Small Business Savvy | Web Design, Systems, and Marketing

Latest Episodes:

93. Quick Wins for SEO - Finding Your Best Opportunities Apr 02, 2024

Show notes

In a perfect world, all of our website content would live at the top of Google’s search results. After all, the higher we are in search, the more traffic we get to our websites from our ideal customers who are looking for what we have to offer!
While there’s not an overnight hack to becoming number one in search, there are things you can do to achieve quick SEO wins and start moving up in Google’s search ranks. Today I’m walking you through how to utilize a free tool called Google Search Console to find the best opportunities for improving your SEO.
Do you want to learn more about how you can use Google Search Console and Google Analytics for your website? Sign up for my Google Tools Masterclass where I’ll walk you through everything. You’ll even receive a custom dashboard to make it easy to track and analyze your data. Use code PODCAST to grab it for 50% off through April 15,2024.

01:59 -Four metrics to look at inside Google Search Console that will give you quick SEO wins

04:17 -How to find the best opportunities to move up in search results

06:08 - What to look at in order to determine which keywords to better optimize on your site

07:24 - Evaluating your posts to ensure they’re serving your business

9:15 - Learn more about using Google Console for quick SEO wins.
Show Notes: https://kristendoyle.co/episode93
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92. Sustainable Growth: Build Your Business Without Burning Out Mar 26, 2024

Show notes

Achieving sustainable business growth without burning out is a delicate dance. As entrepreneurs, we are hard-wired for growth and thrive on seeing our business succeed. While it’s great to have ambition, this nonstop drive can quickly lead to burnout and resentment.
I’m speaking from experience and know what it feels like to always want more, more, more. However, over the years, I’ve learned that busyness and burnout is not a badge of honor. Today I have some very practical strategies that you can use to set limits, avoid overwhelm, and still see sustainable business growth.
Together, let's prioritize guilt-free self-care and strike that elusive balance between business expansion and personal well-being. After listening, take a minute to choose one of these strategies to add to your routine!
02:53 -The power of saying “no” and how to decline opportunities in a way that will still allow for future collaborations
07:17 -What to consider about delegation, and examples of tasks that you may want to outsource
11:56 - Automations that can help accomplish sustainable business growth
13:41 - Why you need to prioritize yourself (and what that actually looks like!)
Links & Resources:

Show Notes: https://kristendoyle.co/episode92

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91. Is It Time to Transition From the Classroom? Naomi Meredith Shares Her Experience Mar 19, 2024

Show notes

Have you ever thought about making the transition from the classroom and going all in on your business? Taking this leap can feel scary and comes with some risk, but if you’re prepared, it has the potential to pay off in so many ways!
Our guest today, Naomi Meredith, is a K-5 STEM coach who supports elementary teachers. When she saw success with her TPT store and additional revenue streams, she knew it would be difficult to continue scaling without stepping away from the classroom.
Naomi has officially been out of her classroom role for several months now and is here to share her experience. You’ll hear about her decision to transition from the classroom, the emotions that came with that, how she prepared for this change, and best advice for anyone ready to do the same.
04:48 - How Naomi first got started with her TPT store and when she realized she wanted to go all in on her business
12:48 - Important steps that Naomi took to get ready to transition from the classroom
19:20 - The changes that she has seen in her work/life balance since going full-time with her business
23:05 - Naomi shares whether or not she’s had any doubts or regrets about her transition from the classroom
32:48 - Advice for anyone who is thinking of making the transition from the classroom and becoming a full-time entrepreneur
Links & Resources:

Show Notes: https://kristendoyle.co/episode91

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90. Don't Quit Marketing; Automate it! (How I Put My Social Media on Autopilot) Mar 12, 2024

Show notes

Committing to posting on social media consistently can take a lot of time and it’s hard to know if it’s worth it. So should you suck it up and do it anyway, or outsource it to someone else? Well, it turns out there’s another option! I found that it’s possible to automate social media posts with a couple of really powerful tools.
Today I’m sharing how I automate social media posts using SmarterQueue and ManyChat. These tools have helped me stay visible on social media, grow my email list, and increase link traffic without having to be present on social media 24/7.
01:21 - Why I decided to automate social media posts instead of quitting altogether
05:18 - What sets Smarter Queue apart from other social media schedulers and how I use it to recycle posts on a set schedule
09:58 - Things to keep in mind when choosing your posting times
12:53 - How I’m using Many Chat to boost engagement and send DMs on autopilot
19:19 - Action steps to take today if you’re ready to automate social media posts
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Show Notes: https://kristendoyle.co/episode90

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89. Getting Out of a Funk: Tips From Sellers Mar 05, 2024

Show notes

Are you feeling off or just struggling with getting out of a funk? You're not alone! I know exactly how it feels. A few weeks ago, I struggled to feel motivated and get things done for business. I shared my struggle with my email list and received so much insight and encouragement, so I wanted to pass on the advice to support you.
We all experience seasons where things are more complex; it is an inevitable part of life. But the key is to know how to get out of the funk before you get in it. This episode is perfect for you if you're in the trenches of life and business now or need a safety net for the future! No matter where you fall, you'll walk away feeling encouraged and equipped with new ideas.
In this episode, you'll hear a little behind the scenes of my struggles, the advice I received from my incredible email list to get out of a funk, the ideas I have personally implemented in my life, the most important recurring themes from all of the email responses, and the power of having fellow entrepreneurs in your circle.

