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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    You Only Have to Be Right Once Feb 24, 2025
    Show notes

    In this episode of the Startup Therapy podcast, Ryan and Will chat about how startup success isn’t always a straight path. They use Mark Cuban’s story as a prime example, showing why sticking it out for the long run is so important—because success can happen at any time in a founder’s career. They also talk about how those early small wins can build up to something bigger and why setting strict timelines for success doesn’t really make sense. At the end of the day, one big right moment in a 50-year career can be a total game-changer.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:07 The Reality of Founders' Success

    02:00 Mark Cuban's Journey to Billionaire Status

    06:35 The Importance of Small Wins

    10:15 Financial Stability and Early Success

    15:57 The Value of Consistent Small Wins

    18:02 Success Doesn't Have a Timeline

    18:12 When Does Success Happen?

    18:20 Examples of Late Bloomers

    18:45 The Myth of Early Success

    19:59 The Impact of Timing

    20:44 The Internet Era and Young Wealth

    21:40 Outliers and Unrealistic Expectations

    25:13 Consequences of Chasing Quick Success

    27:28 The Value of Longevity in Business

    30:02 Unexpected Success Stories

    31:46 Staying in the Game

    32:36 Join the Startups.com Community


    What Would I do Differently Feb 03, 2025
    Show notes

    In this episode of The Startup Therapy, Ryan Rutan and Will Schroter explore the 'what if' scenarios that often preoccupy founders. Will shares personal milestones, showing how taking bigger risks shaped his journey. They discuss the hidden costs of success, the pitfalls of romanticizing alternative outcomes, and the importance of realistic risk assessment. The key takeaway? Embrace risk to avoid the regret of missed opportunities.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:

    00:07 – Reflecting on milestones and 'what ifs'
    00:44 – The risks and rewards of entrepreneurship
    04:00 – A hilarious temp job experience
    07:34 – The reality of alternate paths
    09:02 – The danger of romanticizing 'what ifs'
    13:48 – The cost of success
    15:29 – Building a realistic mental model
    16:18 – Stop guessing and get real answers
    16:26 – The cost of staying in a job you hate
    17:30 – Should you stay or leave?
    18:10 – The true cost of success
    19:12 – The hindsight trap: romanticizing outcomes
    21:56 – Learning from failure and modeling risk
    22:55 – Zirtual acquisition: a case study in risk
    28:47 – Surviving failure and moving forward
    31:35 – Avoiding regret and embracing risk


    When Can I Afford to GAMBLE? Jan 27, 2025
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter dive into an interesting perspective: taking risks in entrepreneurship is actually a luxury, not the norm. They break down what it really costs to take risks, how to figure out your "minimum viable risk pool," and why having a financial cushion is key to surviving setbacks.

    They share personal stories from their experience at Startups.com, emphasizing the importance of cutting personal and business expenses to stretch your runway and make smarter decisions. This episode is all about helping entrepreneurs understand the financial milestones they need to hit to keep their businesses afloat—and how time plays a big role in navigating risks.

    This episode is packed with advice for anyone trying to manage the tricky balance of risk and reward in entrepreneurship. Tune in to learn how to take smarter risks and build a solid foundation for your business!

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:15 Why Taking Risks Is a Luxury

    02:08 Balancing Personal and Business Costs

    03:44 Lessons from Startups.com

    05:55 Why You Need a Risk Buffer

    10:25 Figuring Out the Minimum Viable Risk Pool

    16:51 Financial Discipline and Budgeting

    19:09 The Freedom Fund Explained

    26:51 How to Survive Financial Challenges


    Can Founders Find Contentment? Jan 21, 2025
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroeter delve into the anxiety surrounding contentment in the startup ecosystem. They question the conventional wisdom that equates contentment with stagnation and probes whether startup founders should aim for contentment as a goal. Through personal anecdotes and industry examples, they explore the influence of perpetual ambition and societal expectations on entrepreneurs. They also discuss the differences between being content and being complacent and reflect on the continuous urge to chase new problems and challenges, even when previous goals have been achieved.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:44 Questioning the Need for a Business Coach
    02:05 The Dilemma of Contentment vs. Ambition
    04:02 Reflecting on Milestones and Contentment
    07:35 The Nature of the Startup World
    15:23 Anxiety as a Driving Force
    20:51 The Anxiety of High Achievers
    22:11 The Pressure of Success: Avicii and Pharrell
    23:59 Imposter Syndrome Among Overachievers
    26:21 The Elusive Goal of Contentment
    29:08 Balancing Ambition and Contentment
    33:29 The Trap of Endless Ambition
    40:44 Finding True Satisfaction


