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83. Mastering the Art of Selling to School Districts with Dawn Vinas Jan 23, 2024

Show notes

Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income.

Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how she went from being a social studies teacher to creating a business dedicated to improving social studies instruction in multiple school districts. Dawn shares her journey from TPT to selling to school districts and everything in between.
In this episode, Dawn shares how she built credibility in her niche and has consistent traffic to her website, the process of getting in front of administrators and curriculum coordinators, the difference between selling to teachers vs. selling to school districts and her advice for TPT Sellers looking to get started.
01:47 - Dawn shares her journey from selling on TPT to Selling to School Districts

07:14 - How Dawn built credibility in her niche and gets consistent traffic to her website

09:33 - The process of getting in front of administrators and curriculum coordinators

19:36 - The difference between selling to teachers vs. selling to school districts

21:56 - Dawn shares about her membership model and the lessons she learned

28:52 - The best advice for TPT Sellers getting started with selling to school districts

Resources:

Show Notes: https://kristendoyle.co/episode83

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82. Lisa Fink’s Strategies for Differentiating Products for TPT and Etsy Jan 16, 2024

Show notes

We are continuing our series on diversifying with a conversation about branching out and selling on Etsy. This episode will provide a unique approach to using Etsy and TPT to diversify your income as a Teacher Seller.

Today's guest is Lisa Fink. She is a puzzle enthusiast and a seven-figure business owner who's made a significant impact and grown her business on both Etsy and TPT. Lisa's journey is about thinking outside the box and creating unique products.

In this episode, you'll hear Lisa share what urged her to diversify her TPT income, the most significant differences between selling on Etsy vs. TPT, how she changes her marketing strategy for her Etsy audience, her advice for teacher sellers starting on Etsy, and why mindset is crucial when diversifying products.

02:01 - Lisa shares what led her to begin diversifying her TPT income

07:21 - The most significant difference between selling on TPT vs. Etsy

18:00 - How she changes her marketing strategy for her Etsy audience

25:58 - Her best advice for teacher sellers starting on Etsy

Resources:

Show Notes: https://kristendoyle.co/episode82

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81. How Sara Marye Started a Thriving Teacher Membership to Diversify Her Income Jan 09, 2024

Show notes

Are you ready to diversify your income as a teacher seller? One great way to create a new revenue stream is to start a membership. Whether you're wondering if the membership path is for you or are already planning your own, this episode will give you the answers you're looking for!

Today's guest is Sara Marye of The Stellar Teacher Company. She is a longtime TPT seller who decided to branch out to diversify her income several years ago and add a membership to her business. She has learned a lot of lessons along the way and is here to share her best advice for starting and growing your membership.

In this episode, Sara shares what led her to want to diversify her income, how she structures her thriving membership, the key to balancing her growing membership and her TPT business, the greatest challenges she faced over the four years building her membership, and what she would change if she had to start over again.

01:44 - Sara shares why she decided to diversify her income and start her membership

08:58 - How Sara structures her Stellar Literacy Collective membership

27:35 - The key to balancing your membership and TPT business

32:14 - Sara shares the greatest challenges she faced when diversifying her income

35:04 - The changes she would make if she had to start over

Resources:

Show Notes: https://kristendoyle.co/episode81

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80. Diversifying your TPT Business Without Jeopardizing the Golden Goose Jan 02, 2024

Show notes

Over the last year, I’ve received many questions about how to diversify your TPT business. Diversification can seem like a big business word, but it just means not putting all your eggs in one basket.
Before discussing diversifying, I want to be clear that diversifying aims not to replace your TPT income but to add additional income streams to your business. We never want to jeopardize our Golden Goose (aka your TPT store!) to start a new income stream.
In today’s episode, you’ll learn why diversification is so important in business, the three different types of diversification, how to ensure you never jeopardize the golden goose, and the various options for diversifying your TPT business.
Stay tuned for future episodes in the diversification series to hear from TPT Sellers who successfully diversify their TPT business while protecting their Golden Goose.
02:29 - Why diversification is so important in business
03:51 - The three different types of diversification
05:34 - How to ensure you never jeopardize your golden goose
08:25 - The different options for diversifying your TPT business

Resources:

Show Notes: https://kristendoyle.co/episode80

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79. A Tough Love Pep Talk As We Go Into 2024 Dec 26, 2023

Show notes

It's hard to believe 2023 is coming to an end already, and I know it has been quite the roller coaster ride for many of us in the TPT seller community. We must learn to ride the waves and continue with resilience on the business ownership journey.

As the year ends, it's been the perfect time to reflect on all the lessons we've all learned and where we're heading in 2024. This last episode of 2023 is about gaining perspective, staying strong, and being the savvy teacher sellers I know we all are.

Today, we will talk about some of the significant issues faced this year in the TPT Seller community, how to respond to these issues as business owners, the power of focusing on the changes in our control, and the tough love pep talk as you head into 2024.

02:22 - The significant issues we have faced in the TPT Seller Community

14:43 - The mindset shift required as business owners

16:09 - Letting go of what's out of our control and focusing on what we can change

17:31 - How to take action and adapt in your TPT store

26:00 - The tough love pep talk you need to enter the new year with a clear mind

Resources:

Show Notes: https://kristendoyle.co/episode79

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78. How to Use AI in Your TPT Marketing and Still Be Authentically YOU with Brittany Long Dec 19, 2023

Show notes

Where do you stand when using AI for your TPT business? Maybe you’ve tried it and got frustrated or thought it took your personality out of your content. No matter how you feel about AI, today’s episode will give you a new way to use it without losing your voice!

