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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Copyright: © 2019

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    Latest Episodes:
    Who's Working for Who? Oct 28, 2024
    Show notes

    Ryan Rutan and Will Schroter explore the intricate and often misunderstood relationship between founders and their startups. They tackle the question of whether the founder works for the startup or vice versa, challenging common perceptions shaped by societal views and political discourse. The hosts discuss the unspoken 'contract' entrepreneurs form with themselves, the inevitable trade-offs of startup leadership, and the sacrifices founders make for their companies. They emphasize the emotional and financial tolls on founders, the discrepancies in founder-employee dynamics, and the need for startups to stay aligned with the founder's original mission. This episode stresses the importance of maintaining control and balancing personal goals with the demands of the startup ecosystem.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for
    00:35 The Founder vs. Startup Dilemma
    00:51 Political and Economic Perspectives
    01:40 The Reality of Founders' Lives
    03:00 The Initial Contract of Founders
    05:11 The Shift in Founders' Roles
    06:15 The Permanent Struggle of Founders
    07:43 Revisiting the Founders' Goals
    10:34 The Reality Check
    15:30 The Investor's Impact
    15:44 The New Boss: Investors and Liabilities
    16:49 The Pain of Payroll: Sacrificing Founder Salaries
    19:10 Credit Cards and Cash Flow: Desperate Measures
    21:20 The Founder’s Dilemma: Sacrifice and Equity
    23:42 The Reality of Startup Success: Rare and Elusive
    28:28 The Emotional Toll: Identity and Relationships
    31:49 Conclusion: Building a Startup That Works for You


    Let's Get Back to Our WHY Oct 21, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter explore the vital importance of maintaining a startup's foundational 'why' – the core reason for its existence. They discuss the excitement and clarity that founders experience in the early stages, the operational challenges that can cause them to lose sight of their mission over time, and practical strategies for rekindling that original passion. Through personal anecdotes and examples of companies like Apple and Google, the hosts underscore how minor compromises can erode a company's core mission. They emphasize the need for founders to continuously revisit and reinforce their original motivations to ensure sustained passion and purpose. Listeners will gain insights on recognizing when they've deviated from their vision, the benefits of realigning with the 'why', and actionable steps to recenter their focus, all while maintaining clarity and engagement within their teams.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for
    00:29 The Importance of 'Why' in Startups
    03:17 Losing Sight of the 'Why'
    05:24 Diagnosing the Loss of 'Why'
    09:21 The Impact of Compromises
    15:56 Tiny Compromises Lead to Major Changes
    18:48 The Slippery Slope of Compromises
    19:50 Losing Sight of the 'Why'
    20:50 Rediscovering the Purpose
    22:12 The Importance of Remembering the 'Why'
    24:30 Practical Steps to Reconnect with the 'Why'
    30:55 Identifying and Correcting Misalignments
    35:36 The Constant Battle to Maintain the 'Why'


    How We Secretly Lose Control of Our Startups Oct 07, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan and Will discuss the complex dynamics of maintaining control in a startup. They explore the misconception that not having investors means maintaining control and highlight the various ways founders inadvertently lose control—from customers, co-founders to their own staff. They delve into the idea that control is a currency spent for growth and emphasize the importance of understanding and strategically managing the areas founders are willing or unwilling to cede control over. They reveal how seemingly routine decisions can lead to significant shifts in control, urging startup founders to be proactive in understanding and negotiating these exchanges.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan


    Should Kids Follow in our Founder Footsteps? Sep 16, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan and Will explore the complexities of encouraging their children to become entrepreneurs. With nearly 300 episodes discussing the founder's journey, they delve into whether they'd want their kids to follow the same path. They recount personal experiences, weigh the pros and cons, and discuss the importance of allowing their children to make their own decisions. The episode emphasizes providing the tools and support to foster independent choices rather than directing them towards entrepreneurship.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for
    00:00 Introduction: The Founder’s Dilemma
    00:55 A Proud Yet Conflicted Parent
    02:27 The Value of Experience
    05:03 Balancing Passion and Practicality
    08:10 Nurture vs. Nature in Entrepreneurship
    09:59 The Role of Education and Constraints
    16:21 The Reality of Entrepreneurship
    18:56 Reflecting on Founders' Struggles
    19:39 Balancing Optimism and Realism in Entrepreneurship
    19:59 The Timeless Nature of Startup Challenges
    21:31 Empathy and the Reality of Startup Therapy
    23:10 The Impact of Parental Influence on Career Choices
    25:23 Encouraging Authenticity in Children's Career Paths
    30:12 Empowering Kids to Make Their Own Decisions
    35:07 Final Thoughts on Raising Future Founders


