Shifting Focus with John Bunn

Latest Episodes:

010: How To Build a Brand II Ray Roman II How To Film Weddings Dec 03, 2018

Show notes

When you think about charging the big bucks for weddings, one name comes to mind. Ray Roman. He is the official wedding videographer for the Trump family, celebrities, professional athletes, and so much more. His weddings are insanely epic. He travels the world filming multi-million dollar weddings, and hasn't slowed down in nearly 15 years. Ray's message is simple. Charge what you are worth. Don't give away everything and the kitchen sink for free. Build a BRAND that will allow you to demand the highest prices. If you don't, you will be stuck in the middle for the years to come.

So many of us undercharge for our services, thinking that we have to do so in order to "compete." But the truth of the matter is that if we don't raise the tide, you are hurting your market. We talk to Ray about how he charges tens of thousands of dollars for his weddings. You heard that right, TENS of thousands for his wedding films. It can be done. We also talk to him about the problem with our industry, and how we can all contribute to fix it.

Ray is a pioneer in our industry, and a wealth of knowledge about growing a brand that demands the highest price in your market. We sat down with Ray to talk about where he began, and how he got to where he is today. So many nuggets of info on this podcast, and we can not wait for you to hear from Ray on what he has been up to.

The hour flew by, and we will definitely have to have him on the How To Film Weddings Podcast again. Buckle up, this is a good one!

Be sure to check out Ray's Workshop here: http://bit.ly/2PfdhCq To see some of Ray's incredibly epic wedding films: http://bit.ly/2KPsrxw

Link to our podcast on iTunes, Google Play, Spotify, Stitcher click here: http://bit.ly/2OD9puL Try out TubeBuddy the best tool to help grow your YouTube account: https://bit.ly/2DRHMfC

009: Working With Photographers on the Wedding Day II Peyton Rainey II How To Film Weddings Nov 26, 2018

Show notes

We've all been there before. Annoyed by the photographer at the wedding. They keep walking in front of your shot, they don't give you enough time with the couple, their flash is going off like crazy. But what if it didn't have to be the video team vs the photo crew? What if we took the time to work together?

John sits down with Peyton Rainey, a wedding photographer that has traveled the world shooting weddings, and talks through what it is like to be a photographer and dealing with us, the videographer. This reverse-role scenario really helped to show what it is a photographer is looking for on the wedding day when she sees a videographer. There's a reason that most videographers get a bad name before they even start. Most of us don't take the time to try to work WITH the photographer. So many amazing nuggets in this podcast that will help your experience with wedding photographers be SO MUCH BETTER.

Peyton has been featured on the cover of magazines, in numerous publications, photographed celebrity weddings, and has traveled to over 30 countries shooting weddings! She has a MASSIVE following on Instagram, and has some of the most amazing, and adventurous photographs of couples. Not only is her style incredible, she is a business-minded wedding pro that has not only grown a huge following online, but continues to grow her profits along the way. If you haven't found her already, be sure to check out what she is doing with the links below!

We also dive into how she grew her Instagram account to 60,000+ followers, how she is getting to travel the world photographing weddings, and many more things. She is KILLING the business game, as well as the Instagram game, so we thought it would be super helpful to interview an actual wedding photographer to talk the nitty gritty of what types of videographers she wants to recommend, and what types she wants to avoid.

Pull up a seat, and dive in, as we hope this episode really helps you look at the way you approach working with wedding photographers differently.

Follow Peyton on Instagram: http://bit.ly/2P1ITLV Peyton's Website: http://bit.ly/2zpGJRh Shop Peyton's Small Business Guide to Finances, and her timeline and questionnaire templates here: http://bit.ly/2ScO9y6, be sure to use promo code podcast10 for 10% off!

