Small Business Savvy | Web Design, Systems, and Marketing

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103. 24 Best Free & Low-Cost Tools for Online Entrepreneurs Jun 11, 2024

Show notes

As business owners, we are always looking for ways to make our lives easier. In this episode, I'm providing you with a list of 24 free and low-cost tools for online entrepreneurs.
From boosting productivity to improving writing and communication and streamlining tasks, I cover it all. Join us as we explore the tools that will make your life easier without breaking the bank.
Tune in to discover essential tools for productivity, team communication, time tracking, project management, video calls, writing and editing, SEO, marketing, automation, and security that won't break the bank.
01:24 - Google Suite
02:18 - Slack
03:10 - Toggl
03:38 - Pomofocus
04:34 - Airtable
05:33 - Notion, Asana, and ClickUp
07:22 - Zoom
08:02 - Google Meet
08:15 - Fathom AI
08:58 - Calendly
09:27 - Grammarly & Hemingway Editor
10:31 - Loom & Tango
11:49 - Google Analytics
12:33 - Google Search Console
12:58 - Rank Math SEO
13:44 - Ubersuggest
14:24 - ConvertKit
16:32 - Meta Business Suite
17:10 - Zapier
17:37 - 1Password
Links & Resources:

Show Notes: https://kristendoyle.co/episode103
Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

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102. Easy Ways to Improve Your Product Descriptions Jun 04, 2024

Show notes

Whether you're a TPT seller or any other digital product creator, nailing the product description is key to attracting and converting the right customers. In this episode, I'm sharing the importance of writing effective product descriptions to improve your online sales.
You'll hear six easy tips to enhance product descriptions, emphasizing the significance of clear language, highlighting key features and benefits, including specific details and keywords, addressing customer questions, and using a personal tone. I want to encourage you to focus on why customers should care about your products and provide actionable steps for refining your product descriptions to boost sales and conversion rates.
01:31 - Using clear and simple language
03:02 - Highlighting key features of your product
05:55 - Potential questions that customers might have about your product
06:39 - Writing your descriptions like you're talking directly to your customer
Links & Resources:

Show Notes: https://kristendoyle.co/episode102

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101. 3 Ways to Boost Sales without Social Media May 28, 2024

Show notes

Today, we're diving into three ways you can boost sales without relying on social media. We'll explore three powerhouse strategies that focus on optimizing your product visibility, creating compelling long-form content, and nurturing a robust email list.
Whether you're selling on TPT, Etsy, or your own website, these tools will help you enhance your SEO, establish your expertise, and maintain engaging relationships with your customers, all while driving consistent traffic to your store.
01:16 - Using product SEO to get more sales
03:27 - Using long-form content
05:32 - My favorite way of creating long-form content: podcasting
06:26 - Creating long-form videos
07:27 - The most powerful tool in your marketing arsenal is your email list
Links & Resources:

Show Notes: https://kristendoyle.co/episode101

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100. A Peek Behind the Scenes, 100 Episodes Later May 21, 2024

Show notes

This is a very special episode because we have made it to episode 100!! In some ways, it feels like just yesterday I was recording the very first episodes of this podcast, and in others, it feels like I've been podcasting forever.
Today, I'm super excited to take you behind the scenes of this little show. We are going to chat about why I started the podcast and how the content has evolved over 100 episodes to cover not just selling on TPT but really all aspects of running an online business. And we'll even dive into my actual recording setup. Plus, I'll share some about how I plan out content and how we manage production.
Whether you've been listening faithfully from the start or you just recently joined this fabulous podcast community, this episode is for anyone who's ever been curious about what goes on behind the scenes. So, grab your favorite drink, settle in, and let's get this celebration started.
01:33 - The why behind the podcast
03:16 - The focus of The Savvy Teacher Seller
04:38 - Behind the scenes of how I record
06:12 - Coming up with content ideas and content creation
09:57 - Podcast production
Links & Resources:

Affiliate link for my podcast equipment - https://amzn.to/3y6dUKJ
Follow me on Instagram @kristendoyle.co
Join my private Facebook community: Savvy Teacher Sellers
More resources for growing your TPT business
Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode100

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99. Overcoming Imposter Syndrome with Mikey Sivert May 14, 2024

Show notes

I have to tell you, when it comes to growing my business, one of the most impactful things that I have done is work on improving my own mindset. And that is maybe a funny thing to say because it's not something super easy to quantify.
You can't look at the data on a spreadsheet and see how things have changed. But I promise you, when I started focusing on managing my own mindset and putting into place some of the strategies that Mikey Sivert and I talk about in today's episode, I saw such a change in the way I treat my business, the risks I'm willing to take, the way that I branch out and try new things, and all of that boils down to things that end up fueling my business and helping me to grow.
02:22 - How Mikey’s passion for helping others with overcoming imposter syndrome began
05:21 - The importance of mindset in the overall success of our businesses as entrepreneurs
11:23 - Defining imposter syndrome and signs you might see in your own lives
13:36 - How failure is one of the best tools to defeat imposter syndrome
17:56 - Strategies and techniques to help people overcome their imposter syndrome
Links & Resources:

