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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How the Biggest Maker of Office Supplies Sells Staplers With Social Jun 29, 2018
    Show notes

    Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to build loyalty for multiple brands under the same company
    • How to build a social presence as a historic brand
    • How to gauge "return on influence"
    • How social can augment other forms of direct marketing

    Resources

    • At A Glance (Use promo code SOCIALPROS)
    • Salesforce
    • ICUC

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Lids Uses Social to Amplify Sports Passion Jun 22, 2018
    Show notes

    Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to engage multiple local and very polarized audiences
    • How to balance event-based advertising with evergreen content
    • How to structure customer care between the social team and customer service
    • Why online sales may be shifting from Facebook to Instagram
    • How to integrate email with social campaigns

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • Brandwatch

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why LinkedIn Is Not Your Resume Jun 15, 2018
    Show notes

    Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How LinkedIn has changed and where it may be heading
    • Why video is currently so successful on LinkedIn
    • How to consider a global audience when deciding what time to post
    • How to reach out to new prospects through LinkedIn
    • Why you should move the conversation offline
    • How to maintain connections through LinkedIn
    • How to use LinkedIn to repurpose content

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • Brandwatch
    • LinkedIn Unlocked
    • Top Dog Social Media

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Will Influencer Marketing and Affiliate Marketing Join Forces? Jun 08, 2018
    Show notes

    Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • What makes a good affiliate
    • How affiliate networks work
    • The difference between affiliates and influencers
    • How to track the effectiveness of an affiliate program
    • Why some platforms are more or less effective
    • How to turn influencers into affiliates

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • Brandwatch
    • How Lenovo is Moving Beyond Last-Click Attribution

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Is Your Job Ready for the Future of Social Analytics? Jun 01, 2018
    Show notes

    Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why it is becoming more important to combine social data with other data sources
    • Why having a Twitter-centric approach to data listening can be misleading
    • How to expand your scope of data as a social media practitioner
    • How strategy and analytics roles are becoming more blended

    Resources

    • Brandwatch
    • Rev
    • The Complete Guide to Social Media for B2B from Salesforce

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Brandwatch Moves Social Listening From So What to Now What May 25, 2018
    Show notes

    Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why the data itself is not the most important part of social listening
    • Why there are still plenty of sources for social data even though some platforms are not open to providing data
    • How the increasing diversity of new media is affecting social listening
    • Why brand outrage has increased and how it is affecting the way businesses respond to customers

    Resources

    • Brandwatch
    • HYP3R
    • The Complete Guide to Social Media for B2B from Salesforce
    • Culture Shock: A Handbook for 21st Century Business

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Build Human Connections through Analytics May 18, 2018
    Show notes

    Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why it is often difficult for businesses to break down which advertising efforts are working
    • Why first/last click attributions are not effective measurements
    • How to use Funnelytics to optimize your funnel
    • What separates a good business from someone just selling a product
    • How to connect with your customers while providing business value

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • ICUC
    • Brandwatch
    • Funnelytics

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why the Best Social Media Ideas Sound Terrible at First May 11, 2018
    Show notes

    Sarah O'Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to turn employees into advocates by getting them involved in marketing campaigns
    • Why the era of Facebook may be ending and giving way to Linkedin for content
    • Why Twitter and Facebook are still the primary platforms for customer care
    • Why fewer but bigger pieces of content is better than more content

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • Techsmith
    • Brandwatch

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why the Relationship Between Branding and Social is More Critical Than Ever May 04, 2018
    Show notes

    Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why good branding will help you break through the noise
    • Why your branding is more than design
    • How to balance control over your brand vs how your audience defines it
    • Why social media may be shifting from storytelling to direct selling
    • Why branding should be bigger than just marketing

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • Techsmith
    • Brandwatch

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How the Houston Texans Engage Fans 365 Days per Year Apr 20, 2018
    Show notes

    Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to maximize limited opportunities to create year-round content
    • How to determine the best content for various social platforms
    • How to balance specializations with collaboration on a large team
    • How to determine if a response adds value to the conversation
    • How to interact with specific audiences through geofencing

    Resources

    • The Complete Guide to Social Media for B2B from Salesforce
    • Brandwatch
    • HYP3R

    Visit SocialPros.com for more insights from your favorite social media marketers.


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