SimpleBiz360™ Podcast

Latest Episodes:

Episode #223: Mike Bitter – Redoing Life and Business Jan 25, 2024

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Mike Bitter shares his personal story, and his passion for enabling businesses to build better processes through technology.
Turning things around is a common theme with Mike Bitter. This interview illuminates the power of change in life, and business. While CRM processes are the sweet spot for Mike’s consulting business, spreading the life-changing message of Jesus Christ is the true measure of this man. Join us to experience the unbridled enthusiasm Mike has for life, and for serving customers in ways that lead to more repeat, and referral business.

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Episode #222: AVOID MAKING EMPTY PROMISES Jan 18, 2024

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Lazy phrases are often used to shut us up, and tell us what we want to hear.
Today we look at and empty, casual, and over-used response that we often deploy in life, and at work. In fact, we can almost see this picture in our mind’s eye; the responder is multi-tasking, void of eye contact, and then dribbles a few words that show they could care less about the question! What happens when we subject our customers to that half-baked response? They know that our true intentions have an 80% chance of ending up in the land of empty promises? How about our kids? How many times have we let them down? Take this show to the bank, and deposit some “CHANGE!”

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Episode #221: CELEBRATING OUR CUSTOMERS Jan 11, 2024

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How many days, weeks, months, or years go by before we let customer know that we appreciate their business?
The printed “Thank You” post card in the shipment box is a nice display of gratitude, but is it really perceived as sincere? Granted, the customer may appreciate the gesture, but how much more would it mean to hear, or receive the “Thank You” directly from us? Today we share five-minutes of
how we go about saying thank you to our repeat customers. Unique ways of giving thanks can send a genuine, and endearing message to customers. Cheers!

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Episode #220: WHAT IF TRUTH COULD LEAD THE WAY? Jan 04, 2024

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Start the year with one word that can change everything!
TRUTH needs no strategy.
TRUTH needs no angle.
TRUTH needs no wiggle room.
TRUTH needs no sugar-coating.
TRUTH only needs a willing participant.
Give TRUTH a chance to guide your 2024. In 35 years, I’ve never met a customer that hated truth.

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Episode #219: IS WIGGLE ROOM GOOD FOR BUSINESS? Dec 28, 2023

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Today we break out the coffee as we look at the business concept of creating “wiggle room.”
Is wiggle room good, or bad for business? Join us as we examine both sides of this two-sided, topical coin. The bottom line, as always, is how can “wiggle room” affect the customer experience? This show contains a few, thought-provoking questions that only business owners, operators, managers, and executives can answer! Enjoy the Holidays!

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Episode #218: THE CHRISTMAS GIFT THAT KEEPS ON GIVING Dec 21, 2023

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Believe. Receive. Rejoice.

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Episode #217: ELIMINATING UNNECESSARY CUSTOMER CONFUSION Dec 14, 2023

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How about a little constructive fun to disrupt the rhythm of routine business?
First, gather the troops, and head to the conference room with pen and pad in hand! Next, ask everyone to “BE THE CUSTOMER” for this exercise. The third step is to focus on the concepts of simplicity, streamlining, one-click processing, time conservation and ease of use. The fourth step is to list all the things you ask your customers to do, in order to process their business. Now, from the buyer vantage point, compare the “TO DO” customer workload, against the concepts we wrote down in step three. Lastly, work together to modify any workload that causes your customers aggravation, confusion, hunting, pecking, excessive questioning, and loss of rebuy enthusiasm. We kick things off with a couple of ideas for examination and contemplation. Cheers!

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Episode #216: AVOIDING THE DANGERS OF HAPHAZARD INVOICING Dec 07, 2023

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Never sending, or collecting on invoices happens far too often.
The previous sentence sounds ridiculous! However, it is true for small, medium, and large companies. Reasons for this are usually rooted in the lack of systems or adequate procedures. Very few customers will volunteer to pay an invoice they never received. Today we flush out, and ask critical questions about this Silent Business Killer (SBK), We encourage all businesses not to leave hard-earned money on the table.

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Episode #215: SCALING OUR CORE COMPETENCIES Nov 30, 2023

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Customers love suppliers that consistently demonstrate customer-pleasing core values.
Corporate growth spurts can become very hectic and overwhelming. During expansion mode it is often difficult to maintain the core values that were once the glue of the smaller enterprise. The reasons for this are varied, but in many cases, value training is overshadowed by mechanical, and procedural training. So how do we get back to the glue that made the small company unique and attractive to customers? Today we look at some ideas to ensure that we never lose our bedrock values to the high-speed shuffle of expansion.

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Episode #214: HOW TO PROTECT AGAINST TELEPHONE MISTAKES Nov 23, 2023

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Imagine a well-intentioned phone call that gets really ugly in 20 seconds?
This happened to me recently. Why? The answer is simple…I let my professional guard down. I initiated the call in a casual manner, while I multi-tasked in the background. Twenty seconds into the call I ran into a POW!!! Why? I made two mistakes that I have been avoiding since 1985. For a large part of my career, I paid the bills by making 40-50 phone calls per day. Now, as a former trainer, phone specialist, and experience consultant, I fell victim to being out of phone practice. It was me who led that call to go awry! Today, we reacquaint ourselves with a trio of guardrails designed to keep our calls healthy and productive in customer-pleasing ways.
FYI: This podcast couples up with E213.

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