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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    If It Makes Money, It Makes Sense Feb 19, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it's crucial for entrepreneurs to prioritize generating income and share insights on how to overcome challenges in achieving financial sustainability.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:18 Difference between good and bad revenue
    • 01:34 Unexpected opportunities
    • 05:22 Prioritizing cash flow in the startup journey
    • 08:43 The importance of runway
    • 11:43 Focusing on startup survival
    • 13:31 Reality of startup timelines
    • 15:00 Why surviving matters more than speed
    • 17:03 Overcoming self-imposed barriers
    • 18:53 The value of paid product discovery
    • 22:00 Learning through services
    • 24:18 Building MVPs that truly deliver value
    • 26:10 How side gigs can propel your startup forward
    • 30:36 Sacrifice and success
    • 35:13 Willingness x Hard Work = Cash

    The Hidden Treasure of Failed Startups Feb 12, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan talks about the hidden treasure of failed startups. From redefining valuation to creative acquisition strategies, they share insights on salvaging value from adversity. Tune in as they uncover the secrets to success amidst startup wreckage.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:42 What happens when venture-funded companies falter
    • 06:11 Rethinking asset value
    • 07:19 Recognizing when to pivot or let go
    • 09:48 Business value vs. Venture value
    • 10:52 True motivations behind exits
    • 13:26 Disconnect between opex and value
    • 15:57 Realities of startup valuation
    • 18:59 Transforming nuisance assets into opportunity
    • 21:08 Ownership and acquisition
    • 22:27 Reclaiming startup assets
    • 25:44 Startup value reset
    • 29:56 Finding value in failed startups

    My Competitors Just Raised Funds - Am I Screwed? Feb 05, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan talks about what happens if your competitor got funded. Join as they discuss the common concern of competitors securing funds and share valuable perspectives on why this might not be a cause for panic. They highlight the importance of maintaining focus, strategic planning, and turning the situation into an opportunity for your startup's success.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:20 What happens when your competitor gets funded
    • 04:15 Is fundraising all glitz and glamor?
    • 06:08 The pitfalls after getting funded
    • 10:20 Crowdfunding: Hype vs. Reality
    • 12:49 When Iivestors become your customer
    • 14:56 You now need to raise more money
    • 18:08 When focus shifts from profit to preferences
    • 25:38 The hidden costs of funding
    • 30:04 How founders see beyond competitor funding
    • 32:11 How to stay focused

    Can Having Zero Experience Be a Huge Asset? Jan 29, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan explore whether lacking prior experience can be a game-changer for startup founders. Having zero experience means you're new to something, and surprisingly, that can be a good thing. It brings a fresh perspective and adaptability. But for startup founders, could a lack of experience help you succeed or fail?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:09 Is experience an asset?
    • 03:19 The bias of experience
    • 08:17 Balancing Experience and the Unknown
    • 11:45 Why not?
    • 12:50 Stop using someone else’s experience
    • 19:11 Other people’s path is not yours
    • 20:14 The best innovations are micro-innovations
    • 21:47 Be too dumb to fail
    • 26:09 Know what you know and don’t know
    • 30:02 Just knowing the basics

    What If I Build a Startup That Just Makes Money? Jan 22, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan talks about whether a founder should focus on building a startup that just makes money. Ever thought about ditching the whole fundraising craze and simply building a startup that puts money in your pocket? Join Wil and Ryan as they navigate the path less traveled, exploring the freedom and sustainability that comes with creating a startup designed to consistently generate profits. It's not just about surviving in the business jungle, it's about thriving on your terms.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:08 The end of the fundraising era
    • 04:14 Building success without venture funding
    • 07:09 Trading freedom for growth
    • 09:05 True value of incremental business growth
    • 10:14 How bootstrapped businesses create sustainable wealth
    • 14:54 Returning to the fundamental principles of business
    • 16:18 Always have a plan B
    • 19:22 Small wins add up
    • 23:32 Founders need to play defense
    • 25:58 Profits over hype

    How to Get Rockstar Startup Advisors Jan 15, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan discuss how you can get rockstar advisors for your startup. Discover the common mistakes people make when they are getting people to be their advisors and what are the best strategies for asking them to be your advisor. Don’t miss out and find out if your startup needs an advisor or do you just need an advice?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:53 What is NOT an advisor
    • 03:32 Advisors don’t want to spend a lot of time with you
    • 04:59 The common mistakes people do when recruiting advisors
    • 07:06 Don’t sell your soul for a moment in time
    • 08:01 Just be willing to ask
    • 11:41 Other people don’t know your “rockstars”
    • 14:25 Possible reasons why they are advising you
    • 17:46 How to ask someone to be your advisor?
    • 24:51 The limitations to an advisor’s knowledge
    • 29:31 Advisors beyond social validation
    • 32:58 Getting an advisor is a give and get
    • 39:31 What’s holding you back to ask?

