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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Exactly What to Say in Social Media Apr 13, 2018
    Show notes

    Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to motivate people better
    • Why creating mental images for customers is so powerful
    • How to relate to a customer to open the opportunity to make a recommendation
    • How to create "just one more thing" moments
    • How to create opportunities with questions

    Resources

    • The Complete Guide to Social Media for B2B Marketers
    • Brandwatch
    • HYP3R
    • Exactly What to Say: The Magic Words for Influence and Impact
    • Exactly How to Sell: The Sales Guide for Non-Sales Professionals

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Harness the Power of Social so You Never Lose a Customer Apr 06, 2018
    Show notes

    Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why most businesses focus more on customer acquisition rather than retention
    • Why modern customers are seemingly less loyal than in the past
    • Why the human touch is so crucial
    • How to use social to improve customer retention

    Resources

    • The Complete Guide to Social Media for B2B Marketers
    • HYP3R
    • Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How To Create Social Content that Stops Thumbs Mar 30, 2018
    Show notes

    Dooley Tombras, EVP, The Tombras Group, joins the Social Pros Podcast to discuss raising the standard of creative content to increase sales.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.ly/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why the current marketing landscape is beneficial for an agency
    • Why engagement metrics are "soft metrics"
    • Why creative content translates into more sales
    • How to find the best social media community managers

    Resources

    • The Complete Guide to Social Media for B2B Marketers
    • HYP3R
    • The Tombras Group

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success Mar 23, 2018
    Show notes

    Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How to balance social marketing for a major annual event vs year round events
    • How to be intentional with social to encourage organic engagement
    • How to build an active community around your organization
    • How to augment staff and volunteers for large scale events
    • How to use social to gauge audience sentiment towards your organization

    Resources

    • Calgary Stampede Website, Twitter, Instagram, Facebook
    • The Complete Guide to Social Media for B2B Marketers
    • HYP3R

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Your Employees are Your Greatest Social Media Assets Mar 16, 2018
    Show notes

    Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why brand value is important for potential employees
    • How companies can use social to portray life inside the company to potential employees
    • Why B2C companies should have separate social channels for employer branding
    • How to encourage employees to tell stories
    • Why employer rating services like Glassdoor and Indeed are important

    Resources

    • Link Humans
    • Employee Advocacy: The Ultimate Handbook
    • Employer Brand Index
    • Employer Branding Podcast
    • Dynamic Signal and Hearsay Systems Advisor Social
    • Glassdoor and Indeed

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Agorapulse is Testing Social Marketing Experiments For You Mar 09, 2018
    Show notes

    Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why anecdotes do not equal data
    • Why effective ideas can become ineffective and vice versa over time in social
    • Why captioning is so important with video
    • How Instagram stories have become the place for authenticity

    Resources

    • Social Media Lab

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How To Make Social Videos Worth Watching Mar 02, 2018
    Show notes

    George B. Thomas, Hubspot and Inbound Trainer at IMPACT, joins the Social Pros Podcast to discuss how to make better, more intentional social videos.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why being good on camera can be a learned skill
    • How to balance production value with live video
    • How to develop a good presence on camera
    • Why social content doesn't always need to lead back to your business' website
    • Why captions are so important
    • What to do with Facebook live videos once you're no longer "live"

    Resources

    • Camtasia

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Turn Your Personal Brand Into a Business Feb 23, 2018
    Show notes

    Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • What it means to have a personal brand and build your business around it
    • Why a background in sales is an advantage but not a necessity
    • How your business can become someone's favorite
    • How to balance automation with personal, human interactions

    Resources

    • Youpreneur
    • Rise of the Youpreneur

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Authors and Podcasters Market Through Social Feb 16, 2018
    Show notes

    In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of authors, podcasters, and former co-hosts to discuss how they build businesses through social media and beyond.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Shama Hyder — Founder and CEO at Zen Media
    • Mark Schaefer — Executive Director at Schaefer Marketing Solutions LLC
    • Eric Boggs — CEO at RevBoss
    • Jeffrey Rohrs — Chief Marketing Officer at Yext
    • Jess Ostroff — Director of Calm at Don't Panic Management
    • Randy Frisch — Co-Founder, CMO, and President at Uberflip
    • Dan Gingass — Vice President, Strategic Group at Persado
    • Nick Cicero — Founder and CEO at Delmondo
    • Joey Coleman — Chief Experience Composer at Design Symphony

    Visit SocialPros.com for more insights from your favorite social media marketers.


    The Role of Social in B2B and B2C Feb 09, 2018
    Show notes

    In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social and where it might be heading in the coming year.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Mark Josephson — CEO at Bitly
    • Kriti Kapoor — Head of Social Customer Care at Microsoft
    • Tim Washer — Keynote Speaker/Event Emcee/PowerPoint Comedian at Ridiculous Media
    • Kelley O'Brien — Director of Interactive, Digital, Social at Krispy Kreme
    • Laurie Meacham — Manager Customer Commitment at JetBlue Airways
    • Brooks Thomas — Social Business Advisor at Southwest Airlines

    Visit SocialPros.com for more insights from your favorite social media marketers.


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