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63. Refuel & Refocus: Navigating TPT Seller Burnout and Slumps Sep 05, 2023

Show notes

It’s no secret that it’s a tough season on TPT right now. For many of us, sales are way down and that can quickly lead to feelings of frustration, stress, and TPT seller burnout. Trust me, I am experiencing the effects of this as well, with my own sales down.
However, I’m here to provide you with strategies and insights to help you stay motivated and navigate through these difficult times. While our store earnings might not be ideal right now, that doesn’t mean it’s time to throw in the towel.
There are practical things we can do that are in our control, and our mindset plays a big role in our ability to move forward in business. So, take a deep breath and join me as we tackle the challenges of TPT seller burnout and slumps together.
01:25 - A transparent update on where my TPT sales are compared to last year
02:48 - Why you need to remember WHO you are serving and impacting with your resources
07:03 - A reminder to focus on what you can control (and examples of what these things are!)
10:42 - How to know if you’re experiencing TPT seller burnout and what to do if you’re feeling this way
14:33 - A tip about revisiting your goals
Resources:

Show Notes: https://kristendoyle.co/episode63

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62. IP 101: Copyright & Trademark for TPT Sellers Aug 29, 2023

Show notes

As teacher authors, most of us are ‘accidental entrepreneurs’ and did not have any experience in business before creating our TPT stores. That’s why we are always learning about how we can not only scale our business, but also protect it.
Today we’re delving into arguably one of the most important things that we should have an understanding of: copyright & trademark for TPT sellers. You’ll hear all about how to navigate the world of intellectual property so that you have the tools to protect your TPT business and avoid issues down the road.
Disclaimer: I am not an attorney and this episode is not legal advice. Instead, I am sharing information drawn from my own research and experiences as a TPT seller based in the United States.
02:40 - Defining copyright & trademark for TPT sellers
06:26 - What to know about copyright and trademark infringement
08:33 - The major law that affects us as TPT sellers
12:44 - How we can protect our own businesses so that we’re not infringing on resources
Resources:

Show Notes: https://kristendoyle.co/episode62

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61. 4 More Product Creation Mistakes TPT Sellers Make Aug 22, 2023

Show notes

As a TPT seller, I know you’re constantly looking for ways to improve your product creation strategies. Sometimes learning from our mistakes can be the best way to move forward and scale our sales.
Last week, in episode 60, I shared a big mistake that sellers often make when creating TPT products. This week, you’ll hear four more product creation mistakes that you’ll want to avoid in the future. I can speak from experience when I say that avoiding these pitfalls will set you up for success in the competitive marketplace.
From steering clear on trends that may fade out quickly, to identifying gaps in the market, these tips will allow you to focus on creating TPT products that are high-quality and what your audience actually needs.
00:50 - Mistake #1: Jumping on super trendy ideas when creating TPT products
02:40- Mistake #2: Diving headfirst into “the red ocean”
06:17 - Mistake #3: Cranking out quantity over quality
07:49 - Mistake #4: Competing with yourself by creating too many of the EXACT same thing
10:51 - How to take action and avoid making these mistakes in the future
Resources:

Show Notes: https://kristendoyle.co/episode61

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60. The TPT Product Creation Mistake That's Slowing You Down Aug 15, 2023

Show notes

There’s always a cost when it comes to TPT product creation, whether that’s your money or your time. So let’s avoid getting stuck on the same details time and time again that drag out our projects WAY longer than they need to be.
You know how it goes. You’re searching for new fonts, colors, and clipart for every new product that you create. Suddenly hours have passed by and you’ve made zero progress on actually getting the product created.
Little by little, these time wasters really chip away at your productivity - and your wallet depending on the clipart and fonts you’re buying. Today I’m sharing one simple solution that can change the game for you and speed up your TPT product creation once and for all.
01:02 - Why your current TPT product creation process could be hurting you and your buyers
03:25 - The simple solution to the TPT product creation mistake that’s slowing you down
04:59 - Challenging the idea that the branding on your TPT products needs to match your website branding
08:05 - What to consider when choosing the right clipart
10:04 - The main elements to include in your brand board
Resources:

Show Notes: https://kristendoyle.co/episode60

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59. Prioritizing for Profit: The Top 3 Tasks for Busy TPT Sellers Aug 08, 2023

Show notes

How do you even begin to prioritize everything that is on your to-do list as a busy TPT seller? You want to grow your sales but only have so many hours in the day…so where do you focus your energy?
I’m taking the guesswork out of everything and telling you EXACTLY how to prioritize your TPT tasks based on where you are in your seller journey. Whether you’re just starting out or are a seasoned TPT seller with a full catalog of resources, I’ve got you covered.
Depending on your level of seller experience, your recommended priorities could be building a brand that stands out from the crowd, taking a deep dive into your sales data, or refining and updating your existing products. Tune in to hear how to zone in on the right tasks, ignore others, and transform your TPT seller journey.
3:27 - Your top three priorities if you’re a newer TPT seller
5:54 - What makes a resource ‘high quality’
10:03 - Your top three priorities if you’re a veteran seller
12:36 - What to do if you’re not getting enough traffic to your existing products
15:10 - Why buyers may be clicking on someone else’s resource instead of yours
Resources:

Show Notes: https://kristendoyle.co/episode59

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58. Quit Stalling and Post the Product Already! Aug 01, 2023

Show notes

Have you ever struggled with perfectionism when it comes to creating TPT products? For many sellers, getting started with products isn’t the problem. It’s actually finishing them and posting them in our store.
According to a poll that I posted on Instagram, the majority of you hit a roadblock when it’s time to create the preview and thumbnails.
Today I’m sharing my best advice on how to embrace the “done is better than perfect” mindset when it comes to creating TPT products, and how to save time and mental energy during this process. It’s time to quit stalling and post those products!
01:47 - Finding your confidence so that you can overcome your perfectionism
05:00 - What you can do to build momentum in order to finish creating TPT products and get them posted
06:52 - The importance of eye-catching previews and my favorite tool for creating them
09:26 - A resource that will help you create your previews, covers, and thumbnails
Resources:

Show Notes: https://kristendoyle.co/episode58

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57. 7 Mindset Shifts That Separate Top TPT Sellers From the Rest Jul 25, 2023

Show notes

What separates the top TPT sellers from the average TPT sellers? You might be surprised to hear that it all comes down to mindset! To take your business to the next level, critical mindset shifts have to be made.
Many TPT sellers are very different from other entrepreneurs because they often fall into the "accidental entrepreneur" category. Because of this, it’s common for teacher sellers to have mindset roadblocks that hold them back from becoming one of the top TPT sellers.
In today's episode, I am sharing the lessons I've learned along my journey, the seven critical mindset shifts you can make to succeed as a top TPT seller, and how you can apply these shifts to your TPT business.
02:02 - How to transition from a teacher mindset to a business mindset
03:46 - The difference between abundance mindset vs scarcity mindset
06:41 - The top TPT sellers avoid the comparison game
08:39 - How to embrace negative feedback and failures as learning opportunities
10:34 - Adopting a long-term mindset and planning for sustained success
For all resources, head to the show notes: https://kristendoyle.co/episode57

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56. Should You Start a Podcast for Your Teacher Seller Business? with Sara Whittaker Jul 17, 2023

Show notes

Have you ever wondered if starting a podcast would add value to your business? You might be unsure about what of tech is involved, what kind of time investment it will be, and whether or not it’s even worth it. In today’s episode, we’re giving you all the details of what to consider when it comes to determining if podcasting is right for you!
Our guest, Sara Whittaker, is a teacher turned podcast strategist and the host of the Podcasting for Educators podcast. She helps teachers and TPT sellers start and leverage podcasting to grow their businesses and connect deeper with their audience.
Tune in to hear us dig into the benefits of podcasting as a TPT seller, how to know whether or not it's the right move for you at this time, what you need to get started, and Sara's practical first steps for getting started.

02:21 - The most common reasons that people decide to start podcasting

09:13 - The most significant benefits of starting a podcast as a Teacher or TPT Seller

11:44 - Two questions to get clear on before committing to a podcast

17:29 - Essential items and programs needed to get your podcast started
For all resources, head to the show notes: https://kristendoyle.co/episode56

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55. How it Started vs. How It's Going: Celebrating One Year of The Savvy Teacher Seller Jul 11, 2023

Show notes

It’s time for a very special episode to celebrate the one-year anniversary of The Savvy Teacher Seller! 🥳 I thought it would be fun to mix it up and have my podcast manager, Sara Whittaker, from Podcasting for Educators, at the microphone to interview me for a change.
I am pulling back the curtain on how the podcast idea first came to me and what it’s been like over the last year of releasing weekly episodes! I’m spilling the good, challenging, and everything in between.
In today’s first-anniversary celebration episode, I will be looking back on when I first had the idea to start a podcast. Plus I’ll share the most significant benefits podcasting has brought to my business along with the struggles through my first year as a podcaster, and my best advice for anyone who is considering starting their podcast.
02:15 - The story behind starting The Savvy Teacher Seller Podcast
06:59 - All the feelings that came with releasing the podcast to the world
09:46 - The fears of running out of new content ideas for the podcast
12:07 - How podcasting is the ultimate tool for creating authentic connections with others
14:20 - The most significant challenges from the first year of podcasting
For all resources, head to the show notes: https://kristendoyle.co/episode55

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54. Surviving the Domino Effects of a Facebook Hack with Marcy Bernethy Jul 04, 2023

Show notes

Have you ever wondered how Facebook hacks happen and how you can reclaim your Facebook account if it gets hacked? Today’s guest is sharing her first-hand experience to help us prevent and prepare for this unfortunate possibility.
One of my best TPT friends, Marcy Bernethy, joins me to talk about how she survived a five-month process of recovering her Facebook after being hacked. Marcy experienced one of the worst hacks her hacking team has ever handled.
In today’s episode, Marcy shares her story about how her Facebook account was hacked, the journey to gain access back to her account over five months, and her best advice to prevent hacks from happening in our TPT businesses.
01:57 - Marcy shares her experience with having her Facebook hacked
16:43 - The five-month journey to recover her Facebook account
26:20 - Who social media insurance is for, and how it protects business owners
35:46 - The valuable support Marcy hired to help her get back into her Facebook
For all resources, head to the show notes: https://kristendoyle.co/episode54

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