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    Business

    So, Here’s My Story…

    So, Here’s My Story… is the only business podcast that promises wildly useful lessons from the absurd, the poignant and the seemingly irrelevant. This project arose out of a burning hatred of bullet point blogs, canned solutions and highlight-reel business conversations that look nothing like the realities of leadership. Business is messy and unpredictable. Business has depth and nuance. Business is more than spreadsheets. Business is stories.

    Advertise

    Copyright: © Eliot Wagonheim & Jodi Hume

    • Apple Podcasts
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    Latest Episodes:
    Ep99: When Good Marketing Gets Gross May 14, 2019
    Show notes

    There’s a difference between taking a side door into an opportunity and gaming the system. Just what that difference is and why it matters is what we want to talk about in this episode.

    Why is that important for business?

    Some marketing can feel a little extra…gross. But working to get a seat at the table feels a lot different than gaming the system to create the illusion of a seat, or a title or a reward. It’s the difference between hustle and manipulation. And it’s a recipe for Imposter Syndrome.

    On the other hand, there is a point when a fierce commitment to integrity can keep you from doing the things you need to do to get you where you want to be.

    This is where it is important to embrace the side door and look for an opportunity to be judged on your own merits.

    Resources Mentioned

    Tim Ferriss, The 4-Hour Workweek https://fourhourworkweek.com/

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep98: How to Take (and ignore) Feedback May 07, 2019
    Show notes

    Feedback can be a tricky thing. If you listen to every opinion that you hear, it’s easy to get lost. But if you ignore valuable input simply because you don’t understand the perspective, you can easily get stuck in a rut. The art of eating the fish and spitting out the bones is a fine one, and it’s worth a discussion.

    Why is that important for business?

    If you’ve ever led a workshop where feedback forms are handed out to participants, you know very well the frustration of hearing diametrically opposing feedback on the exact same topic. Or it may be obvious that the participants simply cannot perceive their lack of understanding on a topic. (See the Dunning-Kruger Effect https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect).

    Feedback always says way more about person giving it than it does about you. This isn’t to say that you should ignore it, but simply that you cannot gobble down every bite as inarguable truth. Input is simply a piece of a puzzle; sometimes a statistically insignificant piece.

    So why even ask for feedback? What’s important about it?

    Participant perspective can reveal a larger truth, even if only one person says it. If someone doesn’t understand instructions, for instance, that requires a closer look. But how do you distinguish between opinion and feedback worth considering?

    It’s hard to articulate exactly what makes valuable feedback different from the kind that creates a problem where one needn’t exist. You might consider read input like horoscopes – their value is when they either validate something you had a hunch about or reveal something that feels like a blind spot. The blur in the middle is often better ignored unless it achieves critical mass (i.e. a statistically significant number of people comment on it). Of course, you are always risking missing valuable input, but you can’t deal with something if you can’t see it yet.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep97: Why You Need People that Can See Your Blind Spots Apr 30, 2019
    Show notes

    Business is chock full of snarly, complicated problems, and sometimes, they are especially hard to wrangle when we are close to them. Like watching someone else parallel park a car, outsider knowledge doesn’t have to be profound to see what we can’t – it just has to have the benefit of not being in the car with us.

    Why is that important for business?

    We can tend to have blind spots when it comes to our own problems, and this includes the problems of our business. But it is important to remember that what is crazy hard to you is someone else’s sweet spot. Instead of the solution being something you bring, often it is someone else that is required to solve the problem. If you are struggling with a knowledge base that isn’t yours, take a couple of steps back and ask who you need to bring in.

    Of course, once you have the solution, you might feel like you can do it yourself. After all, you are surely talented enough, and not above the work. But you must consider if it is your highest and best use of time, or if someone else could easily do what you struggle with. Determining your highest and best use is one of the most important things that will be asked of you in leadership and entrepreneurship. You have to ask: where am I a value-add and where am I a drag on the system?

    If a problem feels “sloggy” hard, or you are asking yourself to learn a new skill in order to move forward, it’s a great cue to step back and ask yourself, “for whom would this be a breeze?”

    It takes a village to not only raise kids, but to succeed in business. Other people have perspectives and ideas and skill sets and resources that you don’t. They are outside of your car, and they can help you in ways you can’t even see.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep96: Chaos Engineering: Being Prepared When Disaster Strikes Apr 23, 2019
    Show notes

    While you can’t always be looking down at your feet in business, sometimes, short-term solutions are necessary. They can give you enough momentum and energy (and maybe even resources) to find a more permanent solution. And sometimes, they provide just enough organized chaos to shake things up in the long term.