    The Evolution of Entry Level Workers Sep 10, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Will Schroter discuss the evolving landscape of entry-level hiring for startups. They dive into why U.S. college graduates have fallen to the fourth pick for entry-level positions, overtaken by AI, global talent, and experienced young professionals who leverage new tools and platforms to gain relevant skills. They explore the benefits of each hiring option, debunk common misconceptions about global talent, and outline how these changes empower startups to make smarter, more economical hiring decisions. The discussion offers valuable insights for startup founders navigating the challenges of building efficient teams under tight budgets.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for
    00:00 Introduction: The Changing Landscape of Entry-Level Talent
    01:26 The Rise of AI in Startups
    03:48 Global Talent: A New Frontier
    07:30 Young and Hungry: The New Entry-Level
    10:19 Challenges and Opportunities for College Grads
    15:57 Resource Allocation in Startups
    24:06 Stop Guessing and Get the Answers
    24:16 The Global Talent Pool Advantage
    25:15 Quality Concerns and Misconceptions
    27:21 Parallel Validation in Startups
    32:51 The Rise of Young and Hungry Talent
    35:51 Evolving Job Market Expectations
    39:50 The Changing Landscape of Hiring
    45:20 Conclusion: Embrace the New Opportunities


    Assume Everyone Will Leave in Year One Sep 02, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan and Will discuss the challenges of managing early-stage startup teams, particularly the high likelihood of turnover and the risks of handing out equity prematurely. They talk about the emotional toll of losing key team members and offer practical advice on creating vesting schedules and setting realistic expectations to safeguard against these common pitfalls. The conversation also touches on the dynamics of initial hires, the importance of flexibility, and the need to balance passion with practical considerations in team building.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for
    00:00 Introduction to Startup Challenges
    00:09 The Reality of Early Startup Teams
    01:25 Startup Weekend Insights
    02:38 The First Love Analogy
    03:44 The Commitment Dilemma
    04:24 Life Happens: Unplanned Disruptions
    12:02 The Fragility of Equity-Based Compensation
    13:45 Long-Term Team Dynamics
    15:32 Understanding the Nature of Turnover
    17:44 The Emotional Impact of Employee Departure
    18:52 The Reality of Passion and Commitment
    27:20 Equity Distribution and Vesting Schedules
    31:50 Preparing for Inevitable Change


    Was Mortgaging My Life Worth it? Aug 26, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Will Schroter delve into the sacrifices that come with building startup companies. They explore the dangerous ambiguity of not having specific goals and timelines, using personal anecdotes to illustrate the costly trade-offs. Will reflects on his milestone birthday and the realization that 'later' never seems to arrive, sparking a discussion about the true worth of deferred happiness and success. The conversation underscores the importance of quantifying goals and ensuring that sacrifices made today lead to genuinely rewarding outcomes. They emphasize that the journey must be carefully balanced with immediate gratification to avoid a future riddled with regret. Through vivid storytelling, they highlight the crucial lessons for founders on how to navigate the complex landscape of ambition, sacrifice, and personal fulfillment.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for

