Small Business Savvy | Web Design, Systems, and Marketing

Latest Episodes:

53. Elevate Your TPT Product Descriptions with Copywriting Tips from Nicole Kepic Jun 27, 2023

Show notes

As TPT Sellers, a large part of our business is writing copy, from blog posts to emails to TPT product descriptions. Our copy is often the reason why customers decide to purchase our resources and yet many teacher sellers feel they need more confidence with this skill. Luckily I know someone who can help us improve in this area (and maybe even enjoy copywriting a little bit!).
Our guest today is Nicole Kepic, and she is a copywriter who specializes in fun, feel-good copy. One of her many superpowers is writing copy that doesn't come off harsh and super “salsey”, and she’s spilling her best copywriting tips with us!
In today's episode, Nicole shares how to incorporate our audience's pain points into our TPT product descriptions, the tricks to not sounding salesy in your copy, how to integrate powerful testimonials into your copy to showcase your expertise, and her top tips for writing copy in a way that connects with your audience.
05:47 - How to incorporate pain points effectively in your TPT product descriptions

13:17 - Replacing harsh sales tactics with empathy and authority

15:20 - How to incorporate powerful testimonials into your copy

19:56 - Tips for writing a copy that connects with your specific audience
For all resources, head to the show notes: https://kristendoyle.co/episode53

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52. Gear Up Now for Back to School Success on TPT Jun 20, 2023

Show notes

What’s the best way to set yourself up for success at the start of the new school year? It’s to put your back-to-school TPT strategy in place and begin preparing during the summer!
Many of you just finished teaching and started your summer break, and you want to relax (as you should!). But now is the time to start getting things ready for back-to-school season in your store. This will help you maximize your sales in one of the busiest times for TPT sellers and reduce the stress of the back-to-school season once summer is over.
In today’s episode, I am diving into how to plan for the back-to-school season this summer, the best way to analyze your sales data, how to do a product checkup on your TPT top sellers, and the best strategies for creating product bundles for your TPT back to school strategy.
00:43 - Why is it so essential to implement your TPT back-to-school strategy during the summer?

02:50 - The power of analyzing your sales data and high-performing TPT products

04:35 - How to conduct product checkup on your best-selling products

07:35 - Using bundles in your back-to-school TPT strategy
For all resources, head to the show notes: https://kristendoyle.co/episode52

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51. How Teacher Sellers can Save on Taxes with Barbara Schreihans [Money Series] Jun 13, 2023

Show notes

We are continuing our Money Series with a commonly requested topic from TPT sellers: how to save on taxes! This topic can be scary and overwhelming, but we all know taxes are a big deal as business owners.

My personal tax superhero, Barbara Schreihans, joins me to discuss all things tax planning and savings. Her mission is to help business owners like us save a boatload in taxes while also growing our profits. Barbara is sharing her best advice and tips to help take the pressure off regarding business taxes.

In this episode, Barbara shares what we must consider when choosing our business structure for better tax benefits, the most commonly missed deductions by business owners, and how we can prepare for next year’s tax season.

02:24 - The differences between sole proprietorship, LLC, and S Corporations

06:53 - What are the most commonly missed tax deductions

11:22 - How to determine if your photoshoot expenses are a legitimate business expense

12:41 - The best retirement accounts to use for tax savings as a business owner

14:58 - Most common mistakes made by TPT Sellers when it comes to taxes

For all resources, head to the show notes: https://kristendoyle.co/episode51

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50. TPT Forward: Is It Worth Attending and How Do I Get the Most Out of It? Jun 06, 2023

Show notes

Are you still deciding if you should attend this year's TPT conference? Many struggle to determine because they aren't sure if it will be worth their time and investment.

As an avid TPT conference attendee, I have learned and found value in every conference! There are a few options for attending the TPT conference and essential things to remember when deciding what's best for you!

In today's episode, I'm sharing how to decide if attending a conference is the best choice for you, The benefits and drawbacks of attending in-person vs. virtually, my top tips on how to make the most of the conference experience, and the best way to create long-lasting friendships when attending in person.

01:00 - How to decide if you should attend the TPT Conference

05:09 - The Pros and Cons of attending in-person vs. virtually

07:06 - Tips to get the most out of your conference experience

09:17 - How to go about connecting with other TPT Sellers at the conference

For all resources, head to the show notes: https://kristendoyle.co/episode50

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49. Protecting your Website: 7 Easy Steps to Prevent Hacks May 30, 2023

Show notes

One thing many TPT sellers need to prepare for is protecting their websites in order to prevent hacks. It's easy to assume nobody would try to hack your "small business”. But it is happening more and more lately, especially in the teacher-seller community.

Fortunately, there are a lot of things that can be done to try and prevent hacks. It is not only crucial for protecting your valuable assets but also for protecting your customers and their data if you have a shop on your website.

In today's episode, I'm sharing the best steps you can take today to secure your site and how to build a strong foundation when it comes to user accounts and website access. Plus, you’ll hear the importance of auditing your plugins and themes to prevent hackers from getting into your site, and the number one way to prepare yourself for the worst.