Mindset Masters Membership - Listeners can get 20% off an annual membership with the code SAVVY24 OR by using this link: https://mikeysivert.thrivecart.com/tpt-mindset/?coupon=SAVVY24
Opt-In: Affirmations for TPT Sellers
Follow Mikey on Instagram @centeredteachersellers
Episode 76, How To Work On Your Business, Not Just In It: A Chat With Laura Kåmark
Follow me on Instagram @kristendoyle.co
Join my private Facebook community: Savvy Teacher Sellers
More resources for growing your TPT business
Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode99

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98. 7 Design Mistakes to Avoid When You Make Your Own Website Pages May 07, 2024

Show notes

Ever caught yourself juggling with font types or suffocating your layout with text and images? We've all been there, and it's time to streamline your brand online. Whether you're making your own website from scratch or just sprucing up a few sections, understand that functionality is just the beginning. We're peeling back the layers of design mistakes today to ensure your website isn't just operable—it's visually pleasing, too.
We cover mistakes such as ignoring the use of white space, using low-quality images, the need for clear and simple navigation menus without excessive drop-downs, and creating a brand board for reference.
01:51 - inconsistent branding
03:00 - overusing fonts and colors
04:21 - lack of visual hierarchy
05:09 - do not ignore whitespace
06:01 - low-quality images
07:49 - complicated navigation
08:42 - pre-design themes
09:43 - turning website mistakes into wins
Links & Resources:

Show Notes: https://kristendoyle.co/episode98

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97. Essential Website Elements Every Online Business Needs Apr 30, 2024

Show notes

Is your website set up for optimal conversion? In today’s episode, we're unveiling the critical website elements that will transform browsers into buyers and ensure your site shines with professionalism.

Whether you're crafting a brand-new online presence or refining your current digital storefront, these insider tips are your roadmap to elevated engagement and impressive conversions.

By the end of this episode, you’ll be equipped to perform a website makeover that could lead to a significant uptick in your business. And don't forget, for those still navigating the website waters, I’ve got resources ready for you to start on the right foot.
01:36 - Let’s talk copy
02:29 - Using call-to-action buttons
03:22 - Why you need social proof
04:18 - High quality photos
05:13 - Your About page
05:42 - Email opt-ins
06:19 - Website load times and speed
Links & Resources:

Show Notes: https://kristendoyle.co/episode97

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96. 5 Common Website Mistakes & How to Fix Them Apr 23, 2024

Show notes

Do you ever wonder if you have what you really need on your website? We hear so many different things from so many different people that we don't know what is right or wrong. Well, get ready because today, we're tackling the top five homepage mistakes that are keeping your website from truly shining and explaining exactly how to fix them.
With a blend of my 12 years of TPT experience and 9 years as a web designer, I'm guiding you through transforming a confusing homepage with clear, strategic calls to action and avoiding overwhelming your audience with too many choices. We're also stripping away those distracting external links and refocusing the spotlight on your visitors' needs rather than a self-centric narrative.
Plus, don't miss out on essential SEO tips to ensure your marvelous site isn't the internet's best-kept secret. So, whether you're ready for a full website overhaul or just looking for minor tweaks, today's episode is the treasure map to a homepage that engages and converts.
01:51 - Identify the one action that you want visitors to take
02:40 - Do not give information overload
05:33 - Allowing visitors to leave your website
07:36 - The homepage is not about you
08:03 - Practical homepage tips
09:37 - Social proof
09:56 - Neglecting SEO
Links & Resources:

Show Notes: https://kristendoyle.co/episode96

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95. Pricing on TPT: Is It Time to Change That Price? Apr 16, 2024

Show notes

In this episode of the Savvy Teacher Seller podcast, I'm delving into the intricacies of pricing strategies for TPT products. It is important to be flexible with prices, and I give personal examples where slight adjustments can lead to significant increases in earnings. Prices are not fixed, and I encourage sellers to experiment with price changes, giving the potential for positive outcomes.
I'm discussing the ideal timing for adjusting prices, as well as the recommended baseline price to avoid transaction fees and enhance perceived product value. I also go into the significance of data analysis, particularly focusing on conversion rates as key indicators for price modifications. I caution you that when lowering prices, we need to first objectively evaluate your products for potential improvements before resorting to price reductions.
02:18 - When to adjust your pricing on TPT
04:06 - How to use data for pricing
05:34 - Best practices for price changes
07:14 - Simplifying price analysis
08:35 - Action steps and recommendations
Links & Resources:

Show Notes: https://kristendoyle.co/episode95

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94. Work-Life Balance Tips from the Trenches Apr 09, 2024

Show notes

How do entrepreneurs approach finding a healthy work-life balance? This can be a struggle for many of us. Finding the time to do both work and have a personal life tends to run together, which can cause stress and burnout.
Today, I am sharing some tips from some amazing women who are in the trenches with us. This group of entrepreneurial guests share their valuable insights and strategies for achieving a healthy work-life balance. From time management techniques to self-care practices and the importance of flexibility, these experienced sellers offer a diverse range of tips that are sure to resonate with educators and entrepreneurs alike.
Join us as we dive into these real-world tips and learn how they can help you find your own balance in work and life.
00:00 - Finding work-life balance - advice from peers
05:24 - Balancing work, family, and business
08:44 - The importance of self-care
12:21 - Entrepreneurs need diverse interests for productivity
13:38 - Focusing on personal hobbies
17:01- Implement one tip for better work-life balance
Links & Resources:

Show Notes: https://kristendoyle.co/episode94

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