02:05 - The backstory of how this episode came about and where the tips are from

03:33 - How to use different planning and productivity tools when getting out of a funk

05:20 - The symptoms of seasonal affective disorder and solutions to combat it

06:47- The importance of taking time away to care for yourself and some tough love

10:56 - How to use in-person and virtual coworking opportunities to get things done

15:00 - The value of being able to share your struggles with entrepreneur friends

Resources:

Show Notes: https://kristendoyle.co/episode89

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88. Website Branding Goes Way Beyond Your Logo Feb 27, 2024

Show notes

What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent.

Branding is your unique identity; it makes you recognizable to your audience across all your marketing channels. When you have your branding nailed down, it elevates your professionalism and builds trust with your audience. These minor tweaks can take your branding to the next level.

In this episode, I'm sharing what branding is, how to choose the best colors and fonts for your website branding, my tips for the types of images and graphics to use your website, the importance of having a consistent brand voice, and a fun way to incorporate your brand voice on your website.

01:15 - The most common misconception around branding

03:11 - An example of how branding can make you stand out from the crowd

03:39 - How to choose the right colors, fonts, and images for your website branding

06:53 - The power of consistency with your branding across all platforms

07:24 - The importance of establishing a brand voice that is authentic to you

Resources:

Show Notes: https://kristendoyle.co/episode88

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87. 9 Things I Wish I'd Known Before My First Website Feb 20, 2024

Show notes

Whether you are DIY-ing your website, you're working with a designer, or you're wondering if your existing website is up to par, this episode will give you tons of insight into setting yourself up for long-term success. I'm sharing the nine things I wish I had known before creating my first website.

We all know how important it is to have a website for our businesses to build your brand, drive your audience to valuable content, and give you a place to build trust with your current and potential customers. But it's so easy to only focus on creating a pretty website and not even consider how it will perform in the long term.

In this episode, I'm sharing the value of having a clear vision and how it can impact your website's success, how to choose the right website platform and the different options available, the critical reasons to keep your website host and domain host separate, and the value of high-quality content and SEO on your website.
01:22 - The importance of having a clear vision before starting to create a website
03:15 - The difference between the most common website platforms and my top recommendations
11:32 - The key to maintaining flexibility and control over your website
13:52 - The significant role your hosting provider plays in your website's success
17:57 - What is the Caveman test, and how to make sure your website passes

Resources:

Show Notes: https://kristendoyle.co/episode87

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86. SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms Feb 13, 2024

Show notes

When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there's a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content.
It doesn't matter if you are just getting started with SEO or have been at it for years; these tips will help you simplify your process and achieve better results! When you apply these tips, your content creation efforts will be able to benefit your business for years without constantly creating content! The process takes time, but the benefits are worth the effort.
In today's episode, you'll learn what SEO is and why it's so essential as a TPT Seller. Plus I'll share how to create SEO-friendly content that sounds natural, the best length of content for the teacher seller community, common mistakes TPT sellers make when writing their content, and the best tools to optimize your SEO content.
01:05 - A quick rundown of what SEO is and why it's important
01:45 - The first step to writing SEO-friendly content
02:22 - How to find SEO keywords as a TPT Seller
05:00 - When to utilize AI tools in your content creation process

Resources:

Show Notes: https://kristendoyle.co/episode86

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85. How Boom Cards Can Help AI-Proof Your Teaching Business with Rachel Lynette and Cassi Noack Feb 06, 2024

Show notes

Are you looking for a fun, new way to diversify and AI-proof your teaching business? This solution probably differs from what you would expect; this outside-the-box method has allowed our guests to diversify their income and see incredible growth.

Today's guests are the fabulous duo Rachel Lynette and Cassi Noack of Minds in Bloom. Rachel has been part of the TPT world since the beginning, and they have seen a lot of success by focusing their time and energy on boom cards. Whether you are new to digital resources or just looking for a new way to diversify your income, you'll walk away with some fresh ideas and tips you can implement.

In today's episode, we discuss boom cards, the many unique features available on Boom, how you can AI-proof your teaching business using boom cards, how this method will allow you to reach a different teacher audience while maintaining your current TPT income, and the best advice for getting started with boom cards in your business.

02:44 - Rachel shares her journey to help grow Boom

03:48 - What are boom cards and how teachers can use them in the classroom

08:38 - The importance of having a diversified income stream as a teacher seller

13:29 - All of the details on Boom’s Premier Publisher Program

25:33 - How using Boom for your resources can AI-proof your teaching business

37:38 - Rachel and Cassi share their advice for getting started with Boom

Resources:

Show Notes: https://kristendoyle.co/episode85

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84. Course Creation Secrets: Planning, Marketing, Automating and More with Brittany Blackwell Jan 30, 2024

Show notes

Are you a teacher seller looking to create more impact outside the TPT world? I’m back with another episode of the diversifying series covering course creation. You’ll get a feel for how this addition could fit into your business and how you can create an impact on teachers beyond products!

Today’s guest is Brittany Blackwell. She is an award-winning special educator, the voice behind the Resilient Teacher Podcast, and a course creator. Brittany went from sharing helpful teaching tips on TikTok to selling on TPT, and she has since added course creation as another income stream from a desire to create a more significant impact in the lives of teachers.

In the episode, Brittany shares her journey to becoming a coach creator for teachers, her mission to help teachers combat burnout, how she chooses what courses to create, the importance of simplifying the course content, and the power of automating our course creation process.

01:16 - Brittany shares her story from TikTok Tips to Course Creation
03:58 - How she chooses the perfect course topic for her audience’s needs
09:10 - The power of simplifying your course content
12:10 - Ways to automate parts of the course creation process
17:45 - How to market and get your course out there
22:39 - Brittany’s extensive advice for anyone thinking about creating their course

Resources:

Show Notes: https://kristendoyle.co/episode84

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