01:49 - How to build a strong foundation for user accounts

05:13 - The importance of choosing a reliable host for your website

07:39 - Why do you need to audit your current website plugins and themes

13:25 - The best way to prepare yourself for the worst-case scenario

For all resources, head to the show notes: https://kristendoyle.co/episode49

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48. Managing Your Business Finances [Money Series] May 23, 2023

Show notes

Do you cringe when it comes to managing your business finances? Most TPT Sellers struggle in this area because it’s something they’ve never had to do before starting a business, and it might feel a bit scary.

It doesn’t matter if you’re just starting your business or a veteran seller. This episode will clear up any confusion and lay a solid foundation to start feeling confident with your TPT finances.

To continue our money series, I am diving into the importance of keeping your business finances separated from your personal, how to set up and maintain your business budget, and the importance of keeping your finances organized to stay profitable. Be sure to check out the first episode in this series to hear more about managing your money!

01:15 - The importance of separating your personal and business finances

03:56 - How to use a budget to get your business finances in order

06:20 - Guidelines for what to pay yourself and how much to save for taxes

09:02 - My top recommendation for tools to use for business bookkeeping

11:30 - Why you should always keep money in your business account
Get one month of bookkeeping free with Bench Accounting - affiliate link
For all resources, head to the show notes: https://kristendoyle.co/episode48

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47. Managing your Money as a TPT Seller [Money Series] May 16, 2023

Show notes

Do you ever feel like you can't afford something you want to invest in for your business, or do you need help to make ends meet with your TPT income and teaching salary? You're not alone! This episode will break it down for you.

When you think about your business finances, your first thought is probably wondering how much to spend on ads or how much you should pay yourself. But the first step to achieving financial success is actually to get your personal finances in order before tackling your business finances.

In today's episode, we are kicking off our money series by getting your personal finances under control. I'm diving into why it's critical to tackle your personal finances first, how to create a budget that prepares you for the high and low seasons, how to tackle paying off debt, and when is the best time to start investing for the future.

00:39 - The first step to financial success in your business

03:10 - How to create a budget to prepare for all seasons in your business

06:59 - The importance of paying off debt first

08:35 - When to start investing your money for retirement and future goals

For all resources, head to the show notes: https://kristendoyle.co/episode47

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46. Unleash the Power of TPT Data to Drive Your Sales with Jarrett Vaucher May 09, 2023

Show notes

I'm bringing back a guest speaker by popular request! Jarrett Vaucher is joining me for the second time on the podcast. We are covering the most critical topics regarding using TPT Data to make decisions.
Our guest Jarrett created Your Data Playbook, which helps TPT sellers understand and use our data to drive strategy and results for growing our TPT stores. He loves helping TPT sellers understand how to use data as a strategic tool to develop and optimize their stores.
In today's episode, we discuss specific ways to use your TPT data to drive your decision-making and increase your sales. Jarrett explains how to price TPT items using data-driven decisions and shares all about the brand-new Your Data Playbook keyword research tool for TPT Data!
02:50 - Jarret shares how to use TPT data to increase sales and make data-driven decisions
06:38 - How to know when to raise your TPT product's prices and when to make adjustments to your existing products
15:47 - The opportunity to implement seasonal pricing within your TPT Store
25:12 - Your Data Playbook’s brand new Keyword research tool and how we can use it to grow our TPT businesses
Check out Your Data Playbook - affiliate link

For all resources, head to the show notes: https://kristendoyle.co/episode46

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45. 5 TPT SEO Myths That Are Wasting Your Time May 02, 2023

Show notes

Do you need help knowing what to believe regarding all the TPT SEO Myths? It can be hard to differentiate which SEO practices will help as a TPT seller and which will only waste your time and energy!

SEO is my area of expertise, and I'm here to debunk some of the most common myths circulating the TPT world and break down what you need to know about each. We don't need to waste more time on unnecessary SEO tactics that won't benefit your TPT store.

In this episode, I'm debunking five common TPT SEO myths, sharing why these tactics will not improve your TPT SEO, and how to avoid these common mistakes as a TPT seller. After this episode, you will confidently know which myths to ignore and save yourself time!

00:58 - The effect of adding keywords to file names

03:39 - What does changing the metadata on your PDF files actually do?

04:46 - The truth about TPT Store categories and SEO Keywords

06:24 - Best practices for changing your product titles on TPT
For all resources, head to the show notes: https://kristendoyle.co/episode45

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44. Time Management for TPT Sellers: Your Key to Juggling it All Apr 25, 2023

Show notes

As a TPT Seller, the right time management tips can make or break your daily success in juggling all the hats you wear. It's critical to have simple ways to save time in your business because we could all use more hours in the day.

To successfully juggle it all, you must have planned ahead of time to make the most of the time you have, and I'm sharing the exact time-saving hacks I use in my own business to get more done!

In this episode, I'm sharing my top four tips for saving time as a busy TPT seller, how to apply these tips based on your specific business season, and how to make the most of the time you have.

00:58 - The importance of focusing on needle-moving tasks

02:37 - How to evaluate which marketing strategies are creating the most ROI

04:42 - Using moments of waiting to complete simple tasks during busy days

05:12 - How to put templates and SOPs in place to save time and mental energy

For all resources, head to the show notes: https://kristendoyle.co/episode44

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