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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Why Pinterest Hates Faces and Instagram Loves Them Jun 30, 2017
    Show notes

    Alisa Meredith, Content Marketing Manager for Tailwind, joins the Social Pros Podcast to discuss the key differences between Pinterest and Instagram and how successful pins can generate leads for years to come.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (Jay Today TV: jaytoday.tv)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why making a strategy for Pinterest doesn't mean building the same social strategy for Facebook
    • How a perfect pin leads to years of traffic and referrals
    • Why success on Pinterest means a highly optimized page
    • How ego-driven, faceless pins lead to conversions

    Resources

    • Alisa Meredith on Twitter: @alisammeredith
    • Alisa Meredith Marketing on Pinterest, Facebook, Instagram, and LinkedIn
    • Tailwind
    • Scalable Social Media
    • How to Use Pinterest Promoted Pins to Increase Traffic, Leads, and Sales
    • Tailwind Tribes for Pinterest
    • @PinterestLens

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Buffer Does Social Media and Why Less Is More Jun 23, 2017
    Show notes

    Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (Jay Today TV: jaytoday.tv)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why using social media doesn't mean a focus on driving traffic anymore
    • How transparency of operations leads to content gold for social marketing
    • Why embracing the rise of social video means tossing that landscape option
    • How time spent on cultivating organic content leads to successful paid content in the long run
    • Why increasing engagement means posting less on social

    Resources

    • Brian Peters on Twitter: @Brian_G_Peters
    • Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog
    • The Science of Social Media Podcast
    • The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement
    • Square vs. Landscape Video – $1.5K Worth of Experiments: Here's How They Compare
    • Twitonomy
    • Seartwi

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Use Content to Build Your Online Influence Jun 13, 2017
    Show notes

    John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (Jay Today TV: jaytoday.tv)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why gaining trust means giving good information that improves lives
    • How consistent engagement leads to top-of-mind placement and being first in line
    • Why scaling influence means taking a moment to recognize others that have helped you
    • How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory

    Resources

    • John Hall on Twitter: @johnhall
    • Influence & Co.
    • Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
    • BOLO
    • Give and Take
    • Zapier Blog

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Facebook Took Over Your World and What Is Coming Next Jun 06, 2017
    Show notes

    Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (Jay Today TV: jaytoday.tv)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why being successful as a leader means seeing around corners and being in it for the long-haul
    • How what's best for the goose and gander leads to decreased organic reach for some businesses
    • Why winning marketing means meeting customers where they spend most of their time without scaring them away
    • How starting with the advertising end game leads to a losing product

    Resources

    • Michael Hoefflinger on Twitter: @mhoeffli
    • XSeed Capital
    • Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
    • Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Pros and Cons of a Degree in Internet Marketing May 30, 2017
    Show notes

    Temitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)
    • Convince & Convert (Jay Today TV: jaytoday.tv)
    • Yext (How to Win Digital and Real World Traffic With Local Reviews: http://offers.yext.com/reviews)

    In This Episode

    • How formal training in social media marketing leads to an expanded lens on the marketing industry
    • Why landing upper-echelon jobs in digital marketing means ditching Google as your trainer
    • Why tackling the diversity in marketing means more authentic representation at conferences
    • How the advancement of marketing technology will lead to a natural selection of marketing professionals
    • How the pressure of private, adaptable universities leads to a change in curriculum of traditional, public universities
    • Why moving your audience past content fatigue means investing in podcast storytelling

    Resources

    • Temitayo Osinubi on Twitter: @tembo8482
    • Digital Marketing Advisers
    • Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It!
    • Marketing Disenchanted Podcast
    • Mike King of iPullRank is my Stuart Scott
    • Lucky Orange
    • Drip
    • Behind The Numbers: an eMarketer Podcast

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Inside Tips to Harness the Untapped Awesome of LinkedIn Ads May 23, 2017
    Show notes

    AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

    How to Sell Millions Worth of Watches on YouTube May 16, 2017
    Show notes

    Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

    How AI Is Completely Changing Social Media Marketing May 09, 2017
    Show notes

    LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

    Building a T-Shirt Empire One Instagram at a Time May 02, 2017
    Show notes

    John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

    What You Need to Know to Head Global Social Media Apr 25, 2017
    Show notes

    Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads)
    • Emma (Your Brain on Email: 11 Designs People Can't Resist: bit.ly/emailbrain)

    Previous 1 40 41 42 43 44 62 Next

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