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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

    Advertise
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    Latest Episodes:
    Finding Your Ideal Couples - Secret To Sales Part 1 // How To Film Weddings Mar 25, 2024
    Show notes

    Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales

    ANNOUNCEMENT - The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars!

    Most of us spend A LOT of time working for couples we absolutely should NOT be working with. Why does this happen? Because we take whatever we can get. Do you know who it is you really want to be serving, and more importantly why you want to serve them? This is the first step into really being able to sell weddings to couples that:

    1. Will pay you top dollar (heck yes, more money!)
    2. You absolutely love working with (no more wasted time on couples that don't value you)
    3. Allow you to create work that INVIGORATES YOUR SOUL

    Doesn't that sound like a good plan? We think so too.


    How Can I Increase My Price as a One Man Band? // You Asked Mar 21, 2024
    Show notes

    Today's You Asked question, 'How can I increase my price as a one man band?" was submitted by Bryson Kelsch of BK Media

    Submit a question here: https://howtofilmweddings.com/survey


    327. Your Website is More Important Than Your Wedding Films w/ Austin from Creative Cabana // How To Film Weddings Mar 18, 2024
    Show notes

    We hate to say it, but Your Website is More Important Than Your Wedding Films. We aren't saying that your wedding films don't matter (because they obviously do), but whether you like it or not, most couples have made up their mind about you BEFORE they ever watch any of your work.

    In today's episode, we bring on Website and Branding Expert Austin Blanchard of The Creative Cabana to walk through how he takes his clients to the next level with their branding. Whether you are needing a full rebrand, or just want to level up your website, you don't want to miss this episode.

    Check out The Creative Cabana's Website: https://creativecabana.co/ Follow The Creative Cabana: https://www.instagram.com/creativecabanaco


    326. How Can I Say No To a Job When I Need the Money? // You Asked Mar 14, 2024
    Show notes

    Today's You Asked questions, "How can i say no to a job when I need the money?" was submitted by Jose Cardenas of Milestones of Love.

    Submit a question: https://howtofilmweddings.com/survey


    325. How To Level Up Your Website As You Grow // How To Film Weddings Mar 11, 2024
    Show notes

    Should you just have an Instagram page? Should you buy a template? When should you upgrade to a full on branding update? We have you covered. In this week's episode, Nick and John are diving into your website, and whether or not you are doing it right, based on the position you are in with your brand. You do not want to miss this one!

    In this week's episode we will literally walk through each kind of website you can have. Whether it be an Instagram page, a 1 page template, a multi-page template, or a full blown branding package from a professional company. Where you are in business plays a huge role in this, and you don't want to be continually looking at other wedding videographer's to determine what you should be doing.

    Join us, as we dive into week 3 of our series all about "Websites"

    Presented by The Creative Cabana: https://creativecabana.co/

    💾 Download the Website checklist here: https://howtofilmweddings.com/website


    324. What Do I Do When People React Poorly To My Prices? // You Asked Mar 07, 2024
    Show notes

    Today's You Asked question, "What do I do when people react poorly to my prices?" was submitted by Bryson Kelsch of Bk Media.

    Submit your question here: https://howtofilmweddings.com/survey


    323. The 10 Most Common Mistakes We See on Wedding Videographer's Websites // How To Film Weddings Mar 04, 2024
    Show notes

    Are you missing it somewhere on your website? After reviewing literally hundreds of our student's websites, we have learned a thing or two about what most wedding filmmakers are doing WRONG on their website. So in this episode of our series all about "Websites" Nick and John are digging into the 10 most common mistakes we see on wedding videographer's websites.

    Do you make any of these mistakes? Let us know in the comments! Also be sure to check out the sponsor of this series, The Creative Cabana (link below), and head over to our website to download a free checklist for your website so you can take action today. Are you enjoying this new series approach to the How To Film Weddings Podcast? Let us know in the comments below

    Presented by the Creative Cabana: https://creativecabana.co/

    💾 Download The Website Checklist here: https://howtofilmweddings.com/website


    322. How Much Do you Feel That A Professional Rebrand Boosted Your Perception? // You Asked Feb 29, 2024
    Show notes

    Today's 'You Asked' question is, "How much do you feel that a professional rebrand boosted your inquires, prices, and perception?" submitted by Joshua Jones from Yonder Film Co.

    Today's question was answered by Austin from https://creativecabana.co/


    321. What Does Your Website Say About Your Brand? // How To Film Weddings Feb 26, 2024
    Show notes

    Your Website is SO MUCH more important to your brand than you realize. It is literally the thing that if done wrong, could cost you THOUSANDS of dollars a year. But we have you covered! In this brand new series, John and Nick are diving deep into "Websites" and want to show you the exact steps they have taken to level up their websites the past few years, pushing them both into the 5 figure wedding video realm!

    Your website is the thing that really shows your potential couples whether or not you are the right fit. What does your website say about your brand? We dive deep into it, in the BRAND NEW Series of the How To Film Weddings Podcast! Be sure to check it out, and drop a comment on what you think of this new podcast series!

    This episode is presented by the Creative Cabana - https://creativecabana.co/

    💾 Download The Website Checklist here: https://howtofilmweddings.com/website


    320. How Can I Connect with Vendors if I am New To Weddings? // You Asked Feb 22, 2024
    Show notes

    Today's 'You Asked' question is, "How Can I Connect with Vendors and Planners if I am New to Weddings?" submitted by Jeremy Schmidt.

    Submit a question: https://howtofilmweddings.com/survey


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