SimpleBiz360™ Podcast

Latest Episodes:

One Minute One Question (Q2): Did Your Ever Consider Swimming Upstream? Oct 24, 2024

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Our one-minute adventure focuses on our aptitude for doing a little upstream swimming. Is following conventional wisdom always the right direction?

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One Minute One Question (Q1): Is Your Business Company-Centric or Customer-Centric? Oct 22, 2024

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Our one-minute journey looks at the epicenter of who receives the majority of the benefits from the services you render? Do you put more emphasis on having your services benefit external customers, or internal associates?

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One Minute One Question Starts October 22nd Oct 18, 2024

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Join us October 22nd for our new format called One Minute One Question. We ask…you answer!

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Episode #260: THE SUMMARY OF 35 YEARS Oct 10, 2024

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Understanding the causes of bad customer experiences has been my focus for 35 years. Learning how to identify, avoid, correct, and reverse these experiences has been my passion.

Buyers are starving for business partners that can simplify the buying process. More importantly, customers crave partners that are professional stewards of customer time, and money. Delivering on these buying desires are the golden eggs of business. After 35 years of focus, and in my opinion, the bedrock of this success can be found in the consistent execution of three, very simple business tasks. Becoming a champion of this trifecta is a mindset. Adopting this mindset will lead you to a long career that will be filled with a bounty of repeat, and referral business. Consultants and coaches are great, and I am in favor of their services. However, if you want an inexpensive fix, that can redirect the trajectory of your business overnight, then please enjoy this short podcast that shines a light on three, simple, customer-pleasing behaviors.

Thank you for listening to, and watching our podcasts over the past five years. We are saying goodbye to our weekly broadcasts for now. It is our hope that the mindset of “continuous improvement” will become your business partner. Cheers!

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Episode #259: THINKING WE DID WHAT WE NEVER DID Oct 03, 2024

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#3bti5m #3biztips
How many well-intentioned thoughts never convert into actions? Better yet, how many times do we convince ourselves that we actually executed these actions?
After 35 years of closely observing various business situations, it appears the divide between thoughts and actions is growing wider. Who really knows the reasons why, but the trend is crystallizing right before my eyes. Many times, we think we said hello, but we didn’t. Or, we think we volleyed a reciprocating question, but it never came out of our mouth. Or, we think we
sent that email, when in fact we did not! This trend seems to be affecting our professional and personal lives. As the Experience Economy puts more, and more weight on impressions from the transactional micro-journeys, the necessity to parlay thoughts into actions grows stronger for each professional operator. Join us for an “out of the box” episode that will stimulate some thinking, and actions.

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Episode #258: INITIATING THE CUSTOMER EXPERIENCE Sep 26, 2024

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Companies like having “LEADERS” on their team. So do customers.
Leadership gets in front of the mission, and then leads. Customers pay good money for business stewards who can manage their purchases in the same fashion. Considering each customer buying experience contains dozens of micro-journeys, then it behooves vendors to learn how to initiate big, and small components that create the customer experience. In other words, vendors should initiate everything from simple greetings, all the way up to detailed follow up. The more vendors can initiate, the less vendor responding has to be performed. Less responding creates happier customers, and better customer experiences. Why? Because vendor leaders who are initiators demonstrate good stewardship over customer investments. Get in the habit of initiating in all components of customer care. Start by saying hello to your customers (by name) before they say hello to you. Enjoy!

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Episode #257: Kelly Johnson – Giving Back Through Inspiration Sep 19, 2024

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Kelly Johnson shares her commitment to making a difference for people, and the for the future.
Athlete. Competitor. Creator. Founder. Philanthropist. Fundraiser. Giver. Kelly Johnson deserves all these descriptions. However, “Encourager” is my favorite way to paint a portrait of Kelly. Whether it is through her foundation, or her weekly podcast, Kelly Johnson is always finding ways to encourage others to fulfill their potential. Join us for this “feel-good” episode that centers on paying gratitude forward, and inspiring others.
KJF WEBSITE: http://www.kjfwi.org/
KJF LINKEDIN PAGE: https://www.linkedin.com/company/kelly-johnson-
foundation/
DAILY GRIND PODCAST: https://www.direct.me/dailygrindpod

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Episode #256: MAXIMIZING THE LIFE-WORK BLEND Sep 12, 2024

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Do you live to work, or work to live? No matter what your answer is, we encourage you to adopt a healthy balance between life and work.
Have you ever given this topic much thought? After all, automobiles give us years of extended service, and smooth rides, simply by being taken care of properly. What about people? Are we that much different? Human bodies are complex, and wonderfully made, and they too will tend to operate more smoothly if they are taken care of properly. As we near the end of our weekly podcast, we encourage you to imagine a routine workday that goes better, simply because your body is in better health. We contend that a healthy diet, and regular exercise will lead to a better day on the job. It’s time to start changing your body if you want to maximize your workday experience. Have a great day!

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Episode #255: CREATING EASIER BUYING DECISIONS Sep 05, 2024

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What usually happens when wholesale vendors reduce decision complexities for retail buyers? The answer is growth. Why? How? Join us as we take a look at these answers.
In Episode 226 we highlighted a concept we put to the test with 550 potential retail dealers. Now, 31 weeks later, we are sharing our exciting results with you. The magic of these results is directly tethered to a customer-centric formula that respects the time of buyers. 2014 was the
first time I ever tried deploying this concept. One year later this approach generated an additional $72,000 of personal income for me. We are excited to share this idea, and our recent results. Cheers!

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Episode #254: BE IN THE PRESENT! Aug 29, 2024

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Societal trends continue to replace, and affect the best practice mindsets of the 2024 marketplace.
Paying attention, listening, hearing, and delivering exceptional customer service is fading into the 2024 sunset. Why? There could be many reasons, but one is the awful practice of answering our social media dings! From the board rooms to the service desks, to executive suites and loading docks, workers are disrupting business flows to check in on our social media. This
alienates customers, causes money-losing problems, and hurts the reputation of our businesses. What started in homes, at dinners, holiday gatherings and backyard get-togethers, is quickly infecting the commerce landscape. We encourage spouses, parents, relatives, teammates, associates, executives, and sales reps to BE IN THE PRESENT! Experience the experiences of life and work.

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