Link to our podcast on iTunes, Google Play, Spotify, Stitcher click here: http://bit.ly/2OD9puL

Follow us on Instagram: http://bit.ly/2z2NuIA Follow us on Facebook: http://bit.ly/2ODzOIM Follow John on Instagram: http://bit.ly/2AYTiE2 Follow Redeemed Productions on Instagram: http://bit.ly/2tdwZop Follow Wild Oak Films on Instagram: http://bit.ly/2OD1EoL Follow Nick on Instagram: http://bit.ly/2PV9KxE

The gear we use: C100 Mark 2 - https://amzn.to/2Kisotq Canon 5D Mark 4 -https://amzn.to/2Fm0Csk 50mm 1.2 - https://amzn.to/2Kk66aH 135 2.0 - https://amzn.to/2KkLors Tascam DR-10L- https://amzn.to/2FkFmU7 Manfrotto Monopod - https://amzn.to/2FlNSSL Zhiyun Crane 2 - https://amzn.to/2K72acO

008: Why Nick Does a Same Day Edit at Every Wedding II How To Film Weddings Nov 20, 2018

Show notes

The Same Day Edit. Some of us have done them before, some of us are too scared. At the beginning of this year, Nick decided he was going to surprise all of his couples with a same day edit. You heard that right, EVERY SINGLE COUPLE.

Why in the world is he doing this? How is he doing this? Has it paid off in his business? Nick and John dive into every single detail of how Nick pulls this off.

If you have been considering doing a same day edit for your clients, you should check out this episode. Honestly, even if you don't do same day edits, we talk about lots more than just this. Grab your ear buds, and dive in as we talk about how to film same day edits. You might just be doing this with your company in the future!

Link to our podcast on iTunes, Google Play, Spotify, Stitcher click here: http://bit.ly/2OD9puL

007: Following Your Passion II Kraig Adams II How To Film Weddings Nov 13, 2018

Show notes

We have a treat for you this week. We sat down with Kraig Adams, founder of Wedding Film School. If you have followed Kraig for any amount of time, you know one thing, he plays by the beat of his own drum. He isn't following the rules when it comes to what most people think of when running their company. There is something oddly refreshing when chatting with Kraig. He doesn't care what you think. That may rub some people the wrong way, and it might inspire others. But the truth is, he has the stats to back up his way of thinking. Not only has he created 1 channel with over 100,000 followers (Wedding Film School, http://bit.ly/2zOsg0G), his personal YouTube channel (http://bit.ly/2z3Esel ) just passed 100K as well.

We sit down to talk to Kraig about handing off the Wedding Film School brand to another wedding filmmaker, building his own channel, building his YouTube channel, strategy for using affiliate links, and what he is currently doing to make money.

Overall, we talked about one thing, following your passion. He does just that, every day. We hope you enjoy this one, and it helps you to remember why you got into this business in the first place.

006: Drones, Personal Projects & Sound FX II Jay Worsley II How To Film Weddings Nov 06, 2018

Show notes

Pull up a chair, put in your ear buds, do whatever you need to hear this podcast. Nick sat down with Jay Worsley of Everly Films (Check them out here http://bit.ly/2yVvCiD). He needs no introduction, but is well known for his incredible edits, visual storytelling, and work with drones. Not to mention he is one of the featured speakers at Venture Workshop (http://bit.ly/2DojRFo), and just released a Drone Master Class (http://bit.ly/2zuxtKB). This dude is legit.

This conversation will challenge you to step up your game, not only with your aerial work, but with sound fx, and personal projects. They talk about the importance of doing passion projects, work that you have complete freedom to create however you want. Jay even goes into meeting with Philip Bloom, and the advice he gave him that has completely changed the way he does his work.

This podcast will challenge you to search within, and stop just going through the motions on your films.

005: LoveStoriesTV CEO & Founder Rachel Silver II How To Film Weddings Oct 30, 2018

Show notes

So many of us have been getting strikes against our Vimeo accounts out of nowhere. If you are like John, you are frantically downloading films, trying to find a way to get them all off of your server in case you get the boot. Well, it happened to John the other day. Strike 3. A song that he had licensed was flagged, and the 3rd strike was given. The first 2 strikes came from private videos from before 2010 (Dance Recitals) that had unlicensed music on them. With all of this craziness, John cancelled his Vimeo channel, and looked for other option.