    Why do Investors FIRE Founders? Jan 13, 2025
    Show notes

    Ryan Rutan and Will Schroeter discuss the complexities and challenges faced by startup founders, particularly the frequent occurrence of founders being replaced by investors. The conversation delves into the motivations behind such investor decisions, the difficulties in replicating a founder's passion and vision, and the common pitfalls and consequences of these transitions. The hosts share personal anecdotes and provide insights on how to prevent these situations, handle them professionally if they arise, and maintain valuable stakeholder relationships. This episode is a must-listen for any startup founder navigating the turbulent waters of investor relations and company growth.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:

    00:25 The Downfall of Bench and Ian Crosby's Story
    01:54 Investor Motivations and Founder Replacements
    03:33 Understanding Investor Expectations
    05:40 The Slow Burn of Founder Dismissal
    08:23 The Impact of Replacing Founders
    13:49 Personal Stories of Founder Replacement
    16:47 The Challenges of Replacing Founders
    19:26 Augmenting the Team vs. Replacing the Founder
    22:01 Why Investors Push Founders Out
    24:00 Navigating Earn-Out Periods in Acquisitions
    24:26 The Challenge of Replacing Founders
    26:43 Timing the Transition: Leadership vs. Management
    29:08 The Mercenary CEO: Pros and Cons
    35:31 Investor Expectations and Founder Realities
    42:19 Handling Founder Exits Professionally


    The Burden of Unrealistic Expectations Dec 02, 2024
    Show notes

    In this episode Ryan and Will delve into the intense pressures faced by founders from investors, peers, and the startup community. They discuss how these external expectations often drive founders to pursue goals misaligned with their personal beliefs and values. The conversation explores how unchecked expectations can lead to burnout and misguided efforts. They share insights on the importance of auditing and resetting personal and business expectations to ensure they align with one's true goals and values. The hosts also highlight the dangers of comparing oneself to other founders or industry giants, and emphasize the significance of building a business that meets personal fulfillment rather than external benchmarks.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for:
    00:32 The Source of Pressure and Expectations
    03:32 Investor Expectations and Their Impact
    04:05 Personal Story: Missing Investor Expectations
    05:44 The Reality of Investor Expectations
    10:15 Comparing Yourself to Other Founders
    17:45 The Peer Comparison Trap
    18:06 Personal Journey: From Poverty to Success
    20:01 The Futility of Social Media Comparisons
    23:07 Tying Success to Self-Worth
    28:20 The Illusion of Goals and Success
    31:53 Reevaluating Startup Expectations
    36:43 Conclusion: Building What Matters to You


    How do I Stay Positive In Tough Times? Nov 25, 2024
    Show notes

    Ryan and Will discuss the omnipresent challenges that come with running a startup. They delve into the perpetual 'shit storm' that founders face and share practical advice on how to keep moving forward even when everything feels like it's falling apart. Key points include regaining perspective, converting anxiety into actionable tasks, breaking down large goals into manageable micro-goals, and finding healthy obsessions to channel stress. They emphasize the importance of maintaining a positive outlook, not just for personal sanity but for the wellbeing of the entire team, and share personal anecdotes and strategies that have helped them through their toughest times.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for:
    00:07 The Perpetual Shit Storm of Startups
    01:01 Practical Advice for Founders in Crisis
    02:10 Regaining Perspective During Tough Times
    05:08 Personal Stories of Overcoming Challenges
    15:29 The Importance of Taking Action
    20:41 Managing Anxiety with Side Tasks
    21:58 The Power of Micro Goals
    23:37 Breaking Down Big Tasks
    26:29 The Importance of Focus
    32:07 Finding Healthy Obsessions
    41:08 Building Momentum with Small Wins
    43:14 Join the Startups.com Community