Our guest today, Brittany Long, is the queen of the evergreen, the genius behind The AI Copy Club, and a former award-winning educator. Brittany understands the TPT world and gives her best tips to use AI for TPT sellers to better market their resources and save time without losing their voice.
In this episode, Brittany shares what led her to dive into the world of AI, how to use your teaching experience to get the most out of AI tools, the best ways to use AI in your TPT business, how to use AI tools effectively to get your desired results and save time.
01:46 - Brittany shares what led her to dive into the world of AI

03:15 - How to apply your teaching experience when using AI

05:12 - The best ways to use AI in your TPT seller business

12:56 - The step-by-step method to create content using AI

17:57 -Tips for making AI content sound like you

Resources:

Connect with Brittany:

Show Notes: https://kristendoyle.co/episode78

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77. Tools of the Trade: My Favorite Things for Savvy Teacher Sellers Dec 12, 2023

Show notes

As TPT sellers, it's all about finding tools to help us work smarter, not harder. Today, I'm borrowing an idea from the iconic Oprah! I'm sharing all of my favorite things as a teacher-seller.
You'll learn about the tools of the trade I use daily, including physical products, apps, tools that keep me productive and save me time, and other podcasts that you should be listening to as you grow your business.
There is something for everyone in this episode and it's just in time to create your holiday wishlist!
01:31 - My favorite physical goods for my Teacher Seller Business
08:03 - Productivity apps and tools to stay organized and productive
12:31 - All of my favorites for your website
16:07 - Podcasts recommendations for TPT Sellers and Entrepreneurs
Some of the links mentioned are affiliate links which helps to support this podcast at no additional cost to you.
Physical goods:

Apps & tools:

Website Stuff:

Hosting - BigScoots
SEO plugin - RankMath
Image Compression - Imagify

Podcasts Recommendations:

School of Sellers with Erin Waters
Podcasting for Educators with Sara Whittaker
Chill and Prosper with DDT
Do the Brave Thing with Kate Doster
Get Your Hopes Up with Christy Wright

Listener favorites:

Show Notes:https://kristendoyle.co/episode77

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76. How to Work ON Your Business, Not Just IN It: A Chat with Laura Kåmark Dec 05, 2023

Show notes

As TPT Sellers, overcoming the cycle of only working in your business but not on it can be challenging. One way to shift to focusing on working on your business is to implement CEO weeks.
Our guest today, Laura Kåmark, was tired of feeling overwhelmed trying to do everything in her business and decided she needed to make a change. She created time to dedicate to these tasks using her CEO Weeks strategy.
In today’s episode, Laura and I share this process with you and how you can implement some of these same systems in your TPT business. We are covering topics we are all prone to avoid, including social media, email marketing, data analysis, and the tools we use to make it all faster and easier.
03:13 - Laura shares what a CEO Week and why she created it

07:23 - What types of tasks to do during CEO Week

10:25 - How to utilize evergreen nurture sequence in your TPT business

17:00 - Taking time to analyze your business data to make informed decisions

21:41 - Strategies for content planning during CEO time

Resources:

Connect with Laura:

Show Notes: https://kristendoyle.co/episode76

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75. Course Platforms Comparison Nov 28, 2023

Show notes

As TPT sellers, we are always looking for what's next in business, and the next step often involves creating courses or memberships. These next steps allow you to diversify your income while serving the same audience. But how do you choose which course platform will be best for you?

I had the same question when going down the course creation path. Luckily, I did the hard work for you and tried them all. This allowed me to learn the ins and outs of each course platform, and now I get to share it with you before you begin.

In today's episode, you will compare the TPT community's three most popular course platforms. I am sharing all the pros and cons in the most important categories, including cost, user experience, affiliate marketing options, sales and marketing, customization, and so much more!

01:55 - The difference between Kajabi and Thrivecart Learn

04:34 - The affordability of each course platform

08:48 - All the ins and outs of marketing and scalability

03:30 - Options for selling on all three platforms

22:18 - My top pick for the course platform as a TPT seller

Resources:

Show Notes: https://kristendoyle.co/episode75

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74. Working Smarter, Not Harder: Embracing Flow in Your Business with Tiffany Marie Nov 21, 2023

Show notes

Are you tired of burning the candle from both ends? As TPT sellers, juggling many roles is common, and finding flow as an entrepreneur can be challenging. One way to find flow in your business is to learn how to work with your body and cycle instead of against it.
Our guest, Tiffany Souhrada, is a productivity mentor, tech strategist, and certified period coach. Her mission is to tackle the taboo and bring more flow into our lives as entrepreneurs. She helps her clients channel the strengths of each phase of their cycle and embrace the consistency that technology and automation can bring to their business.
Today, she shares with us the story behind what led her to become a period coach, how the fluctuations of our cycles impact our energy, why things sometimes feel complicated and sometimes feel effortless, and how we can use these phases to our advantage.

02:00 - Tiffany shares how she got into Period Coaching

04:02 - The best question to ask yourself when you’re struggling to find flow in your business

07:04 - How to tap into this idea of phases of your cycle when you’re cycle is irregular

08:22 - The four phases of our cycle and how we can use these phases as entrepreneurs

15:51 - How to use the phases when planning your calendar to embrace your natural flow

Resources:

Connect with Tiffany:

Visit her Website
Instagram: @tiffanymariestudio
Facebook: www.facebook.com/tiffanymariestudio

Show Notes: https://kristendoyle.co/episode74

Send us a text! (If you'd like a reply, please share your # in the message)

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