    Why is that important for business?

    When we are trying to fix a problem, we often try to find a solution that we can maintain long term. This is, of course, logical. However, sometimes you need a short-term fix, and in those cases, different rules apply. We may just need to get started. While we may not be able to maintain our short-term solution in the long run, it can provide value and space to come up with a more permanent solution.

    Although running a business involves seeing the big picture, sometimes, especially in crisis, it can help to look at it like AA and take one day at a time.

    The key is to make sure you are making these decisions consciously. You may take on different types of work in specific circumstances, with the very clear intentions to get through the short term. But the short-term solution should be something that isn’t going to do some degree of violence to your long-term goals.

    You may also want to consider the way you communicate this shift in focus, even if it is temporary. Make sure to let your people in on the secret. If they signed on because they knew your long-term plan was something they believed in, they need to understand where the short-term solution fits into that focus. You may also need to consider how you communicate this shift to clients.

    As entrepreneurs, we not only have to look up at the horizon line to see out as far as we can, but we also have to periodically look down at our feet, to make sure we are not stepping into a hole. We can’t myopically keep eyes on either – we must scan both. When people are stuck in the decision-making process, you might be looking at the wrong one. For that reason, interjecting short-term solutions can be beneficial for the long-term plan. As suggested in the book Messy (http://timharford.com/books/messy/ (as featured in the podcast Hidden Brain https://www.npr.org/podcasts/510308/hidden-brain), this can be a way to inject some intentional chaos into your plans, to freshen things up and spark new thoughts.

    It’s ultimately all about proportion. You want to keep the main cupcake part of your business intact, and layer on innovation as icing.

    A great way to explore this is to try this thought exercise: if you had to go out and generate $x this week, how would you do it? Looking at short-term solutions engages a more scrappy, resourceful part of your brain than long-term planning does, and it can be a great way to add flexibility and agility.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep95: Hiring (and firing) Your BFF Apr 16, 2019
    Show notes

    Have you ever hired a close friend or a family member? There is so much that is wonderful about hiring someone you already trust. But there are also inherent risks: what happens if things go wrong? Will you lose both an employee and the relationship?

    Let’s talk about untangling the risks and rewards of hiring friends and family.

    Why is that important for business?

    People rarely move through life in lockstep. If something goes wrong, how do you fire your best friend?

    Conflict at the best of times can be a challenge. Dealing with it with someone who is close to you in your personal life, in addition to your professional life, can feel even more fraught. Sometimes, instead of dealing with the conflict, we just assume they’ll also just know it isn’t working and will leave on their own. But you have to be prepared beforehand to deal with conflict, even when the professional might bleed into the personal. Because really, business is absolutely personal.

    Unfortunately, people have a story that they shouldn’t have intense emotions in a professional setting. It feels like, in business, things are more black and white, nuts and bolts. But there is also heart. People are often surprised, and even embarrassed, by where their emotions show up in business. And if the person you’ve hired is already someone you are strongly attached to – if you go into the professional relationship already with heightened trust –when it inevitably ends, emotions can be higher and more complicated.

    So how do you safeguard or protect yourself against the fall out?

    You really can’t. All you can do is go into the relationship knowing it is possible and double checking if it is worth it. Am I willing to risk the worse case fall out? Can I live with the possible outcome?

    Beyond that, regular conversation is the only way to mitigate the risk. This is the relationship version of flossing your teeth so you don’t get a cavity, but even then, things can go sideways. But checking in before things are bad can help a lot.

    And keep in mind that even if you have a great written agreement about how you will handle the relationship: if you get to the point that you have to pull out this operating agreement to solve the conflict, then you have already lost.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep94: The Best Foundation (and lipstick?) for Your Business Apr 09, 2019
    Show notes

    It’s not often that a quest to find the perfect red lipstick leads you instead to a great business analogy. But when it happens, it’s probably going to happen to Jodi.

    Let’s talk about whether you are accentuating the right things in your business.

    Why is that important for business?

    How often do we attempt to apply solutions to things simply because they are the solutions of the moments, not because they are the right solution for us? We see someone doing something cool on social media or in their marketing and try to make it our solution as well. But – like red lipstick - just because it works great for someone else doesn’t make it the best answer for us.