    Are Investors Trying to Push Us a Cliff? Nov 18, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan and Will delve into the often misunderstood motivations of venture capitalists. They discuss why investors push startups to grow rapidly, the pressures VCs face to deliver returns within a specific timeframe, and the fundamental differences between the stakes for founders and investors. The episode uncovers the reasons behind the 'push you off a cliff' approach, the impact of the 2 and 20 model on VC behavior, and the importance of understanding these dynamics to better navigate the startup journey.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for:
    00:11 Understanding Investor Motivations
    01:12 The VC Time Crunch
    03:57 Profit vs. Growth: A VC Perspective
    13:25 The Reality of VC Salaries
    16:29 Founders vs. Investors: Different Stakes
    19:00 Conclusion: Aligning Goals with Investors


    What Previously Funded Founders Do Differently Nov 11, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan and Will discuss the daunting realities of raising capital for startups. By sharing insights and experiences from both first-time and repeat founders, they delve into the recurring theme of regret found amongst entrepreneurs who've gone through the funding process. Topics include the hidden costs of raising money, the pitfalls of losing focus, and the challenges of working with investors. The hosts offer practical advice on when to raise funds, how to mitigate the risks of distraction, and the importance of being selective and strategic about bringing investors on board. Whether you're gearing up for your first round of fundraising or re-evaluating your approach, this episode provides valuable lessons to help navigate the complex landscape of startup financing.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for:
    00:14 The Reality of Raising Funds
    00:38 Founders' Regrets and Reflections
    02:15 The Perils of Not Getting Paid
    04:22 Understanding Founder Compensation
    11:04 Strategies for Better Compensation
    13:24 Challenges with Profitable Companies
    15:02 The Pressure to Grow or Bust
    15:16 The Dilemma of Raising Too Early
    15:47 The Vulnerability of Early Stages
    16:22 The Importance of Timing in Fundraising
    16:56 The Pitfalls of Early Funding
    17:28 The Distraction of Fundraising
    20:34 The Impact of Investor Expectations
    28:23 The Challenge of Having a New Boss
    31:50 Key Takeaways and Final Thoughts


    Are Startups Easier for Experienced Founders? Nov 04, 2024
    Show notes

    In this episode of the Startup Therapy Podcast, Ryan and Will debunk the myth that each startup venture becomes progressively easier with experience. They explore the truths and fallacies surrounding repeat entrepreneurship, sharing personal anecdotes and insights from their extensive history of building and acquiring startups. Discussing expectation management, the double-edged sword of experience, and the harsh realities of repeating past mistakes, Ryan and Will emphasize that while experience offers certain advantages, it does not guarantee success in new ventures. They also highlight the emotional resilience required to endure the cyclical nature of startup challenges and the ever-present difficulties of achieving product-market fit and successful marketing, regardless of prior victories.

    Sign up for the Startups Newsletter
    https://www.startups.com/newsletter

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/st...
    Website
    https://www.startups.com/begin
    LinkedIn
    / startups-co

    Join our Network of Top Founders
    Wil Schroter
    / wilschroter
    Ryan Rutan
    / ryan-rutan

    What to listen for:
    00:15 Debunking the Myth of Easier Startups
    01:27 The Double-Edged Sword of Experience
    02:32 Drawing from Multiple Experience Buckets
    05:15 Expectation Management in Startups
    09:39 Avoiding Duplicate Mistakes
    13:01 Raising Capital: Lessons Learned
    15:16 The Value of Experience in Decision Making
    17:07 The Reality of Investor Promises
    17:17 Understanding People: A Founder's Key Skill
    18:38 Emotional Maturity in Leadership
    20:00 Challenges That Never Get Easier
    21:57 The Ever-Changing Landscape of Product Market Fit
    25:39 Marketing Struggles for Experienced Founders
    27:40 The Pain of Failure: It Never Gets Easier
    31:30 The Value of Experience and the Role of Luck
    32:38 Join the Startups.com Community


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