Small Business Savvy | Web Design, Systems, and Marketing

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34. Teacher Seller Story: How Keira Lebrón uses Data & SEO to Grow Her Spanish TPT Store Feb 14, 2023

Show notes

We all know how important data and SEO are to our business growth, but it's always fascinating to hear firsthand how a fellow teacher seller is finding success! Our guest Keira is sharing how she utilizes her TPT store data to grow her Spanish TPT store.

The best part of Keira's journey is that she has seen massive growth by focusing on her existing products rather than constantly creating many new ones. Keira Lebrón has been selling on TPT since 2017, supporting middle and high school Spanish language arts teachers. She has found what works best for growth and how to cater to two different audiences.

In today's episode, Keira shares how she uses data to improve her existing products, how to use the more important data metrics to grow on TPT, and how she's been able to increase her sales with her strategies, all while she is a full time public high school teacher.

2:06 - Keira shares how she got started with TPT

5:34 - How Keira's investments in her education helped her grow

7:22 - The most important metrics to look at when analyzing your TPT store data

12:58 - How to approach SEO when targeting multiple TPT audiences in various languages

17:54 - Finding the balance between SEO friendly and being authentic to your audience

For all resources, head to the show notes: https://kristendoyle.co/episode34

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33. PDFs, JPEGs, & Videos, oh my! Which Type of Preview is Best for Your TPT Products? Feb 07, 2023

Show notes

Do you need help choosing which TPT preview is best for your products? Why are previews so important, and how much time should you put into them? These are common questions among TPT sellers, for a good reason!
As you've probably heard, your product preview is one of the most important parts of your listings. Data shows that customers are 60% more likely to purchase a product with a TPT preview than without, and that's not even factoring in using the optimal type.
I'm diving into the three types of TPT preview options, how to determine which option is the best fit for each product in your store, and examples of resources for all three types.
After listening to today's episode, you'll know the importance of using TPT previews and how to choose the best option. Your action step for this week is to ensure your current resources have previews and are the best preview type for that item.
00:36 - Why TPT previews are an essential element of your product listings
01:17 - The three types of TPT previews
01:40 - What video previews are, and when they should be used
03:31 - When to use PDF previews and best practices when using them
05:12 - How to use single image previews effectively and when to avoid them
For all resources, head to the show notes: https://kristendoyle.co/episode33

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32: Lessons Learned from Factory Resetting My MacBook Jan 31, 2023

Show notes

What's your worst nightmare as a TPT seller? Losing everything on your computer is probably at the top of your list! I learned the hard way when I had to factory reset my Macbook, and I'm here to share my lessons.
This mishap was a seriously stressful experience, with many moving pieces. But it also taught me some valuable lessons I want to share with you to help you avoid this in the future!
By putting these best practices in place now, you'll never have to stress about the nightmare of the factory reset and risk losing all of your TPT business materials.
1:16 - What led me to factory reset my Macbook
3:32 - The importance of regularly backing up your computer and utilizing cloud storage
6:19 - How to keep your computer decluttered and organized
10:29 - The power of being proactive to avoid factory resetting your computer
For all resources, head to the show notes: https://kristendoyle.co/episode32

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31. 20 Chrome Extensions for Teacher Sellers Jan 24, 2023

Show notes

Are you tired of wasting time and feeling like there's not enough hours in the day to get everything done? I'm raising my hand with you! That's why today I’m sharing my Top 20 Google Chrome extensions for TPT sellers (and really any online entrepreneurs).

Believe it or not, something as simple as a Chrome extension can really help you save time, increase productivity, and generally make your TPT life so much easier. And we can all use as much "easy" as we can get!

Now, push play and discover the best Chrome extensions for TPT sellers so that you can start working smarter, instead of harder, in your TPT business.

00:43 - The purpose of Google Chrome Extensions for TPT sellers

1:26 - My top 20 Google Chrome extensions for Teacher Sellers

7:47 - Project Management Chrome Extension Options

11:47 - My top tip for implementing Google Chrome Extensions into your TPT business
For all resources, head to the show notes: https://kristendoyle.co/episode31

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30. How to Use Chrome's Multiple Profiles as a Teacher Seller Jan 17, 2023

Show notes

Do you need help to keep your personal and business life separated? Today I am talking about a super helpful tool that can help you streamline and organize your business and personal life, and that is using the Chrome multiple profiles available in the Google Chrome browser.
If you are like many teacher sellers, you probably use Google Chrome as your go-to web browser for both personal and professional purposes. If you don't, I highly recommend trying it out. No matter which browser you use, projects can quickly get overwhelming when juggling multiple tasks in any capacity!
By implementing multiple chrome profiles, you can easily access all the different tabs, extensions, and passwords you have to manage for each specific business area. My Chrome profiles saved me a ton of time and headache this month when I factory reset my computer.
You'll learn what Chrome profiles are, how to access them, how to implement them into your TPT business and personal life, and how I've used them to save time and energy in my own life.
1:27 What is a Chrome Profile?
2:07 How to set up and use multiple Chrome profiles
3:01 Things to consider when sharing Chrome profile with others
3:33 The process of switching between your multiple Chrome profiles
6:43 Recommendation for using Chrome profiles as a TPT business owner
For all resources, head to the show notes: https://kristendoyle.co/episode30

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29. 3 Free AI Tools for Digital Creators & How to Use Them Jan 10, 2023