    00:21 The Danger of Vague Goals

    00:57 Personal Reflections on Sacrifice

    02:16 Quantifying Sacrifices and Rewards

    04:03 The Reality of Sacrifice

    05:27 Anecdotes of Sacrifice

    15:08 The Moment of Truth

    18:04 The Grand Experiment in Beverly Hills

    18:36 The Struggles of Finding a Home in LA

    19:07 Realizing the Cost of Living in Bel Air

    20:34 Questioning the Move: A Moment of Clarity

    23:10 The Decision to Return to Columbus

    23:21 Reflecting on Sacrifices and Rewards

    25:42 The Founder's Paradox: Happiness vs. Sacrifice

    28:31 The Reality of Achieving Success

    35:27 Balancing Sacrifice and Returns


    What's my Startup Worth in an Acquisition? Aug 19, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan and Startups.com founder Will Schroter discuss the unrealistic expectations that many startup founders have when it comes to selling their business. They detail the common pitfalls and misconceptions about startup valuation, the differences between raising capital and selling, the realities of private equity, and the dangers of deferred compensation. With insights from their own experiences of buying and selling companies, Ryan and Will provide a candid look at how to navigate the tricky world of startup acquisitions and set more realistic expectations for exit strategies.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for
    00:00 Introduction to Startup Acquisitions

    00:16 Realistic Expectations in Business Sales

    01:09 Understanding the Acquisition Process

    01:37 Our Acquisition Experience

    02:29 Challenges in Closing Deals

    04:31 The Importance of Direct Communication

    07:08 The White Knight Fallacy

    13:07 Investor Expectations vs. Reality

    20:35 The Figma Acquisition: A Case Study

    21:12 Understanding Market Leadership and Valuation

    21:44 The Reality of Acquisition Multiples

    24:53 The Spectrum of Potential Buyers

    26:07 Private Equity: The Predatory Buyer

    28:32 The Harsh Truths of Selling a Startup

    32:53 Cash vs. Deferred Compensation

    39:15 Managing Expectations in Startup Exits



    Is my AMBITION my ENEMY? Aug 12, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter discuss the often overlooked costs of ambition in the startup world. They explore how ambition, while necessary for building innovative companies, can become a debilitating force, leading to severe health issues, strained relationships, and emotional burnout. Using personal anecdotes and analogies, they emphasize the importance of recognizing the tipping point where ambition becomes more detrimental than beneficial, and advocate for a balanced approach to sustain long-term personal and professional health.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for
    00:00 Introduction to Ambition in the Startup World
    00:30 The Double-Edged Sword of Ambition
    01:27 The Escalating Costs of Ambition
    02:18 Ambition's Impact on Founders' Lives
    05:22 Personal Stories of Ambition and Sacrifice
    12:52 The Cultural Reward of Sacrifice
    16:16 Understanding Technical Debt and Burnout
    16:58 The Hidden Costs of Ambition
    17:06 Financial Struggles and Early Warning Signs
    18:20 Impact on Relationships
    20:40 Mental Well-being and Isolation
    23:55 The Ultimate Price: Physical Health
    27:12 A Rational Perspective on Work-Life Balance
    28:46 Final Thoughts and Advice


    Are Startups in a "Silent Recession"? Aug 05, 2024
    Show notes

    In this episode we discuss the current state of the startup ecosystem, which they describe as a 'silent recession.' Despite economic indicators suggesting otherwise, many startup founders are struggling with reduced capital flow and stagnating customer acquisition. The episode delves into the effects of the economic downturn on startups, the impact of investor behavior, and the historical context leading up to the current situation. Ryan and Will emphasize the importance of resetting expectations, adopting a survival mindset, and making tough decisions to ensure longevity in this challenging environment. While this period is difficult, there is always light at the end of the tunnel for those who can weather the storm.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to Listen For
    00:08 The Silent Recession in Startup Land
    00:38 The Reality of Founders' Struggles
    02:25 Economic Indicators vs. Founders' Experiences
    04:39 The COVID-19 Economic Magic Trick
    06:03 The Shift in Startup Funding Dynamics
    11:15 The Onset of Economic Challenges
    12:20 The Impact on Startup Operations
    16:14 VCs Halt Investments
    16:50 Impact on Startups
    17:35 IPO Implosions
    18:20 VCs' Strategic Pause
    19:56 The Domino Effect
    22:56 Navigating the Downturn
    27:39 Survival Strategies
    31:37 Looking Ahead
    33:07 Join the Startups.com Community


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