    Consultants and coaches can also do this – they arrive with a ready solution without considering the fit for the business.

    Of course, there is an important distinction to be made between stretching a comfort zone and proposing a solution that doesn’t accentuate the best features of a business. There is value in being willing to explore something outside of the narrow context which you’ve already done. But not if it comes at the expense of being authentic. There are two kinds of “comfort zone” resistance: the first is edging out of what feels comfortable, but also feeling some nervous excitement and perhaps even feeling compelled to try the new thing. The other type involves something that simply feels “not me”. There is a big difference between being out of your comfort zone and being out of alignment with who you are.

    You cannot take someone else’s thing and slap it like a sticker onto your business. You have to make it yours. Because if it is not right for you, your audience can tell, and it will make them uncomfortable, even if they don’t know why.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep93: How to NOT Mess Up Your Onboarding Apr 02, 2019
    Show notes

    Have you ever used the phrase “integrity is our watchword” in an onboarding document? Do you have a “behind-the-scenes tour” you give new hires, to show them what working at your company is really like?

    How you onboard will affect how new hires integrate and perform. And it might force Jodi to make her rolly-eye face.

    Why is that important for business?

    There are several parts to a good onboarding process:

    1. The logistics of the company. This is almost pure data and gives the basics of how the company functions.
    2. The basics of your job. You need to understand what you will be doing and where the resources to do your job can be found.
    3. The cultural tour: All the invisible minutiae that makes up the “real” culture.

    Onboarding is more than just knowing where the bathroom is; part of onboarding needs to include a behind-the-scenes tour of the culture of the company. What are the rules of engagement that are unique to this workspace? Who can put what in the refrigerator? Do you reply all, or will that make everyone angry? This is the stuff that can make new employees the most anxious, and yet it is often neglected.

    It’s the difference between sharing a (largely meaningless) cliché mission statement and having somebody put themselves in the position of someone who was new and didn’t yet know how things worked and addressing a lot of it upfront.

    If you don’t share this information, either formally or informally, you can create a minefield in your office where the only way to learn the rules are to step on a potential mine. It’s important to consider how you create the space to teach people about the informal but important cultural rules of an office, without forcing people to step on mines and learn by blowing up.

    For this, it is important to have some people who are the Guardians of the Culture and can give this behind-the-scenes tour in an onboarding process. Whether it’s creating a Care and Feeding binder (check out more about that in this episode: https://soheresmystory.com/ep60-care-and-feeding/) that detail how higher ups like things done, or another process that works for your environment, you need to ensure the unique culture isn’t hidden from new hires.

    So what are the quirky idiosyncrasies of you or your office? What are our rules that only you have? We’d love to hear over in our SHMS Facebook Group! bit.ly/shmsgroup

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep92: The Pitfalls of Passion Mar 26, 2019
    Show notes

    There is a lot of talk about “finding your passion” in this world. For some, their passion is so clear that it is almost inevitable. For others, though, the idea of finding their passion weighs them down and makes them feel incomplete. But passion isn’t a package you find where all you have to do is untie the bow. Often, it’s more like following a trail of breadcrumbs to an unassembled piece of Ikea furniture. And that’s the kind of passion we want to talk about in this episode.

    Why is that important for business?

    It is easy, in a “job”, to feel like you are simply killing time before you find what it is you are really “meant” to be doing. It can also be easy to not invest in employees who are good workers, but who aren’t committed to staying. But what if both sides were to act as if that job is the passion? Even if the person leaves the job, they are both still better off for having made the effort, and in that work, breadcrumbs – facets of the work – will often be revealed that are part of the employee’s passion.

    Unidentified passion should not be left as an “until then” or “someday” kind of thing. It isn’t always something you can go after, but instead, takes curiosity and detective work. In a previous episode, we talked about the difference between staying at a job, and not leaving a job https://soheresmystory.com/ep59-staying-vs-not-leaving/. The “one foot in, one foot out” kind of working inherent in not leaving actually makes it harder to find your passion, because you aren’t discovering the pieces or aspects of your work that are either a clue to your passion, or a clue to what definitely isn’t your passion. (Because it’s important to remember that some people are better at creating from “not that”.)