Show notes

What's something that all of us teacher sellers have in common? We're busy, busy, busy! If you love learning new ways to streamline your business and save you time, then I have a feeling you'll be all ears for today's episode. I'm sharing all about how you can use AI, or artificial intelligence, to get more done in less time.
Many of these AI tools are beginning to gain traction, and for good reason. They can be used to help with customer service, social media content, podcasting, TPT product listings, blog posts, and more. In fact, you might be surprised to know that I used AI to help generate this very podcast episode!
I'm zoning in on three specific AI tools for teacher sellers. You'll hear what they do really well, where there are gaps, and what to know before getting started.
3:30 Four things that AI tools for teacher sellers can do really well
7:44 A Chat GPT trick to use for achieving the right tone in your copy
8:15 The big thing that I'm rating AI tools as "just okay" at (for now, at least!)
10:37 Areas where AI tools still need a lot of improvement
11:20 Negative SEO effects of using AI, and my recommendation to overcome them
For all resources, head to the show notes: https://kristendoyle.co/episode29

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28. 23 TPT Seller Tips for 2023 Jan 03, 2023

Show notes

This is our first episode of 2023, and we're kicking things off with a collection of 23 TPT seller tips. This list includes some of my best pieces of advice, as well as words of wisdom straight from the mouths of teacher sellers like you.
These TPT seller tips are for both new and veteran teachers, and include a lot of things that I wish I knew from the very beginning of my seller journey. They range from the importance of taking holidays off, to how to know when to unfollow certain TPT sellers on social media, to why you should start an email list, and everything in between.
You'll even hear two tips from my own children that definitely apply to our businesses! I hope this list gives you the inspiration you need to get out there and make 2023 your best year yet.
After listening, I challenge you to choose two of these TPT seller tips to put into motion right away. What will your action steps be? Send me a message on Instagram @kristendoyle.co to let me know so that I can cheer you on!
1:40 Why you should set social media boundaries, and how to do that
4:27 A tip for what you can do now to help with any future hires you make in your business
7:42 Helpful TPT seller tips from fellow teacher authors
11:15 The importance of finishing your resources, and what you can do to make that easier
13:31 Why you should invest in your business, and the two types of things to invest in
17:07 What it means to diversify your income, and ideas for how you can do that
For all resources, head to the show notes: https://kristendoyle.co/episode28

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27. Google Drive & Gmail Organization Tips to Help You Start Fresh in 2023 with Dara Sklar Dec 27, 2022

Show notes

When you open your gmail inbox, do you feel an immediate rush of overwhelm? Would you be embarrassed for someone to see the inside of your Google Drive? If you answered yes, then today's episode just might change your life!
I often describe my inbox as a dumpster fire. Even when I take the time to get it organized, and get rid of unwanted emails, I can never seem to actually keep it that way. I know that so many other teacher sellers feel the same way. That's why I was so excited to have today's guest, Dara Sklar, on the podcast. Dara is here to help us take on our Google Drive and Gmail organization.
You're going to love all the tips that Dara shares in today's episode because they are simple and will save you so much time in the future.
6:04 What you need to know about Gmail organization, including how to get your inbox to zero in minutes
12:50 One suggestion for TPT sellers to decrease the comparison game and have less junk in your inbox
22:14 Dara’s best tips for keeping your Google Drive organized (and your files safe!)
27:50 Why it’s more important to name a file than to have a perfect virtual filing system
38:49 How to prioritize where to start, and what to focus on, with your Google Drive and Gmail organization
41:10 Rapid fire Q&A for Dara
For all resources, head to the show notes: https://kristendoyle.co/episode27

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26. TPT Store Audit with Erin Waters from School of Sellers Dec 20, 2022

Show notes

Do you ever wish that you could get honest feedback about your TPT store from an experienced teacher seller? A store audit may be just what you need! You'll get to learn exactly what a store audit looks like in today's special episode.
This is a unique episode because it's originally from the School of Sellers podcast, hosted by Erin Waters. It's a store audit that Erin did for TPT seller, Jennifer Darrell from La Profesora Inspiradora. Erin and I used to do live store audits together on Clubhouse, and we always had so much fun taking a close look at someone's store and giving them helpful feedback.
It's so important to ensure that your store is cohesive, true to you, and representative of what you want to be known for. Erin is looking at these things and more during this store audit. Her and Jennifer talk about decisions that go into updating products, how elements such as colors and fonts can make a big impact on listings, and how to attract the right-fit buyers.
5:35 Erin does a walkthrough of Jennifer’s branding to kick off the store audit
11:40 An important way to stand out among competitors on TpT
13:25 Jennifer and Erin talk through whether you should spend more of your time updating and optimizing or creating new projects
19:54 Reflecting on whether or not your TpT store is representative of what you want to be known for
24:00 Erin clicks through one of Jennifer’s product to audit the customer’s journey
For all resources, head to the show notes: https://kristendoyle.co/episode26

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25. Creating a Top Notch Customer Experience [Selling on Your Site Series] Dec 13, 2022

Show notes

Today's episode is part three in our "selling on your site" podcast series. In episode 23, I shared what to consider before taking the leap in opening your website store. Then, in episode 24, Katherine Tucker joined me for a discussion all about the ins and outs of sales tax for teacher sellers.
Now that you know about starting your website store, and how to handle sales tax, let's move on to the next big question of, How do you create an amazing customer experience in your website store?
When selling on your own site, one of the most important things to consider is how you can be sure that customers feel comfortable purchasing from you. When you have a website store, you don't have the reputation of a well-known marketplace that buyers already know and trust. You're asking people to get out their credit cards, so let's do everything possible to set up your site in a way that makes browsers confident about hitting that purchase button.
2:57 What you can do to make the browsing and searching experience incredible for your buyer when they arrive on your site
5:04 The importance of making it super easy for a buyer to find their cart, and having a crystal clear checkout page
9:40 Two things that buyers need after purchasing, and how to achieve this easily
12:50 My recommendations on where to host your downloadable files
15:48 How to handle FAQs and support
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For all resources, head to the show notes: https://kristendoyle.co/episode25

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