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14. Selling on TPT Without Social Media Sep 27, 2022

Show notes

Where are my introverted teacher sellers? I know there’s many of you out there, and as a result, you may find social media to be extremely draining.

It can be a lot of pressure to run a business that relies on sales, and selling on TPT is no exception. We tend to feel like we have to be cranking out content 24/7 on Instagram in order to bring in new customers. While creating reels, and showing up on Instagram stories every single day may be something that you love, for many sellers it’s quite the opposite.

There’s hope out there for all of us, though! Today I’m talking to someone who has cracked the code on how to be successful at selling on TPT without using social media as a marketing tool. She’s an introvert who has learned to put her energy towards parts of her business that are within her control and that consistently brings in new sales.

Pav took my online course, SEO for Teacher Authors, in 2020. She began putting these SEO strategies in place on her blog and inside her TPT store. Pav is sharing the results she has experienced since making these changes, and how she is now successfully selling on TPT without the pressure of Instagram!

3:10 Pav’s initial experience with pushing her limits on Instagram vs. how she uses it now

7:35 How Pav is driving people to her store (no social media required!)

10:50 Pav shares her results with working intentionally on improving her SEO

17:27 A reminder to focus on what you can control in order to get the best ROI when you’re selling on TPT

For the transcript and show notes, head here: https://kristendoyle.co/episode14

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13. From Accidental Entrepreneur to Growing Intentionally with Caroline St. Amour Sep 20, 2022

Show notes

TPT sellers, raise your hand if you’ve ever referred to yourself as an "accidental entrepreneur". So many of us can relate to this phrase because most of us didn’t start our TPT stores thinking it would turn into a real business that brings in consistent income.

Maybe you started out because you were a customer on TPT and realized, hey, I can do this! So you decided to start creating resources that would help teachers and students while also making a little extra money to pay for your Starbucks. The next thing you know, you have hundreds of resources in your store, and a legitimate business on your hands.

Our guest today, Caroline St. Amour, is a fellow accidental entrepreneur. She started her TPT store after realizing that there were absolutely no resources for French teachers. When Caroline first opened her store about ten years ago, things were a lot different. With the teacher seller space being much less crowded than it is now, resources sold without needing to worry about things like detailed descriptions, well-designed covers, and pdf previews.

As time went on, Caroline realized that she needed to make some intentional changes in order to grow her business. She took my Profit Booster Bootcamp and learned about how important it was to optimize her product listings. Once she took what she learned and applied it, her views and conversions skyrocketed.

If you want to learn more about my next round of the Profit Booster Bootcamp, where you can learn to get results like Caroline did, you can get all the details here.

3:05 How Caroline first found accidental success with her TPT store

8:35 What Caroline has realized that she should have been doing all along in her TPT store.

9:52 The results that she has seen since she began optimizing her products

16:17 Tips for how to prioritize all the updates to your products

Learn more about my TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript and show notes, head here: https://kristendoyle.co/episode13

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12. 5 Ways to Increase Your TPT Conversion Rate Sep 13, 2022

Show notes

If you know me then you know that I could talk about SEO, and how to leverage it for your business, all day long. However, there’s something else that teacher sellers like you really need to be doing in order to maximize your results and boost your sales. Can you guess what it is?

It’s optimizing your product listings for better TPT conversion rates!

You see, SEO will bring traffic to your product listings, but that alone won’t increase your sales. We need to actually convert those browsers into customers.

It comes down to this simple (but super important) equation: Page Views x Conversion Rate x Price = Your Sales. This is why SEO and optimizing your product listings work hand in hand.

So, if you're unsure if you have products that need to be updated for a better TPT conversion rate, where do you start? First, you need to take your emotion out of the equation and look at the product objectively. Then, answer the five questions that I'm sharing in this episode in order to determine whether or not a product needs to be updated. Once you answer these questions, you will have a plan for making your updates so that you can increase your TPT conversion rate as soon as possible.

1:26 The 3 factors you need to look at if you want to increase your sales

2:08 What the average TPT conversation rate is

3:25 5 questions you can ask yourself when it comes to looking at your products to decide which things need to be updated

7:12 Which should you work on first: product listing optimization or SEO optimization?
Sign up for The TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript, show notes, and a printable version of the 5 questions mentioned, head here: https://kristendoyle.co/episode12

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Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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11. How to Deal with Search Algorithm Changes Sep 06, 2022

Show notes

You’ve heard me talk again and again about the importance of SEO, and for good reason! A solid SEO strategy can boost you to the top of search results for your resources and products whether you’re on Google, TPT, Amazon, Etsy, or YouTube. The key is understanding the search algorithm for the platform you’re on.