    Job vs Startup - What Should I Do? Jan 08, 2024
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan discuss whether you should get a steady paycheck or start your own startup. Choosing between a regular job and starting your own business is a big decision many face. Working a steady job offers security and a predictable income, while launching a startup is all about taking risks and creating something from scratch. Join them as they unpack the realities behind these choices, providing insights that could reshape your career perspective.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:23 Should you get a job or start a business?
    • 03:43 Age matters
    • 13:15 Soul vs. Salary
    • 20:03 How much downside can you take?
    • 22:11 Realistic probabilities of success
    • 28:10 Three types of career choices
    • 33:45 Risk, goals, and financial realities

    Founders Need a Steady Hand in the Storm Dec 04, 2023
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan discuss the idea of managing chaos as a founder. Keeping a startup on track is like steering a ship through rough waters. Founders must stay calm and focused amid the chaos, juggling priorities and tackling problems as they arise. It's about staying cool under pressure, sorting out what matters most, and finding opportunities in the midst of the storm. Ultimately, a founder's ability to handle the daily whirlwind defines their success in the unpredictable world of entrepreneurship.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:56 How do you manage the chaos of being a founder?
    • 01:43 The first step to managing chaos is accepting chaos
    • 02:10 The problems will be endless
    • 05:06 Choose which problem to focus on
    • 10:46 Isolate the chaos into small, solvable problems
    • 13:53 The cost of lost focus in leadership
    • 15:25 Prioritization and avoiding myopic solutions
    • 21:11 Stack ranking of problems
    • 23:06 Balancing individual tasks with collective objectives
    • 25:12 Time as a problem-solving tool
    • 34:24 Create focus in chaos

    So You Think You Need a Co-Founder? Nov 20, 2023
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan discuss the idea of having a co-founder. A co-founder can offer numerous benefits for a business. It allows for shared responsibilities, diverse skill sets, and a support system during challenging times. However, finding the right co-founder whose values align with yours and who complements your strengths and weaknesses is crucial for a successful partnership. In this episode, let’s find out how you can choose the right co-founder for your startup and know if you really do need one.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders

    Check in with us on LinkedIn | Wil Schroter | Ryan Rutan

    What to Listen For

    • 00:00 Intro
    • 00:36 Is it a good idea to get a co-founder?
    • 02:48 Different categories to consider when picking a co-founder
    • 05:01 ‘Who’s willing to do this?’
    • 07:30 The criteria that founders set for choosing their co-founder
    • 09:29 When you DON’T need a co-founder
    • 10:32 It’s an expensive bet
    • 11:40 Try before you buy
    • 16:50 Everybody wants the upside, nobody wants the downside
    • 21:23 Find someone committed and willing to outwork you
    • 27:03 Are your co-founders valuable?
    • 29:27 Getting involved with someone in the long term is hard

    Can I Scale My Impact Without Scaling My Team? Nov 13, 2023
    Show notes

    In today's Startup Therapy Podcast, Wil and Ryan discuss the concept of scaling without adding or hiring more people. Making a significant impact doesn't always mean having a large team. You can achieve remarkable results with a compact and efficient group. Instead of expanding your team, you can focus on optimizing processes and leveraging innovative tools. Let's delve into the strategies that empower a small team to make a substantial difference, proving that size isn't the only measure of success.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:23 Small Team, Big Dreams
    • 08:03 Efficiency vs. Headcount
    • 12:03 Size Creates Dysfunction
    • 13:59 The Ripple Effects of Company Growth
    • 15:27 The Myth of the 70% Employee
    • 18:22 Scaling without Headcount
    • 20:58 Cutting Back Workload Instead of Adding People
    • 25:01 Building Impactful Products with Minimal Staff

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