares how working with a stager can help agents boost their clients' and help quickly sell a home for top dollar. She also explains how she collaborates with other local stagers and large companies like Sherwin-Williams to grow her referral network, build a robust reputation, enhance her credibility, and solidify the trust others have in her work. Join us to discover four timely lessons that contribute to a modern business owner's long-lasting success., the most important criterion to assess in another company before engaging in cross-promotion, and the value of collaborating with local competitors to provide education to your market.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

· Website: novacancy-atl.com

· Website: virtuallystagingproperties.com

· Connect with Krisztina on social media by searching: @krisztinabell

· FREE lead magnet: Exterior Home Projects That Increase Value

You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:04 Guest introduction

1:44 Kristina's backstory

3:41 Two keys to success

5:08 Golden Nugget: focus and consistency

6:58 Early collaboration projects

9:43 Choosing your collaborative partners

10:22 Covert "market analysis"

11:46 Collaboration with Sherman-Williams

15:41 Assisting agents with home staging

16:40 Collaboration with Benjamin Moore

17:49 Marketing home staging as a value add

19:44 "Working with" rather than "working for"

21:33 About virtual staging

23:41 Education to build relationships

27:16 Luke's advice for presentations

30:05 Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

How Collaboration Fuels One Entrepreneur's Business

The Do-or-Die Business Lesson of 2023 Feb 02, 2024

Show notes

We're a month into the new year, and we've taken stock of how ReminderMedia (the company behind Stay Paid) performed in 2023. The bottom line: we missed our revenue goals. But more importantly, we figured out why. In today's Silver Dollar episode, we're sharing the super valuable lesson we learned to stop you from making the same mistake that cost us millions of dollars in lost opportunity. Join us to find out the litmus test you must apply to your thinking before making any business decision, the indispensable business tool that will guide you toward wise choices and away from dangerous ones, and the single behavior that crushes any hope you have of achieving your goals and how to stop it.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

FREE printable resources you can use to stay focused on the goals that matter:

· Yearly Goal Planner: Includes planners for your day, week, and month

· KPI Tracking Sheet: A tool to help you track and measure your progress

You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:57 Look for patterns

2:24 Half-hearted commitment

3:22 The mistake we made

7:10 Be okay with saying no

8:21 Don't deviate from your vision

9:38 Don't settle for passive approval

12:01 Should you should angry

14:32 Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

The 2024-25 Real Estate Agent's Lawsuit Survival Guide Jan 29, 2024

Show notes

In this episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We discuss the current challenges facing the real estate industry and what agents can do to best prepare for the inevitable changes they will bring. Byron offers an optimistic perspective on the future, envisioning a positive transformation that could elevate the entire profession. Join us to find out what changes lie on the horizon that will redefine what it means to be a professional real estate agent, discover three strategies that agents need to use to master the turbulence created by the recent commission lawsuit and NAR scandals, and listen as Byron unveils the primary tactics that have made his agents the #1 transaction team in Connecticut.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

· Website: nowbam.com

· Learn about and subscribe to BAMx to strengthen your marketing, content, and business.

· Attend the BAM Pro Ball, a free virtual conference featuring an all-star lineup of presenters, on February 7, 2024.

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

2:01 Byron's business bio

3:03 The motivation to create BAM

5:49 Analyze the content you consume

8:42 The rise in professional standards

10:28 The cost of business is going to go up

12:05 Future of NAR

13:10 Agents need to be prepared to respond

17:10 Top lead-gen marketing strategies

19:29 Follow up benchmarks

20:35 Systematize the first 24 hours

22:57 Use of AI

24:04 The inside scoop on FUB sale

26:54 BAM Pro Bowl conference

27:39 Comments about Ricky Caruth

29:29 Authenticity is to be admired

31:09 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

8 Tips for Creating a Lead-Converting Case Study Jan 26, 2024

Show notes

If you're eager to revolutionize your lead-generation game, then get ready—we're unveiling the transformative power of case studies along with eight tips for how to maximize their persuasive appeal. Join us to discover examples of compelling stories that showcase your value and skills (making you the preferred choice among your competitors), the essential information to include that enhances your expertise and inspires leads to do business with you, and valuable suggestions for provoking emotions while incorporating facts and including visuals that keep your audience engaged from beginning to end.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

FREE e-book: The Relationship Marketer's Guide to Growth Hacking

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:57 The goal of a case study

1:29 The goal of a case study

1:53 Tip #1: Select a compelling story

2:27 Examples of stories

4:23 Tip #2: Set the stage

4:52 Tip #3: Highlight your expertise

5:57 Tip #4: Quantify your results

6:21 Tip #5: Capture the emotional impact

6:58 Tip #6: Include visual enhancements

9:06 Tip #7: Make it concise and engaging

10:15 Tip #8: Include a CTA

11:41 Bonus tips

12:58 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

8 Tips for Creating a Lead-Converting Case Study

Fixing What's Wrong with the Real Estate Industry Jan 22, 2024

Show notes

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public's generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she's improving her own agency's performance by putting her effort and energy into leveling up her agents' skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

· Connect with Deborah on Instagram or Facebook by searching clareorealestate

· FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:30 Deborah's business bio

3:22 Addressing issues plaguing real estate

4:47 Need for better training and education

6:38 Professionals train for success

9:19 Coaching for success | Daily routine

12:53 Advise: focus on lucrative marketing