Frustration often occurs when algorithm changes pop up, which has been happening a lot this year on both Google and TPT. As TPT sellers, I know a lot of you are worried about how these changes could affect your business.

With Google and TPT both being the leaders in their industries it’s good to be in the know, so that you can make any necessary tweaks. Thankfully you’ve got SEO nerds like me to help you navigate these algorithm changes! 🤣

In this episode of The Savvy Teacher Seller, I’m diving into why platforms make algorithm changes, what “black hat SEO” is, how you can always make the best experience for your customers and readers by using proven SEO practices, and how to bounce back from negative results of search algorithm changes.

1:01 The true purpose of a search engine, whether it’s Google or TPT

3:46 Why search algorithms change, and how we know an algorithm is changing

4:54 How you can keep algorithm changes from affecting your business too much

7:36 What to do if algorithm changes are negatively affecting your business, and when to expect results
Get on the waitlist for my course, SEO for Teacher Authors.
Register for the TPT Seller Virtual Meetup on September 17, 2022.

For the transcript and show notes, head here: https://kristendoyle.co/episode11

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Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

10. WordPress Plugins You Shouldn't Install Aug 30, 2022

Show notes

On episode 9 of The Savvy Teacher Seller, I shared my top 5 plugins that you should have on your WordPress site. Yes, certain plugins are a must when it comes to adding functionality to your website. However, the problems begin when you are using too many plugins, or the wrong ones!

Sometimes I work on a client’s website and see that they have 50+ active plugins, and most of them just aren’t necessary. It’s time to Marie Kondo your plugins and get rid of the ones that are not serving you.

I’ll make it easy for you by sharing the WordPress plugins not to install, so that you can delete them as soon as today. You’ll also find that some of your current plugins can do more than you think they can!

If this episode helped you identify which WordPress plugins not to install, and you’ve made a plan for cleaning them up, I want to hear from you! You can send me a message on Instagram @kristendoyle.co.

1:11 The problems that occur when there’s too many plugins, and what to think about before adding any new plugins to your site

3:46 Top WordPress plugins not to install

6:25 Plugins with duplicate functionality

10:17 Various functions that your page builder can do that you don’t need an additional plugin for

11:58 Today’s action step to start getting rid of unnecessary plugins without losing content

For the transcript and show notes, head here: https://kristendoyle.co/episode10.

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

9. 5 Must-Have Plugins for Every WordPress Site Aug 23, 2022

Show notes

One of the most frequently asked questions that I get from TPT sellers is, what are the must-have WordPress plugins that I should have for my website? If you’ve had the same question, then today is your lucky day because I’m answering it in this episode, as well as why the right plugins are so important!

If you have a WordPress website for your teacher seller business, then it’s important to know that you want to keep your site as lightweight as possible. This will ensure that your site runs quickly, and trust me, site speed matters! Did you know that if it takes 10-15 seconds for a page to load on your site, people are almost 200% more likely to leave your site?

So how do you ensure that your WordPress site is functional, while still being lightweight? That’s where plugins come in. Installing the right plugins is crucial, and there’s a few must-have plugins I believe every site should have. Tune in to hear my top 5 must-have WordPress plugins for every site.

If you’d like these plugins installed for you, you can sign up for my WordPress Care Plan!

Be sure to check out next week’s episode to hear which plugins you don’t need, and should get rid of.

0:49 What a plugin actually is

2:13 The 5 types of must-have WordPress plugins every site should have, and specific recommendations

3:38 Why RankMath is one of my must-have WordPress plugins over Yoast for SEO

11:08 Your action step today to ensure you have must-have WordPress plugins installed

For the transcript and show notes, head here: https://kristendoyle.co/episode9.

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

8. What's Going on with Google Analytics 4? Aug 16, 2022

Show notes

Have you heard the buzz around Google Analytics 4? If not, I'm here to fill you in about the recent announcement that was made.

In short, the tracking code that most of our websites use to track analytics is being shut down. Everyone will be required to use the new Google Analytics 4 tracking to track their website data beginning July 1, 2023. Depending on when you're reading this, that date may seem far away. However, there are specific things I recommend that you do now to prepare for this change.

If terms like Google Analytics, tracking, and code sounds like another language to you, I've got you covered. I'm going to walk you through exactly what to do so that you don't lose all of your Google Analytics data when July 2023 rolls around. If you prefer to have me take care of this Google Analytics 4 update for you, head here!

