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73. Don't Miss Out: You Need an Email Welcome Sequence Nov 14, 2023

Show notes

There are a few things in my business that I can look back and say, “I wish I did that sooner”. One of those things is writing an email welcome sequence. A welcome sequence, otherwise known as a nurture sequence, introduces your business, builds trust, sets clear expectations, and offers your audience quick wins.
Once I created my email welcome sequence, I saw more email replies, more clicks, and more sales for things that I promote in my emails. This transformation showed me how important it is to show your new subscribers some extra love when they first sign up for your list.
Tune in to hear the importance of email welcome sequences, how to set one up, what to include, and more. I hope it helps you discover the power of a welcome sequence so that you can welcome your subscribers with open arms and keep them coming back for more!
01:18 - Five reasons that your email welcome sequence is so important and benefits that it can bring to your business
04:02 - Specific tips for creating your email welcome sequence
08:53 - What exactly goes into writing your welcome sequence, including exact topics you can use for each email!
14:32 - Where you can find a helpful plug and play email welcome sequence that will make this process feel easy
Resources:

Show Notes: https://kristendoyle.co/episode73

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72. What is a Funnel? A Simple Guide for TPT Sellers Nov 07, 2023

Show notes

You probably hear the word “funnel” thrown around a lot in the online business space. It might even be one of those terms that you feel like you’re supposed to understand, but you actually have no idea what it means.
So, what is a funnel anyway? To put it simply, a funnel is a path that we use to guide potential customers through that converts them from browsers (or scrollers!) to buyers. I’ll explain more about what a funnel is, how it can benefit your TPT store, and how to create a funnel that feels warm and inviting in today’s episode.
02:30 - The components, or stages, of a funnel
04:30 - Big benefits of a funnel and how to start out simple
06:40 - Three quick tips for your funnel emails and a common mistake I see sellers make
08:35 - Using your funnel to guide people to the right resource without being pushy

Resources:

Show Notes: https://kristendoyle.co/episode72

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71. Zombie Resources: Bringing the Dead Back to Life Oct 31, 2023

Show notes

🧟‍♀️ We’re getting into the Halloween spirit today by taking a close look at your zombie resources on TPT. If you’re wondering what a zombie resource is, they’re those resources that were once popular but are now outdated and collecting cobwebs inside your store. It’s time to bring them back to life!
I’m sharing reasons why some of your resources may “go zombie” and how to assess whether a resource is even worth reviving. Plus, you’ll gain valuable tips and tricks for refreshing the design, updating information, and making resources evergreen.
Don’t let your hard work on old products go to waste. Tune in to hear how to resurrect those zombie resources and boost your sales! Don’t forget to share your transformations with me on Instagram @kristendoyle.co.
01:45 - Why TPT resources “go zombie” in the first place
03:01 - How to use your TPT dashboard to identify your zombie resources
04:06 - What to consider when deciding if a product is worth bringing back to life or not
06:05 - Tips for getting your zombie resources to move back up your top-seller list
10:43 - My favorite way to market a revived resource without being salesy
Resources:

Show Notes: https://kristendoyle.co/episode71

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70. What You Need to Know About Website Accessibility and ADA Compliance Oct 24, 2023

Show notes

I recently had a listener share a story about someone they knew who faced a lawsuit due to their website not meeting ADA compliance standards. It quickly reminded me of how crucial it is for all business owners to ensure their websites are accessible to everyone.
This listener story is why I’ll be breaking down exactly what ADA compliance is and practical tips on how to make your website accessible. While achieving 100% ADA compliance may be a challenge, every step you take toward accessibility makes your content more inclusive and helps you reach a wider audience.
Add this to the long list of things we must be aware of as teacher sellers, right? Be sure to check the links below to learn the official ADA guidelines, how to check your website for compliance, and more.
01:56 - What is ADA compliance and why is it so important?
04:42 - How you can check to see if your website meets ADA compliance requirements
08:07 - Two reasons why you need to be using a text alternative for all of your images
11:34 - Avoiding automatic media play on your website
Resources:

Show Notes: https://kristendoyle.co/episode70

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69. How Ashley Rossi Found Success in the SLP Niche (And Her Advice for This Tough TPT Season) Oct 17, 2023

Show notes

As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi!
Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares her story with us, including how she organically grew her audience over the years and serves them with valuable content.
With the current challenges affecting the TPT community, including declining sales, Ashley shares her insights on how to navigate these tough times and continue building lasting success as a TPT seller. Although many of us are going into panic mode, there are things you can focus on to save your sanity and continue seeing sales.
04:13 - How Ashley makes herself stand out in the SLP niche on TPT

07:40 - Strategies that had worked for Ashley to grow an engaged audience

12:42 - Ways that Ashley has used SEO to increase her sales

16:40 - Practical tips for dealing with challenging seasons on TPT

20:25 - Following your data to make decisions in your business

26:23 - Advice for someone just starting out as a TPT seller (and how outsourcing has been a game-changer!)
Resources:

Connect with Ashley:

Show Notes: https://kristendoyle.co/episode69

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68. Your TPT Product Creation Checklist Oct 10, 2023

Show notes

If you’ve ever felt stuck or unsure about how to approach creating a new product, this episode is for you. I’ve put together a TPT product creation checklist that will help you streamline your product creation process and ultimately boost your sales.