    Sometimes, not committing to a job feels safer, because it means that it will just stay a job – something temporary, not a part of your identity. Like Jim Halpert on the Office, when he said:

    “Right now, this is a job. If I advance any higher in this company, then this would be my career. And, uh... Well, if this were my career, I'd have to throw myself in front of a train.”

    But if you never really commit to what is in front of you now, how will you ever know if it – or parts of it – are your passion? Sometimes, the only way you get to the next cool thing is to take ownership of the current job and use it to learn about your passion. If you coast, you will miss out on the opportunities to learn about other things that might end up being your passion. Be fully there until you decide you want to get out or want to stay. There is nothing of value in the tepid zone.

    And if you find yourself on the other side – managing someone who is only there until they find their passion – it is also important to invest in good people, whether it is their passion or not. If you also exist in the tepid zone, if you don’t pour something into that team member, then what you have done is made it impossible for anything to develop.

    Resources mentioned

    Elizabeth Gilbert, speaking about passion.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep91: Is That the Best You Can Do? Mar 19, 2019
    Show notes

    Today, we meet Eliot’s sadistic side.

    In a story about the baseline criteria that he demands from his students (as well as a little glimpse into how he enjoys making students squirm), we get a great discussion about expectations, feedback, and the price of admission.

    Why is that important for business?

    When do you get to the point where - regardless of perspectives – work simply isn’t good enough?

    There is a difference between setting a bar for someone – here is the minimum level of skill and participation I expect from you - and being in a feedback conversation, where there is a need for specificity. In responding to someone who hasn’t met your expectations, it is important to consider what short term and long term results you are looking to get.

    Sometimes the problem is with content or substance. But sometimes you can’t hear the substance because of the noise of the appearance. It’s important to be clear where the problem lies, and what result you want out of the interaction. It is challenging to have a nuanced conversation about content, however, if a basic set of criteria or a baseline of skill hasn’t been met. There is a price of admission to even be taken seriously.

    What is your price of admission? There is often a temptation in business to say, “I like this person, I could train up.” But you can only train up from the baseline, so you need to determine exactly where is your personal baseline; you need to get clear on your price of admission.

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


    Ep90: The Last Place You'd Ever Look for Inspiration... Mar 12, 2019
    Show notes

    What work culture are you strengthening or weakening every day with your language, your behaviors and your messaging? Maybe you need to make it more like jury duty!

    Why is that important for business?

    How you frame the work you and your team are doing is how they are going to experience it, and how they are going to share it with your clients. The messages you are delivering should consistently be helping your employees buy-in to the meaning of the service; that meaning has to be baked into the culture. Every person and every significant step in the process should all be singing from the same sheet of music.

    When you are trying to change the messaging of your organization, you first have to determine what that new message even means. Then you have to determine who the front-line personnel responsible for making that change are, figure out how to get buy-in from them, and establish the little things that the organization can do in terms of the interactions with those you hope to impact – the public. It is important to think about how you are going to actually create a new belief system, as well as the set of actions that will convey it.

    But if it’s not authentic, it’s worse than not saying anything at all.

    So ask yourself: What are you propagating? What seeds are you planting and watering and nurturing in the culture and experience of your employees and your front-line staff that are interacting with your clients?

    Universities, Frank Lloyd Wright, and even Walt Disney use a concept called Desire Paths https://blog.fullstory.com/what-are-desire-paths-and-how-use-desire-paths-for-design-and-development/ when planning the most their walkways: they let natural traffic determine where official pathways go. In company culture, you’re the person wearing the path that becomes a pathway for everyone to use. What path do you want to start clearing for your people? What connects them to a higher purpose or cause? How can you use the example of jury duty to transform individual discontent into a group mission.

    Resource mentioned

    You might think jury duty is the very embodiment of Roz from Monster’s Inc, but it turns out, it doesn’t have to be! https://www.youtube.com/watch?v=dJWm0TWH7d0

    What story do you want to tell?

    So, that's our story... now, we want to hear yours!

    Pull up a chair and join the conversation in our Facebook Group: bit.ly/shmsgroup

    OR...

    Shoot us an email: talktous@soheresmystory.com

    Connect with @SHMSpodcast on Twitter: https://twitter.com/shmspodcast

    Text the word STORY to 345345 to get access to bonus content and weekly episode delivery.

    Want to support us?

    Love this podcast?

    Please tell your friends, post about us, or take moment to review us & subscribe on iTunes, Stitcher, or wherever you listen to the podcast!


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