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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Why Michael Stelzner Says Less Is Now More in Social Media Nov 09, 2018
    Show notes

    Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss building better social media practices based on meaningful data.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why 2018 has been a hard year for social media marketing
    • How to find more meaningful data
    • Why Facebook is not the place for successful video content
    • Why an "untrackable network effect" is so valuable
    • Why Messenger may be replacing email for subscriptions
    • Why interaction is what counts in social, but many businesses aren't doing it
    • Why you should have a "kill list" of things to stop doing
    • Where social may be heading

    Resources

    • Salesforce
    • ICUC
    • Social Media Examiner

    Visit SocialPros.com for more insights from your favorite social media marketers.


    4 Questions You Must Answer to Succeed on YouTube in 2019 Nov 02, 2018
    Show notes

    Owen Hemsath, better known as consultant and speaker Owen Video, joins the Social Pros Podcast to discuss all things video strategy and YouTube.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to create a successful YouTube ad campaign
    • Why you should have a separate video strategy for Facebook and YouTube
    • How to set up your live videos to be repurposed later
    • Why you need a multi-structured strategy for your YouTube channel
    • How to refresh your most successful content on YouTube

    Resources

    • Salesforce
    • TechSmith
    • Owen Video

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Holiday World Uses Social to Delight Roller Coaster Fans Oct 26, 2018
    Show notes

    Paula Werne, Director of Communications at Holiday World and Splashin' Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How Holiday World created a talk trigger with free sodas
    • How to use Facebook to give real time updates
    • How to find user generated content
    • How to manage year-round social for a seasonal product
    • Why any avenue for marketing can become a channel for customer service
    • Why responding to customers is a critical aspect of social

    Resources

    • Salesforce
    • TechSmith
    • Holiday World Podcast

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Your People Are the Secret to B2B Social Media Wins Oct 19, 2018
    Show notes

    Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why social data is just as valuable for B2B as it is for B2C
    • Where to start with B2B social listening
    • How influencer marketing works in B2B social
    • Why businesses should be empowering employees to be storytellers
    • How to build trust with customers

    Resources

    • Salesforce
    • Talk Triggers
    • The Zeno Group

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Social Media Best Practices Are Making You Worse, Not Better Oct 12, 2018
    Show notes

    Jay Acunzo, Founder of Unthinkable media, joins the Social Pros Podcast to discuss moving beyond best practices and his new book Break the Wheel.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why finding social media best practices shouldn't be the goal
    • How to interpret data to gain insight
    • How to start asking the right questions
    • How to set an aspirational anchor
    • Why constraints can help foster creativity

    Resources

    • ICUC
    • Salesforce
    • Break the Wheel

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Social Media and Word of Mouth Turn Customers Into Marketers Oct 05, 2018
    Show notes

    Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How offline word of mouth differs from online word of mouth
    • Why you need to give your customers a story to tell
    • Why a talk trigger is not "surprise and delight"
    • The four "R's" of a successful talk trigger
      • Remarkable
      • Relevant
      • Reasonable
      • Repeatable

    Resources

    • Salesforce
    • Talk Triggers
    • Six Step Guide For Creating a Talk Trigger

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How To Generate 70x ROAS With Your Social Ads Sep 28, 2018
    Show notes

    Michael Melaro, Sr. Director of Retail Performance, and Kate Wolcott Rizzo, Sr. Creative Manager, of The Wellsville Group, join the Social Pros Podcast to discuss maximizing the return on social ads.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to manage social for infrequently purchased products
    • How to incorporate social listening and user generated content
    • How to target content for different regions
    • How to use triggers to build new audiences
    • How to incorporate employees into your social strategy

    Resources

    • Salesforce
    • Talk Triggers
    • CoSchedule

    Visit SocialPros.com for more insights from your favorite social media marketers.


    A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin Sep 25, 2018
    Show notes

    In this bonus episode of the Social Pros Podcast, Jay Baer presents a special preview of the audiobook for Talk Triggers.

    Buy Talk Triggers here!


    Why You Can't Reverse Engineer Social Media Success Sep 21, 2018
    Show notes

    Srinivas Rao, Founder/Chief Creative Instigator at Unmistakable Creative, joins the Social Pros Podcast to discuss creativity and his new book An Audience of One: Reclaiming Creativity for Its Own Sake.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why you shouldn't care about metrics as much
    • Why you should create for yourself rather than creating what seems successful
    • Why you are the biggest factor in your success
    • Why comparison is toxic to success

    Resources

    • Unmistakable Creative
    • Salesforce
    • Talk Triggers
    • CoSchedule

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Live Streaming Is the Best Way to Connect With Heart Sep 14, 2018
    Show notes

    Chris Strub, CEO of I Am Here LLC, joins the Social Pros Podcast to discuss the connective power of live streaming.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why modern journalism could benefit from better storytelling on social
    • Why Facebook Live is the perfect medium for real time content from events
    • Why you should be narrowing the scope of your content
    • Why you should stop worrying about numbers and focus on being someone's favorite

    Resources

    • ICUC
    • Salesforce
    • Learnigstories.com
    • Social With Strub

    Visit SocialPros.com for more insights from your favorite social media marketers.


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