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43. Why Pinterest is Still Relevant for TPT Sellers Today with Kate Ahl Apr 18, 2023

Show notes

Have you wondered if Pinterest is even worth your time as a TPT Seller? This episode will cover all you need to know about how Pinterest works in 2023!

Today’s guest is Kate Ahl, the owner of Simple Pin Media, and she has nearly ten years of supporting clients with Pinterest for their businesses. Kate loves teaching others how to add Pinterest to their marketing strategy to see long-term growth without feeling overwhelmed.
In today’s episode, Kate shares why Pinterest is worth our time in 2023, how to approach your marketing efforts as a TPT seller on Pinterest, the mindset shift needed to see success when using Pinterest, and what you need to know about the need to create new pins.
02:16 - Kate shares how she got started with Pinterest Marketing

04:17 - Why Pinterest is worth your time in 2023 as a marketing tool

9:35 - Tips for using Pinterest to see results as a TPT Seller

15:45 - What you need to know about creating fresh pins

17:47 - The mindset shift needed when approaching Pinterest as a marketing tool
20:56 - Everything you need to know about Pinterest Ads
For all resources, head to the show notes: https://kristendoyle.co/episode43

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42. Adding Lead Magnets to Your Site and Managing Multiple Lead Magnets [Email Series] Apr 11, 2023

Show notes

Do you need help with managing multiple lead magnets in your TPT business? I'm sharing a four-step process for managing multiple email opt-ins for your list.
Most teacher sellers have more lead magnets than other types of online business owners. As you may have already figured out, it can very quickly become overwhelming to try and balance them all. In today’s episode, I’ve got you covered with a four-step process to help you manage multiple lead magnets effectively.
Plus, we'll dive into why generic email marketing advice just doesn’t cut it for teacher sellers and how to prioritize which lead magnets to promote so you can focus on the ones that will give you the best return on investment. Tune in to take control of your multiple lead magnets and streamline your email marketing strategy! 🚀

01:20 - Why typical email marketing advice isn’t ideal for teacher sellers

02:05 - How to evaluate and determine your most effective lead magnets

04:07 - The purpose of identifying your primary focus for your lead magnets

05:09 - The difference between primary and secondary lead magnets
For all resources, head to the show notes: https://kristendoyle.co/episode42
Get the free email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

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41. From Writer's Block to Inbox Gold: Email Marketing with Kate Doster [Email Series] Apr 04, 2023

Show notes

Are you tired of staring at a blank screen with a blinking cursor when it's time to write your emails? I've got you covered with this episode as we dive into how to take your email marketing to the next level.
Today's guest is Kate Doster, the creator of the Love Your List 2.0 Email Marketing Mega Course and an all-around email marketing expert! Kate's approach is different from the usual "bro-tactics". Instead, her approach focuses on building trust and connection with her email list subscribers.
In our conversation, Kate shares her best advice for beating writer's block, building an authentic connection and trust with your audience, converting your subscribers into paying customers, and learning how to apply your real-life teaching experience to your emails.
04:07 - How to know what to write in your email marketing content
10:58 - Tips for building trust and creating authentic connections with email subscribers
17:44 - Kate shares her best tips for beating writer’s block when it comes to email marketing
24:00 - How to get email subscribers to convert into paying customers
32:15 - Kate answers my rapid-fire email marketing questions
For all resources, head to the show notes: https://kristendoyle.co/episode41
Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

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40. Start an Email List in 3 Steps [Email Series] Mar 28, 2023

Show notes

Are you ready to start an email list for your TPT business but need help figuring out where to start? I'm breaking it down into three simple steps to start without feeling overwhelmed!

As we all know, social media algorithms are constantly changing, and TPT needs to give us a way to contact our buyers. Creating an email list is essential for having a way to reach our audiences.

In today's episode, we are diving into the three simple steps for starting your email list, how to choose your email marketing provider, how to select your opt-in lead magnet, the best ways to promote your lead magnet, and a step-by-step walkthrough of getting your opt-in to your email list.
00:40 - The Power of email marketing as a TPT Seller

01:28 - What to look for when choosing email providers

04:34 - How to build a lead magnet that attracts the right audience

06:01 - The best ways to share your lead magnet to grow your email list

07:44 - How to deliver your lead magnet to subscribers using ConvertKit and Flodesk

For all resources, head to the show notes: https://kristendoyle.co/episode40
Get the email marketing episode playlist: https://kristendoyle.co/free-email-marketing-playlist/

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

39. Spring Cleaning for Your Website Mar 21, 2023

Show notes

In many ways, as a TPT Seller, your website acts as your digital classroom. Just like our real classrooms, we need to dedicate time to giving it a thorough cleaning. What better time to do this than the season of renewal…spring! So, let’s do some spring cleaning, website style, and get our websites organized and decluttered.
To keep your space tidy and your visitors engaged, you need to keep it fresh, organized, and up to date. By taking action in advance, you can be confident that your website and your visitors are safe.
In this episode, I'll cover everything you need to know about website spring cleaning, from decluttering to organizing, and even checking up on your website's security. After following these simple steps, you'll be off to a fresh start!
01:11 - The importance of decluttering your website to improve your website's load time and boost security
02:29 - How to use URL redirections when deleting old content and webpages
04:51 - The biggest culprit for confusing navigation on most TPT websites
06:02 - How to keep your website's security effective and up to date
Sign up for my WordPress Care Plan.