We’ll cover the importance of market research, creating a product outline, design and layout, SEO, quality control, pricing strategies, and more. Plus, I’ll share what to look for when it’s time to re-evaluate your product after it’s gone live…because we all know this is a continuous process!

01:04 - Why you need to do market research, and what to look for during the process

04:47 - My go-to tools for creating high-quality TPT products

07:30 - What to consider when making decisions about pricing your product
08:47 - Tips for planning a new product launch that will build buzz and give you a boost in SEO

Resources:

Show Notes: https://kristendoyle.co/episode68

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67. 8 Ways to Get More Eyes on Your TPT Products Oct 03, 2023

Show notes

Let’s go ahead and address the obvious. TPT sales are down right now for a lot of sellers. But guess what? Your hands are not tied. There are things we can do to increase sales. We just may need to get a little creative with our strategies in order to get more eyes on your TPT products.
I have eight strategies to share with you today that will help you amp up the traffic coming to your store. Even if you’re a veteran seller and feel like you’ve tried all the things, I’ll bet that there will be at least a couple of strategies in this list that you haven’t yet considered.
01:04 - Getting strategic about your freebies
04:42 - What an ambassador program is and how it can help you get more eyes on your TPT products
09:25 - Why you may want to consider running retargeting ads
12:22 - A fun way to use gamification to drive people to your TPT store
Resources:

Show Notes: https://kristendoyle.co/episode67

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66. 5 Reasons Your TPT Product Isn't Converting & How to Fix Them Sep 26, 2023

Show notes

Let’s look at a roadblock that every TPT seller has faced at some point - when those products in our stores just aren’t converting. We’ve all looked at our dashboards wondering why a great resource isn’t selling as well as it should be.
I’m sharing the top five reasons your TPT product isn’t converting and providing you with straightforward fixes to turn things around. From bad-quality thumbnails to missing previews and ineffective product descriptions, we’ll address it all. Plus, you’ll gain tips on utilizing social proof to build trust with potential buyers.
Get ready to learn how to turn your products into conversion machines and boost your TPT sales! After listening, start implementing these strategies right away. Choose a product that isn’t converting as well as you think it should be, and give it an overhaul using these strategies.
01:07 - Why bad-quality thumbnails are a top reason why your TPT product isn’t converting, and how to improve them
04:05 - How important thumbnails are and mistakes I see people make with thumbnail creation
06:04 - My top tips for writing a compelling product description
08:03 - Why social proof matters and places to put social proof in your listings
10:12 - Determining if price point plays a factor in why your TPT product isn’t converting
Resources:

Show Notes: https://kristendoyle.co/episode66

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65. Boost Blog Post Traffic With This Simple SEO Strategy Plan Sep 19, 2023

Show notes

You may have found that it’s often a better use of your time to optimize and update your current TPT listings rather than constantly cranking out new resources. Well, the same is true for your existing blog posts. If you have an SEO strategy plan, updating old blog posts can bring in traffic faster than creating new ones.
If you have no idea where to start when it comes to implementing an SEO strategy, you’re in the right place. I have a step-by-step process to help you identify which blog posts need some SEO love and how to make the necessary updates.
By implementing these small changes, you’ll be amazed at the big difference they can make in driving traffic to your site. While SEO shouldn’t be your sole marketing strategy, it is a passive way to attract more of your ideal customers to your content. Ready to give your blog posts a traffic boost?
02:06 - Why you should connect your website to Google Search Console and how to use it
06:00 - 4 simple updates that you can make to your old blog posts and the SEO strategy behind them
07:53 - My best tips for improving your meta descriptions
09:24 - What to do after implementing this SEO strategy plan
Resources:

Show Notes: https://kristendoyle.co/episode65

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64. TPT Feedback: The Good, the Bad, and the... Constructive? Sep 12, 2023

Show notes

Have you ever seen a new review pop up for one of your resources and felt an anxious knot in your stomach? With TPT feedback comes a roller coaster of emotions. When the reviews are positive, it’s the best feeling in the world. But when you see those negative reviews, it’s the total opposite.
The truth is, getting reviews (whether they are negative or positive) is a part of our business that we have to deal with. Sometimes it has absolutely nothing to do with our actual resources, and sometimes it can provide us with constructive feedback. Today we’re going to explore how to navigate this TPT feedback from how to process it, whether or not to respond to it, and everything in between.
1:14 - Why you should expect negative TPT feedback

3:12 - Strategies to implement for processing TPT feedback without taking it personally

7:09 - Examples of “out there” negative feedback that other sellers have received

9:49 - Answering the question, should I reply to negative TPT feedback or ignore it?

13:51 - How positive testimonials on any product can be a very powerful tool, and ways to leverage them
Resources:

Show Notes: https://kristendoyle.co/episode64

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