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    Business

    Social Pros Podcast

    Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.

    After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.

    🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.

    Advertise

    Copyright: © Copyright 2019 Jay Baer. All rights reserved.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Why Social Media Customer Service Is Changing and What You Need to Do Next Mar 29, 2019
    Show notes

    Nicole van Zanten, CRO of ICUC, joins the Social Pros Podcast to discuss the trend toward one-on-one interaction in social media customer service.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (bit.ly/jaysays)
    • Emma (myemma.com)

    In This Episode

    • 05:18 - How the arena for customer engagement has changed in the past three years.
    • 08:06 - Why more and more brands are strategizing around dark social.
    • 15:25 - How agency-run social media management works for brands in highly regulated industries.
    • 29:32 - The social media success metrics that matter most to brands right now.
    • 06:39 - How ICUC manages around-the-clock social media customer service for brands around the world.
    • 18:26 - A social media customer service victory that touched Nicole's heart.

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Stay connected with your email marketing subscribers using Emma.
    • Learn more about how ICUC manages social media customer service.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    The Role of Agencies in a World Where Paid Social Dominates Mar 22, 2019
    Show notes

    Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (bit.ly/jaysays)
    • Pattern 89 (pattern89.com/socialpros)

    In This Episode

    • 10:35 - What businesses should do less of when it comes to marketing.
    • 13:42 - What's ahead for influencer marketing.
    • 15:32 - Why the future of live video as a marketing tool is bright.
    • 17:53 - Predictions on whether or not businesses will still be running organic social media in three years.
    • 19:12 - How Eric bought his marketing agency for just two dollars.
    • 23:30 - How a "content sprouting" technique helps you stay competitive in a content-saturated environment.

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Transform your paid social with the results-driven AI platform Pattern89.
    • Hear more from Eric Siu and Neil Patel on the Marketing School Podcast.
    • Listen to Eric Siu's Growth Everywhere podcast here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How to Do Healthcare Social Media Right Mar 15, 2019
    Show notes

    James LaCorte, Social Media Manager at Blue Cross NC, joins the Social Pros Podcast to discuss the ins and outs of being healthcare social media manager and helping customers before they encounter problems.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 04:37 - How Blue Cross NC maintains an all encompassing social media strategy
    • 09:01 - How Blue Cross NC handles customer care on social through community managers
    • 11:56 - How to develop a successful and engaging employee ambassador program
    • 18:23 - How paid social works in a regulated industry
    • 23:17 - How having an institutional history beyond social can help a social media manager be more effective

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
    • If you live in North Carolina and want to learn more about Blue Cross NC, you can do so here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Comcast Interacts With Customers on Social Media 6 Million Times Each Year Mar 08, 2019
    Show notes

    Lisa Blackshear (Sr. Vice President of Communications, Digital Media at Comcast) joins the Social Pros Podcast to discuss managing a social care team that handles millions of interactions each year.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 06:29 - How Comcast scale up their social care team to over 400 agents
    • 10:26 - How customer expectations have evolved with social engagement
    • 16:09 - How the social care team at Comcast adapts to their customer's tone to interact on a more personal level
    • 21:49 - How to coordinate multiple touchpoints with customers from a customer care standpoint
    • 30:14 - How to utilize insights gained from customer interactions
    • 33:51 - How to coordinate between the social care team, communications/PR, and branding

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
    • Follow @ComcastCares on Twitter here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    What Seth Godin Thinks About the State of Social Media Mar 01, 2019
    Show notes

    Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the current state of social marketing and the importance of consistency over authenticity.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:42 - Why marketing still matters
    • 06:50 - Why marketing and advertising are not the same thing
    • 11:01 - Why social media success is about having a noteworthy product, not a noteworthy post
    • 16:41 - How clickbait earns distrust and ultimately loses customers
    • 20:46 - Why consistency is more valuable than authenticity
    • 28:06 - How to market to people's beliefs
    • 29:20 - Why want and customer experience are greater than need in first world marketing

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
    • Get Seth's new book This Is Marketing here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Can Social Media Succeed Without a Big Dose of Humanity? Feb 22, 2019
    Show notes

    Mark Schaefer, Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion, joins the Social Pros Podcast to discuss humanity in business and helping people belong.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:29 - Why the power of marketing has largely been put into the hands of consumers
    • 10:50 - Why social media is enforcing tribal behavior
    • 14:00 - Why culture equals marketing
    • 22:19 - How businesses can help people find a sense of belonging
    • 27:00 - How technology can both help and hinder businesses in being more human

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
    • Get Mark's new book Marketing Rebellion here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Introducing The Talk Triggers Show Feb 15, 2019
    Show notes

    Jay Baer, Founder of Convince & Convert and Co-Host of the Social Pros Podcast, gives a sneak peek at his all-new show Talk Triggers.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    Resources

    • Check out the Talk Triggers Show on YouTube here.
    • Get the book that inspired the show, titled Talk Triggers, here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    How Personal Tragedy Illuminated Business Empathy Feb 08, 2019
    Show notes

    Minter Dial, Author of Heartificial Empathy, joins the Social Pros Podcast to discuss his new book and the ways A.I. can help businesses interact with more empathy.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 08:23 - How empathy is an understanding that can lead to action
    • 10:40 - Why younger generations are becoming less empathic
    • 12:42 - Why companies should work to increase business empathy
    • 15:45 - Why good ethics require empathy
    • 16:47 - Why business empathy must start from within a company
    • 20:01 - How A.I. can help a business interact with greater empathy
    • 35:03 - How to find a balance between ego and empathy in business

    Resources

    • Get the new State of Marketing report for free from Salesforce here.
    • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
    • Chat with the revolutionary AI Mitsuku here.
    • By Minter Dial's book Heartificial Empathy here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    Non-Obvious 2019 Trends for Social Media and Beyond Feb 01, 2019
    Show notes

    Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:41 - Why "muddled masculinity" is one of the Non-Obvious trends for 2019
    • 08:52 - How "innovation envy" can lead businesses to make unnecessary changes for the sake of standing out
    • 10:51 - Why not all businesses can benefit from creating a spectacle
    • 17:17 - How to successfully market your small business on a small budget
    • 20:21 - How to "deliberately downgrade" your social media to become more effective in certain areas

    Resources

    • Get the new State of Marketing Report for free from Salesforce here.
    • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
    • Purchase the Non-Obvious 2019 edition here.
    • Purchase the Non-Obvious Guide to Small Business Marketing here.

    Visit SocialPros.com for more insights from your favorite social media marketers.


    What Makes Real People Care About Your Social Media Jan 25, 2019
    Show notes

    Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.

    Special thanks to our sponsors:

    • Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
    • Convince & Convert (Experience This! Show: experiencethisshow.com)
    • Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

    In This Episode

    • 05:50 - How SocialMedia.org went from being the "Blog Council" to being an all around community for social media professionals
    • 09:14 - Why a good social media community requires management
    • 16:19 - Why deep social media communities need face to face interaction
    • 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations
    • 21:39 - How the ethics of advertising has evolved with social media
    • 24:53 - Why social media and word of mouth are not the same thing
    • 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products

    Resources

    • Find out more about SocialMedia.org here.
    • Get the new State of Marketing Report from Salesforce here.
    • See the BreadBot from Wilkinson Baking Company here

    Visit SocialPros.com for more insights from your favorite social media marketers.


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