For all resources, head to the show notes: https://kristendoyle.co/episode39

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Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

38. Formatting Blog Posts for Better SEO & Readability Mar 14, 2023

Show notes

As TPT Sellers, the ultimate goal is to attract more visitors and potential customers to our website, but how can we do it? By learning to use SEO best practices with our blog formatting strategy!
When using good SEO, it’s like waving a magic wand to get more people to visit your website or your blog posts on their own, just from a search. Without it, your website is like a needle in a haystack…hard to find, and easy to forget!
In today’s episode, you’ll learn all about why SEO is critical to your visibility, the six steps for formatting your blog posts for better SEO and readability, how to find the right keywords for your content, and the most important factor of getting your content seen by potential customers.
01:32 - How to capture visitor's attention in 2023
02:31 - The critical steps of outlining your blog posts for SEO purposes
04:28 - Tools to find relevant keywords to use in your blog formatting
06:45 - What makes a blog post engaging and captivating
07:27 - Tips when using AI tools in your blog writing process
Join SEO for Teacher Authors
For all resources, head to the show notes: https://kristendoyle.co/episode38

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Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

37. Lynda Williams' Journey to TPT Success with Website and TPT SEO Mar 07, 2023

Show notes

How can working on TPT SEO grow your teacher seller business and your website traffic? Our guest Linda Williams is sharing how even someone who isn't a digital native can excel when tweaking key components of her SEO practices.
Today's guest is Linda Williams, the owner of Teaching Science with Linda R Williams. Linda has been a teacher for over 34 years, and she's been selling science resources on TPT since 2013. Linda has grown her TPT business by learning and implementing SEO strategies.
In today's episode, Linda shares what she learned from taking SEO for Teacher Authors, how she's using SEO to grow her TPT business and her website traffic, what she is doing to optimize her products on TPT, how to optimize your website and the benefits that she's seen from improving her SEO over the years.
02:53 - Linda shares how she uses SEO for her TPT business and website
04:11 - The changes you can make to improve TPT SEO
11:37 - How to approach SEO for Google and your website traffic
13:31 - The go-to SEO plugins for WordPress blogs
21:44 - Answering the big question - Where’s the best place to drive traffic to as a TPT seller?
SEO for Teacher Authors
For all resources, head to the show notes: https://kristendoyle.co/episode37

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Bonus Episode: My Thoughts on IXL Acquiring TPT Mar 03, 2023

Show notes

In this bonus episode of the Savvy Teacher Seller podcast, I'm getting real about the recent acquisition of TeachersPayTeachers by IXL and how it's been causing stress within the teacher seller community (myself included). As a fellow teacher seller, I understand how unsettling this news can be, but I want to provide some reassurance and perspective on the situation.

We talk about the three possible scenarios that may arise from the acquisition, and share our thoughts on how we can best cope with the changes that may come. Tune in for some honest conversation and practical advice on how to navigate this uncertain time as a teacher seller.

➡ Press release about IXL acquiring TPT
➡ TPT Forum thread about the acquisition with Amy's comment sharing words from IXL's CEO
➡ Register for the TPT Town Hall on Monday 3/6
Join the Profit Booster Bootcamp - happening March 12-15 with a welcome party on March 11!

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36. The Top 3 Data Points to Track in Your TPT Dashboard Feb 28, 2023

Show notes

How can you make sense of your TPT dashboard and use the information to increase your earnings? There are certain data points that you should be focusing on, and I’m breaking them down for you inside this episode.
This data can make or break your TPT business, so it's time to stop resisting the numbers and learn how to use the information to make the best data-driven decisions! There are three metrics in particular that I'm zoning in on today. You'll also hear how to adjust your strategies based on your metrics, and the most essential way to evaluate your TPT business’ progress.
After listening to today's episode, you'll know exactly what to focus on when reviewing your TPT data. Your action step for this week is to review your TPT Dashboard, focusing on these 3 data points. Identifying where you can make improvements is the first step towards making exciting changes in your business. You never know...you just might find that analyzing your data can be fun!
00:47 - The purpose of page views and data changes to look out for
03:08 - How to understand your TPT conversion rate
05:49 - The essential metric to understand when making TPT decisions
07:09 - How to use your TPT metrics to make data-driven decisions
Register for the Profit Booster Bootcamp!
For all resources, head to the show notes: https://kristendoyle.co/episode36

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35. Teacher Seller Story: How Melissa Martinez Scales Her Store Working Only a Few Hours a Day Feb 21, 2023

Show notes

Are you constantly running out of time, trying to juggle motherhood and your TPT business? You're not alone! But, the good news is that it's possible to achieve a balance that you feel good about, and today's episode is about how one teacher seller is making it all happen.
Today's guest is Melissa Martinez, the owner of That One Cheerful Classroom. Melissa started as an upper elementary teacher and is now a work-from-home mom, but only works a few hours a day. When she started taking her TPT store more seriously, she learned a lot about using her data to drive decision-making and leverage SEO to grow her sales.
It can be challenging to balance your time between TPT and caring for your kids or between TPT and working full-time as a teacher! But Melissa shares how she can grow her business, be a present mom, and only work 2-3 hours per day.
In this episode, you'll hear Melissa share how she fell into TPT, what made her leap into her TPT business full-time, and how she learned to use her audience's feedback to inform her business decisions.
01:50 - Melissa’s journey from teacher to full-time TPT seller and stay-at-home mom
05:58 - How she prioritizes her time as a teacher seller with limited time
07:45 - The power of tapping into your audience to know where to focus your efforts
21:41 - The most significant benefits of taking the Profit Booster Bootcamp four times
For all resources, head to the show notes: https://kristendoyle.co/episode35

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

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