SimpleBiz360™ Podcast

Latest Episodes:

Epiosode #243: FIRST IMPRESSION FITNESS Jun 13, 2024

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First encounters carry enormous weight in the Experience Economy.
If we stop and think about our own lives, it becomes easy to recall situations where we were initially greeted with a jarring dose of “Bad Mojo.” Whether we were taken aback by words we heard, images we saw with our eyes, or self-centered personalities that turned us off, it was hard to erase what became etched in the mind’s eye. Today we invite you to explore our “3V” approach to making the most of a new business encounter. Cheers!

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Episode #242: DEFEATING DISBELIEF Jun 06, 2024

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Join us for seven tools that can change the health of business.
Thanks go out to Lanier Business Products for giving their employees valuable tools to combat customer doubt. Myself, and many ex-Lanier employees use these tools every day. In the 80’s we called this evidence, and today we refer to these as receipts. This show invites the audience
to convert verbal claims into provable statements. These tools will grow customer trust, repeat business, and referral business. Enjoy!

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Episode #241: CAN LESS BECOME MORE? May 30, 2024

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Today we zoom in on why narrow and deep inventories might be the answer for growth!
We use M&M candy to illustrate a meaningful mindset that backs up the ability to sell more with less. Today is all about core! Why devote precious manufacturing dollars to low-turn items? Why can’t we leave the “fringe” and “sexy” products for someone else to manufacture? Grab a cup of coffee, settle into a comfy chair, and consider the invitation packed into our short show!

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Episode #240: EXPERIENCE ECONOMY SERIES PART 6 - MEASURING May 23, 2024

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Today we wrap up our six-part series on The Experience Economy.
Subjectivity rules the landscape of this economy, so measuring the results of your efforts is challenging. The proof of success will be evident with healthier repeat transaction, and referral rates. The five-phase pathway is a mindset shift, and by shifting, a positive outcome will become organic and natural. Here is quick recap of episodes 235-239 that highlight this process:
Accept The Experience Economy.
Roll out the welcome mat.
Properly stack operational centricities.
Tune into WIIFM.
Deliver top-tier S.E.E.
Do these things, and the customers will respond with favorability. The rest will take care of itself. We wish you much success!

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Episode #239: EXPERIENCE ECONOMY SERIES PART 5 - MULTIPLYING May 16, 2024

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Today we cover the GAME CHANGER!
Period.
End of the paragraph.
End of the chapter.
End of the story.
The Experience Economy rewards professionals that consistently perform these three, simple actions. 80% of vendors regularly fail at this. By doing these things, you automatically join a small group of 20%. This small group of businesses will be well-positioned for a bevy of repeat and referral transactions. START TOMORROW, and watch the trajectory of your company change for the better!

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Episode #238: EXPERIENCE ECONOMY SERIES PART 4 - MAPPING May 09, 2024

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Installment number four, of our six-part series, examines customer micro-journeys.
Businesses often create dozens of small, customer experiences during the transaction process. It is in these small segments of the purchase that favorable impressions can be won, or lost. Better yet, these components often carry the weight of success or failure in the mind’s eye of the customer. As an example, this episode covers the 39 Standard Experience Events (S.E.E.) tucked inside a trip to sit-down restaurant. Cheers!

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Episode #237: EXPERIENCE ECONOMY SERIES PART 3 - MODELING May 02, 2024

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Our third installment of the Experience Economy series is all about finding commonality in a sea of uniqueness.
The golden thread of the Experience Economy is to pre-answer common questions before our customers ask them. Getting ahead of our buyers allow us to demonstrate unparalleled respect for their time, money, and mission. The Pareto Principle becomes a close ally as we all try to tune into WIIFM!

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Episode #236: EXPERIENCE ECONOMY SERIES PART 2 - EMBRACING Apr 25, 2024

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Join us for the second installment of our six-episode series about the Experience Economy.

What is the epicenter of our corporate goals and objectives? Do we have our priorities pointing at the right target? Where does customer perception fit into the puzzle of our operational centricities? Do we embrace a company-first, or a customer-first mindset? The Experience Economy is notorious for slowly dissolving companies that consistently focus on internal initiatives, rather than the invoice-paying buyers! This five-minute show looks at how we hitch up our revenue horses to our product carts!

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Episode #235: EXPERIENCE ECONOMY SERIES PART 1 - ACKNOWLEDGING Apr 18, 2024

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Join us for the first installment of our six-episode series about the Experience Economy.
What is the Experience Economy? How does it operate? What does it look, and feel like? What do other voices have to say? In this kick-off show we share 10-12 other voices that help us build a foundation of understanding. Once we set the cornerstone, we deliver five additional broadcasts that explore essential ingredients vital to succeeding within this subjective marketplace. We invite you to carve out 5-10 minutes per week for the next month and a half. We are confident these podcasts will be rewardingly fresh, and thought-provoking. Enjoy this series.

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Episode #234:THE UPTICK IN BUSINESS GHOSTING Apr 11, 2024

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“Ghosting” is a societal trend that is taking up more office space then ten, twenty or thirty years ago.
Today we find various businesses choosing to ignore difficult customer questions, concerns, issues, and tedious follow through. Buyer frustration continues to mount, as vendors are absent, and unwilling to respond. Companies are utilizing these operational mechanisms with alarming frequency. Bad news is often on the horizon for these operators, as the Experience Economy usually has the last laugh. Companies that consistently “Ghost” customers battle low repeat transaction percentages, and slim referral rates. Don’t get caught modeling this trend…it might send your business to the boneyard!

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