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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Track Social Media Better with Bitly and Link Management Nov 17, 2017
    Show notes

    Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business' bottom line.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How Bitly's approach to marketing helped them grow from a simple idea to a global enterprise
    • The importance of creating a unique and streamlined customer experience
    • How shorter links strengthen branding while saving time and money

    Resources

    • Salesforce Marketing Cloud
    • More Than Marketing: Exploring the Five Roles of the New Marketer
    • Experience This Podcast

    Visit SocialProsPodcast.com for more insights from your favorite content marketers.


    How Cleveland Indians Fire Up Their Fans with Social Nov 10, 2017
    Show notes

    Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why running a successful lean social team means being structured but flexible
    • How a spotlight on the business leads to opportunities for the social team to show off their skills
    • Why relying on paid social means there is a weakness in your strategy
    • How sharing fan content leads to peer buy-in for your content
    • Why being spread across multiple social channels means having a unique set of content for each platform

    Resources

    • Joel Hammond on Twitter: @joelhammond
    • Cleveland Indians on Twitter, Facebook, Instagram, Snapchat, YouTube, Tumblr, and Pinterest
    • Not voting for our players is a crime.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Use Social to Sell Out Your Event Before It's Released Nov 03, 2017
    Show notes

    Chris Marr, Founder and Director of the Content Marketing Academy, joins the Social Pros Podcast to share how he uses social to sell-out events well before they have even been launched.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why creating great social means starting with great content
    • How careful marketing to people outside the room leads to a successful event the following year
    • Why generating online buzz means keeping live, in-person events on the calendar
    • Why ensuring a full room of attendees means continual remarketing to people with tickets

    Resources

    • Chris Marr on Twitter: @chrismarr101
    • Content Marketing Academy
    • 365Days Event
    • How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results
    • Gary Vaynerchuk and The Currency of Attention

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Stories Is the Key to Company Instagram Success Today Oct 27, 2017
    Show notes

    Sue B. Zimmerman, Keynote Speaker and Founder of Sue B. Zimmerman Enterprise, joins the Social Pros Podcast to discuss how Instagram is rising above other social tools to become the next major engagement platform.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How using Instagram correctly leads to conversations that drive traffic and conversions
    • Why finding the right hashtag means ditching the crowd and referencing the niches of your conversation
    • How focusing on connecting emotionally through pictures leads to aesthetic consistency and niche hashtags
    • Why getting the most out of Instagram stories doesn't mean using all the time, all the hashtags, and all the tools every time

    Resources

    • Sue B. Zimmerman on Twitter, Instagram, Facebook, YouTube, LinkedIn, and Pinterest
    • The Instagram Expert
    • The Hashtag Handbook
    • ScreenFlow
    • Reflector

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Grow a Facebook Page From 6,000 to 175,000 Fans Oct 20, 2017
    Show notes

    Neil Tolbert, Director of Marketing and Communications at Mack Trucks, joins the Social Pros Podcast to share how to successfully drive organic growth through consideration, content, and consistency.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why building a strong and confident team means organizing it around their individual skillset and strengths
    • How consistency in content leads to booming organic social growth
    • Why vetting your social impacts means mapping touchpoints and finding customer consideration
    • How repeatedly proving the success of social to management leads to broader acceptance of its impact across the organization

    Resources

    • Neil Tolbert on Twitter: @NeilTolbert
    • Mack Trucks on Facebook, Instagram, YouTube, Twitter, LinkedIn, and Tumblr
    • Bulldog Magazine
    • Anthem
    • How to Combine Social and B2B Marketing Automation

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Finally Some Good News About Customer Experience Oct 13, 2017
    Show notes

    Joey Coleman, Chief Experience Composer for Design Symphony, joins the Social Pros Podcast to discuss his new Experience This! Show and why a positive customer experience is the ultimate game changer in a competitive market.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How a focus on sales and prospects has led to a decreased focus on customer retention and experience
    • Why improving the customer experience doesn't mean a huge dollar investment in fancy tools or expensive trainings.
    • How carefully integrated AI leads to happier customers and happier sales.
    • Why a successful customer experience means embedding CX-minded staff at every level of your organization

    Resources

    • Joey Coleman on Twitter: @thejoeycoleman
    • Experience This! Show
    • SpeakPipe
    • Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Why Cartoons Outperform Every Content Format Oct 06, 2017
    Show notes

    Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How time and repetition, not urgency or inspiration, leads to creativity
    • Why incorporating new marketing technology and social platforms doesn't mean just plugging it in to what you're already doing
    • How Shiny New Thing Syndrome leads to a crippling of the creative process and subsequent marketing strategy
    • Why the rise of technology means a whole new generation of a free audience
    • How to find the V1 marker of launching a new career

    Resources

    • Tom Fishburne on Twitter: @tomfishburne
    • Marketoonist on Facebook and Twitter
    • Your Ad Ignored Here
    • Social Network Adoption
    • 7 Deadly Sins of Innovation
    • xkcd
    • The DO Lectures
    • Marketing Week Live 2017 Guests Achieve Artistic Guinness World Records Title
    • Oreo's 'Daily Twist' Campaign Puts Cookie in Conversation

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Use Social Media to Launch a Tequila Brand Sep 29, 2017
    Show notes

    Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why starting from scratch means letting your friends and families be the advocates you don't have
    • How investment in sharing your brand's backstory leads to faster and deeper engagement with consumers
    • How a background in the arts leads to building a good foundation in business communication
    • Why successful guerrilla marketing means starting online before taking it to the streets

    Resources

    • Richard Pomes on Twitter: @RichardAPomes
    • Nick Hasselberg on Twitter: @NickHasselberg
    • Ghost Tequila on Facebook, Twitter, Instagram
    • Peaches and Herb
    • Summon The Spirit
    • Ghost Tour
    • Drizly
    • Steppenwolf Theatre Company

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Cisco Uses Comedy to Grab B2B Customer Attention Sep 22, 2017
    Show notes

    Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why cutting through the crowded marketing space means investing in well-produced comedic content
    • How retweets instead of metrics can lead to internal funding for hilarious products
    • Why producing good comedic content means preparing for and accepting negative comments in advance
    • How getting angry leads to a closer connection with your customers

    Resources

    • Tim Washer on Twitter: @timwasher
    • Cisco
    • Use Humor and Ridiculousness to Reach Your Audience
    • Mainframe: The Art of the Sale, Lesson One
    • The Network Effect
    • Shorts International
    • Marketoonist
    • Tim Washer on Last Week Tonight with John Oliver
    • Fast Innovation and the Slow Waiter

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Minter Dial Is Disrupting the Social Landscape Sep 15, 2017
    Show notes

    Minter Dial, Speaker, Author, and Founder of the Myndset Company, joins the Social Pros Podcast to discuss disruption, social media, and finding success in the sharing economy.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • How disruption leads to a new infusion of energy into your business
    • Why having a successful Chief Digital Officer means defining the role apart from the Chief Innovation Officer
    • How following the CLICK organizational principals leads to a flexible, innovative, and customer-centric business model
    • Why the rise of the sharing economy means less of a focus on acquiring permanent items and more of a focus on borrowed but meaningful things

    Resources

    • Minter Dial on Twitter: @mdial
    • Myndset on Twitter, Facebook, YouTube, and LinkedIn
    • Future Proof: Get Your Business Ready For The Next Disruption
    • Good to Great

    Visit SocialPros.com for more insights from your favorite social media marketers.


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