1:03 Why you need Google Analytics for your teacher seller business

3:41 A simple explanation of Universal Analytics vs. Google Analytics 4

5:02 Why I’m recommending that you keep both versions of Google Analytics for now

7:31 Your action step to take today to ensure you have Google Analytics 4 installed

For the transcript and show notes, head here: https://kristendoyle.co/episode8.

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan
Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

7. Boost Your Sales with Featured Testimonials on TPT Aug 09, 2022

Show notes

As teacher sellers, we know that things are constantly changing and evolving. One of the latest updates is featured testimonials on TPT. If you’re a words of affirmation girl like I am, you’re going to love this!

Since I’ve been part of the beta for these featured testimonials, I’ve had the opportunity to play around with this new feature for the past few weeks and want to share my thoughts (and excitement) with you.

Featured testimonials on TPT brings a lot of new opportunity for even more conversions on your product listings. In this episode, I’m filling you in on the top things to consider when using featured testimonials so that you can leverage them in the best way possible!

One of the more underrated benefits of these featured testimonials is that it reminds us, as sellers, to focus on the positive reviews we’ve received on our products. If you have a favorite product review that you're highlighting in your store, share it with me on Instagram @kristendoyle.co!

1:08 The criteria used in order to pull good reviews to put in the featured testimonials on TPT

4:43 My recommendations on how to best use featured testimonials on TPT

9:09 One way to track how featured testimonials are affecting your sales and conversion rates

9:42 Your action step for this episode to help you get started with utilizing featured testimonials on TPT in the most effective way

For the transcript and show notes, head here: https://kristendoyle.co/episode7

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

6. Let's Talk TPT Data with Jarrett Vaucher Aug 02, 2022

Show notes

Ya’ll are in for a treat today because this is my very first guest episode! Better yet, we’re talking to someone who loves TPT data just as much as I do.
Jarrett Vaucher is on the show to chat about why TPT data is so incredibly important for growth in your business. When you get into the habit of being intentional about tracking your data, it will allow you to make data-driven decisions that will really move the needle in your business over time. In fact, optimizing what you already have in your store based on TPT data can make a much greater impact than adding new products!
If you are someone who doesn’t pay much attention to your numbers, I think this episode will convince you to start. The truth is, without looking at your TPT data, you have no solid understanding of what’s working in your store and what’s not.
Whether you already track your TPT data closely and consistently or not, you'll walk away with something new to try. Jarrett offers so much helpful advice on the reasoning behind collecting your TPT data, which data you should even be looking at, what to do after gathering data, and his best tips for low traffic sellers. You'll also hear our opinion on raising and/or lowering your prices and why you should be using less competitive keywords on TPT.

3:25 Why Jarrett is so passionate about looking at data for TPT businesses

6:54 The top 3 data points you should be tracking as a TPT seller, and how to know which action to take based on that data

10:27 Why previews are so impactful, and why you should be looking at them closely if you have an underperforming conversion rate

13:25 What to do if you have a low conversion rate, but already have a preview

18:12 Common misnomers around TPT data

20:30 Jarrett answers rapid fire listener questions submitted by teacher sellers like you

For the transcript and show notes, head here: https://kristendoyle.co/episode6

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

5. 3 Things to do in Your Store Before the TPT Sale Jul 26, 2022

Show notes

Time to get ready for back to school season already? Whether we like it or not, it’s right around the corner, and may have even already arrived for some of you!

This means that the back to school rush and TPT sale is coming soon. Let’s go ahead and get our stores ready now so that this season can be a profitable one for your business. If you're unsure of where to start, I'm going to tell you exactly what to do in your store before the TPT sale.

I know how busy you are, so the three main tips I’m going to give you today will be quick, but super effective. In fact, I challenge you to implement what I teach in 30 minutes or less (yes, seriously!).

If you use the advice shared in this episode to prep your store for the sitewide TPT sale, be sure to tag me on Instagram @kristendoyle.co so that I can celebrate you!

1:45 How to look at product titles to ensure it’s using currently trending search terms

2:36 Which specific type of feedback is most effective to use in your product descriptions, and can boost your sales during the TPT sale

5:25 What to do before you lower your price on products that have low conversion rates

8:12 Your action step to take today to prepare your store before the TPT sale

Resources Mentioned:

For the transcript and show notes, head here: https://kristendoyle.co/episode5

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan
Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

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