Nick and John sit down and chat with the founder of LoveStoriesTV, Rachel Silver, on her platform that is build for the wedding filmmaker. Can we use her player to upload our videos to share with brides? Will it be as clean as Vimeo? We even get real with questions on what their plans are with LSTV, are they making money off our videos, do they plan to in the future, and more. Rachel wasn't afraid to tackle some of the hard questions, and we are so happy she did. We sure hope you take the time to check out this podcast, as we know it will help your business.

004: Taking Your Client Meetings To The Next Level II Phil Harbuck II How To Film Weddings Oct 23, 2018

Show notes

A question was posted in a forum on Facebook, about "what things should I say to a bride on our first meeting." John read Phil Harbuck's response, and thought he was definitely onto something. The truth is, there is no formula. You can't just run down a list of questions, wave a magic wand, and book expensive wedding packages. It takes a lot more than that.

In this episode, John sat down and talked with Phil about his approach to client meetings, and how he has become quite successful over the years. They break down what they do when talking to brides, how they make sure they are taken care of, and their strategies for making sure brides book them if they are the right fit.

In the How To Film Weddings Podcast number 4, listen in as these two really get into the details of doing the hard work, the right way, over time, and seeing results. Can't wait for you to hear from these two!

Check out Phil's work here: https://www.sightandsoundfilms.com/

003: How Nick Booked His First $5,000 Wedding Package II How To Film Weddings Oct 17, 2018

Show notes

Something huge happened for Nick this week. After 6 years filming weddings, he booked his first $5,000 wedding film. Yep, you heard that right. $5,000. 5,000 buckaroos. 5,000 smackeroonies. This is a huge milestone in a wedding videographers world, so John sat down and interviewed Nick on how it all began, and more importantly, how he got to booking $5,000 for a wedding. We start at the beginning of his business, and walk through the timeline of what he did, and how long it actually took to reach this milestone.

Sometimes as wedding videographers, we think we should be charging more, or our film should look better, or so many things. But the truth of the matter is, we all start somewhere. You have to build the house one layer at a time, one brick at a time. We take an hour to break down the process it took to actually get there.

Should you expect to charge $5,000 in your 2nd year of business? Not likely. But, there is hope. Tune into the podcast to see just how Nick did it!

002: How To Get Found on YouTube II How To Film Weddings Oct 17, 2018

Show notes

So here is the deal. YouTube is really important to your wedding video business. Google (yeah, the largest search engine in the world) owns YouTube, and highly favors the videos you upload to the platform. Also, your potential brides aren't necessarily scrolling through Vimeo for wedding films. Yes, it is impressive to have a great looking embedded video through Vimeo or other services. But where does YouTube stand in 2018?

Nick and John talk about everything YouTube, and how they have each grown their channels exponentially in the last year. We break down how we upload, how we title the video, description, how we tag videos (hugely important step), and how we get our brides to watch and share the videos.

001: Nick Interviews John on How To Book Big Weddings II How To Film Weddings Oct 14, 2018

Show notes

Nick and John were having so many conversations about how John goes about booking the right clients, and getting paid what he is worth for the weddings. After about 3 weeks of back and forth text messages, they decided maybe they should just do a call and record it.

Pretty much daily, John get a message on Facebook, asking about his pricing model, and how he goes about averaging $6000 and up per wedding film. So hopefully this conversation will help you with your mindset toward your bookings. Again, we don't think we know it all, but we think that the proof is in the pudding.

John is constantly connecting with brides that come in with the $2500-$3500 budget, that end up spending thousands more. They do this when they SEE THE VALUE that John can add to their wedding day.

We hope you enjoy this podcast, let us know if you have any more questions. We would love to hear from you!

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