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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Turn Customer Complaints Into Winning Social Media Content Jan 18, 2019
    Show notes

    Lindsey Hancock, Owner of Brand Vixen, joins the Social Pros Podcast to discuss her time at Big Ass Fans and how she was able to turn customer complaints into positive support.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:48 - Why Big Ass Fans decided to change their name by listening to their customers
    • 07:39 - How to build fun and interesting content around a seemingly boring product
    • 12:51 - How Lindsey blends her personal and professional sides for a successful promotional presence
    • 14:52 - How to approach a new client relationship
    • 16:33 - How Big Ass Fans turns criticism into positive engagement
    • 25:32 - Why taking on freelance work can enhance creativity

    Resources

    • Get "The Complete Guide to Social Media for B2B Marketers" from Salesforce completely free here!
    • Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans.
    • Find out more about Lindsey and Brand Vixen here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Activate Employees With a Show-and-Tell Social Media Strategy Jan 11, 2019
    Show notes

    Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:04 - How APS uses Community Affairs Managers to engage with micro audiences on a regional level
    • 09:55 - How different teams can work together to effectively manage customer support
    • 12:05 - How APS enables employees to communicate with customers
    • 21:30 - How to balance employee and customer generated content for photo storytelling
    • 24:02 - Why a planned out editorial calendar should leave room for spontaneity

    Resources

    • Get The Complete Guide to Social Media for B2B Marketers for free here.
    • Find out more about SocialMedia.org here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Unlock Massive Social Ad Improvements With Artificial Intelligence Jan 04, 2019
    Show notes

    RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence when improving your social ad strategy.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 06:48 - How Pattern89 uses artificial intelligence for a more effective testing process
    • 10:43 - How Pattern89 uses data from all of its users while maintaining anonymity
    • 14:47 - How to keep up with customer preferences
    • 21:41 - When a tool like Pattern89 makes sense for your social strategy
    • 24:08 - Why artificial intelligence is not replacing human social marketing pros

    Resources

    • Get "The Complete Guide to Social Media for B2B Marketers" from Salesforce completely free here!
    • Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans.
    • Learn more about Pattern89 here.
    • Read "Mayflower" by Nathaniel Philbrick here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    10 Key Social Media Lessons From 51 Podcast Episodes Dec 28, 2018
    Show notes

    In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 07:51 - Ep #316: Sarah O'Grady "Why the Best Social Media Ideas Sound Terrible at First"
    • 10:17 - Ep #319: Chuck Hemann "Is Your Job Ready for the Future of Social Analytics?"
    • 12:33 - Ep #327: Jenn Herman "Why You Need 3 Different Instagram Strategies"
    • 14:19 - Ep #329: Carmen Collins "Why the Cisco Talent Brand Program in Social Is So Fabulous"
    • 17:28 - Ep #331: Brian Fanzo "How Brian Fanzo Combines Real-Time and Right-Time Social Media"
    • 21:22 - Ep #339: Jay Acunzo "Why Social Media Best Practices Are Making You Worse, Not Better"
    • 24:46 - Ep #342: Owen Hemsath "4 Questions You Must Answer to Succeed on YouTube in 2019"
    • 27:40 - Ep #343: Michael Stelzner "Why Michael Stelzner Says Less Is Now More in Social Media"
    • 32:03 - Ep #314: Eric Saninocencio "How the Houston Texans Engage Fans 365 Days Per Year"
    • 36:14 - Ep #313: Phil M. Jones "Exactly What to Say in Social Media"

    Resources

    • Get "The Complete Guide to Social Media for B2B Marketers" from Salesforce completely free here!
    • Sign up for Jay Baer and Daniel Lemin's Word of Mouth Masterclass here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Use Social to Convince You to Watch TV Through Your Headphones Dec 21, 2018
    Show notes

    Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 6:20 - How Tunity is creating engagement through customer stories
    • 11:15 - How Tunity functions as both a B2B and a B2C company
    • 11:59 - How to find success in social as a young company
    • 19:16 - How Tunity uses social to build customer awareness along with loyalty
    • 20:32 - How Tunity is engaging with college campuses to build customer awareness
    • 24:01 - How Tunity has sustained a B2C product by monetizing in B2B

    Resources

    • Salesforce
    • Rev.com
    • Tunity

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Make Your Social Soar With These Laws of Brand Storytelling Dec 14, 2018
    Show notes

    Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why storytelling has become more than just advertising
    • How influencer marketing has affected the way businesses tell stories
    • Why storytelling isn't just for B2C
    • Why your strategy shouldn't center around a single platform or channel
    • Why your reactive and proactive social channels should be consistent
    • How to balance your internal culture with the various cultures of your customers in storytelling
    • How to adapt successful practices without copying other brands

    Resources

    • The Laws of Brand Storytelling
    • Jessica's Website
    • Carmen Collins Social Pros Episode

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Use Authenticity to Become an Iconic Business Dec 07, 2018
    Show notes

    Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 03:18 - How to define an iconic business
    • 06:21 - How to measure your brand's distinctiveness
    • 09:05 - Why you should stop selling
    • 15:11 - How to use social to achieve distinction
    • 24:31 - How to encourage consumers to talk about your business through social

    Resources

    • Salesforce
    • ICUC
    • Distinction Institute

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Purple Became the Most Effective Advertiser on Facebook Nov 30, 2018
    Show notes

    Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:46 - Why it takes risk to find success
    • 07:02 - How to balance creative content with targeting to maximize effectiveness
    • 10:53 - How Purple leverages content to stay fresh on potential customer's minds
    • 15:07 - How Purple incorporates Pinterest into their social strategy
    • 22:53 - How to convert customers into evangelists

    Resources

    • Salesforce
    • TechSmith
    • Purple

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Create a Social Media Attention System Nov 23, 2018
    Show notes

    Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why keeping attention is so important in today's market
    • Why attention has to be systematic
    • How to choose the right social channels to capture and keep attention
    • How to systematically build real connections
    • Why paying attention is the best way to capture and hold it in return

    Resources

    • ICUC
    • Salesforce
    • Attention Pays

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Social Media Lessons from the Performance Marketing Revolution Nov 16, 2018
    Show notes

    Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • Why recruiting performance partners is a funnel just like sales
    • How performance marketing has changed in the last decade
    • Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience
    • Why Instagram has been so valuable for building a lifestyle following
    • Why you should commit to creating content consistently for future benefits
    • How to manage many performance partners successfully
    • How to develop a healthy employee culture

    Resources

    • ICUC
    • Salesforce
    • Performance Partnerships by Robert Glazer
    • Principles by Ray Dalio

    Visit SocialPros.com for more insights from your favorite social media marketers.


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