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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Copyright: © 2019

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Do Founders Deserve Their Profit? Jul 29, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroeder navigate the complexities founders face regarding success and societal scrutiny. They delve into the common critiques founders encounter about their profits and perceived entitlement while emphasizing that success should be celebrated not vilified. The conversation provides a detailed look at the multiple layers of taxation startups endure and the misconceptions surrounding founder wealth. They also highlight the emotional toll and risk involved in building a startup, offering insights into the importance of supporting founders and normalizing success.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:00 Introduction to the Startup Therapy Podcast
    00:46 The Stigma of Founders' Success
    04:47 The Burden of Taxes on Founders
    13:55 The Lack of Support During Failure
    16:06 Reflecting on College Days and Financial Struggles
    16:25 The Reality of Startup Life
    17:25 Deserving Success and the Guilt Complex
    18:50 Comparing Founders to Other Professions
    21:36 The Value of Innovation and Hard Work
    25:36 Addressing Income Inequality and Fairness
    28:42 Encouraging Charitable Giving and Community Support
    30:12 Join the Startups.com Community


    The Utter STUPIDITY of "Risking it All" Jul 22, 2024
    Show notes

    In this episode we discuss the myth of the 'bet it all' startup mentality. They highlight the importance of downside risk planning and how successful risk management plays a crucial role in startup success

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:00 Introduction to Startup Therapy
    00:28 The Myth of Betting It All
    01:36 The Reality of Downside Protection
    06:18 Case Study: The Zirtual Acquisition
    11:24 The Importance of Backup Plans
    18:58 Conclusion and Final Thoughts


    Why Most Founders Don't Get Rich Jul 15, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, we discuss the common struggles of making money in the startup world. They explore the 'noble' but flawed narrative that founders shouldn't pay themselves, why aiming too big too soon can prevent profitability, and the cycle of raising funding that often leaves founders broke.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to Listen For
    00:00 Introduction to Startup Therapy

    00:23 The Broken Narrative of Not Getting Paid

    02:35 Self-Sabotage and Going Too Big

    04:08 The Funding Trap

    05:41 The Harsh Realities of Raising Money

    12:07 The Never-Ending Hunger of Startups

    14:36 Reinvesting in Growth

    15:06 The Reality of Increased Liabilities

    15:59 The Fear of Taking Money Off the Table

    17:00 The Importance of Paying Yourself

    18:14 Balancing Profit Sharing and Salaries

    19:07 The Misconception of Startup Growth

    21:13 The Dangers of Not Taking Money Off the Table

    26:09 Common Sense in Startup Land

    27:08 Conclusion: Get Paid Now



    Investors will be Obsolete, The End of Venture Capital Jul 08, 2024
    Show notes

    In this episode, we discuss the potential obsolescence of venture capital due to advancements in AI technology. We explore how reduced startup costs and increased efficiency might reshape the future of funding in the startup ecosystem.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to Listen For
    00:00 Image a World Without Investors
    02:16 The Rise of AI and Its Impact
    03:01 Cost Reduction in Startups
    06:05 The Future of Staffing and Marketing
    08:37 Automation in Back Office Operations
    13:04 The Changing Role of Investors
    24:21 The Reality of VC Advice
    27:57 The Future of Capital Needs
    31:22 AI's Impact on Investment
    34:40 Reimagining Investment Models
    40:20 The Democratization of Startups


    Why is a Founder so HARD to replace? Jul 01, 2024
    Show notes

    The Irreplaceable Founder. Ryan Rutan and Will Schroter discuss the irreplaceable role of founders in startups. They explore why removing a founder often leads to failure, the unique value and vision founders bring, and the difference between operational tasks and the founder's core contributions.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to Listen For
    00:00 Founder’s Role in a Startup
    01:16 Challenges of Replacing a Founder
    03:04 Founder’s Vision
    05:43 Founder’s Passion
    07:02 Founder’s Decisions
    09:17 The Unique Value of Founders
    20:06 Sales Process and Financials
    22:49 Management by Walking Around
    25:28 Risk Tolerance in Founders vs. Hired CEOs
    33:07 Challenges of Replacing a Founder
    37:54 Join the Startups.com Community


    We Can't Grow by Saying "No" Jun 24, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan (CMO at Startups.com) and Wil Schroter (CEO at Startups.com) discuss the importance of saying yes to growth opportunities that startups have not previously tried. They emphasize that startups thrive by committing to new challenges, even if the path isn't immediately clear, and how this willingness to stretch can affect interactions with customers, investors, and staff.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/


    This is WHY More Money Means MORE Problems Jun 17, 2024
    Show notes

    Why sometimes, less is more? Ryan Rutan and Will Schroeder discuss the misconception that reaching revenue milestones in startups will solve all problems. Explore how each milestone brings new challenges, why growing liabilities can be riskier than anticipated and the importance of balancing growth with stability.


    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/


    What to Listen For
    00:00 The Illusion of Milestones
    02:46 Scaling Challenges
    05:33 Weight of Responsibilities
    13:37 New Nodes of Problems
    16:21 The Reality of Scaling a Team
    20:05 The Myth of Effortless Wealth
    22:59 The Importance of Sustainable Growth
    26:20 The Pitfalls of Chasing High Valuations
    28:22 Setting Realistic Business Goals
    30:24 How to Enjoy Your Business


    Committees are Where Progress Goes to Die Jun 10, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, we discuss the inefficiencies and dangers of making decisions by committee. Why committees often fail and why founders should avoid relying on them for critical decisions. Tune in to learn why decisive, individual leadership is key to startup success.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to Listen For
    00:00 Intro
    01:34 The reality of committee decision-making
    07:06 The problem with collective accountability
    11:38 The downside of inclusive decision-making
    15:38 The myth of the best decision
    17:46 The importance of accountability
    23:04 The danger of removing consequences
    28:27 Leadership is about making the tough decisions


    Giving Up Equity? Press Pause First Jun 03, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, we talk about equity distribution in startups. Explore the psychological traps of seeking validation, the dangers of making hasty decisions when most vulnerable, and offer practical advice on how to navigate these challenges. Tune in to learn why patience and cautious decision-making are key to safeguarding the future value of your company.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to Listen For
    00:00 Intro

    01:00 The Vulnerability of Early-Stage Founders

    06:45 Evaluating Potential Co-Founders

    07:55 The Risk of Overpaying for Talent

    13:38 Milestones and Deliverables

    17:00 Vulnerability in Decision Making

    18:27 The True Cost of Equity

    24:09 The Fallacy of Immediate Gratification

    28:34 Why Wait and Evaluate


    Why Do 99% of Founders Suck at Asking for Help? May 27, 2024
    Show notes

    In this insightful episode of the Startup Therapy Podcast, Ryan Rutan and Wil Schroter discuss the importance of asking questions as a startup founder.Why founders often hesitate to seek advice, the untapped wealth of knowledge available?


    You will find tips on how to develop the muscle for asking the right questions — founders do not need to reinvent the wheel.


    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/


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