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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

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    Latest Episodes:
    309. Getting Ready for 2024 // How To Film Weddings Jan 15, 2024
    Show notes

    It's the beginning of another year and John and Nick are here to help. If we aren't careful, the year can make the plan for us, rather than us planning the year. In this episode the guys share their tips for getting the most out of this year by looking back at 2023.


    308. If I Had Zero Followers and No Connections How Do I Get Bookings? // You Asked Jan 11, 2024
    Show notes

    Getting a wedding video business up and running is hard enough when you consider all of the technical things you need to take care of. But one of the biggest challenges we face is getting new clients. And, what do you do if you're brand new and don't have much work to show. In today's episode of 'You Asked' John answers that question and shares what he would do if he had no followers and no connections.


    307. Mastermind by HTFW // How To Film Weddings Jan 08, 2024
    Show notes

    In this week's episode, we break down Mastermind by How To Film Weddings. A 12 month program designed to take wedding filmmakers to the next level. John and Nick talk through the 4 components to mastermind, and bring on current students and mastermind alumni to share their experiences.

    Be notified when enrollment for mastermind opens: https://bit.ly/45ztZ70


    306. How Do I Improve Confidence In My Sales Calls? // You Asked Jan 04, 2024
    Show notes

    Let's be honest.. if you don't like sales, it can be tough to be a wedding videographer. The truth is that sales doesn't have to be hard. In this new series of bonus podcasts, John breaks down how to improve confidence in your sales calls. This is a short episode, straight to the point, answering what to do to improve confidence, and give you some tips and tricks to build that confidence as a salesperson. Like it or not, you have to know how to sell if you want to have success in your business.


    305. Tell Deep Stories with Aaron Daniel // How To Film Weddings Jan 01, 2024
    Show notes

    Happy New Year! We wanted to kick 2024 off with an incredibly uplifting episode with none other than Aaron Daniel of Aaron Daniel Films. Aaron shares his artistic process to create deeper more meaningful films and much more.


    304. Elevating Your Brand w/ Daniel Shackleford // How To Film Weddings Dec 26, 2023
    Show notes

    This week on the show John chats with Daniel Shackleford of Shackleford Films. Daniel shares his journey into the high-end luxury market, how he networks, the power of second shooting, and much more!


    303. How To Edit Faster // How To Film Weddings Dec 18, 2023
    Show notes

    We know we're right in the middle of the time of year when most wedding filmmakers are buried deep in our backlogs and editing non-stop to catch up, so this week on the podcast, Nick flies solo and shares some of his top tips to help you edit your films faster and more efficiently. Let's go!


    302. Our 2024 Instagram Strategy // How To Film Weddings Dec 12, 2023
    Show notes

    With 2024 nearly upon us, we want to get ahead of the game and start talking about our Instagram strategy for next year. What's been working for us, what hasn't worked, trends we're into, and strategies we're leaving behind in 2023...all this and much more on this week's episode!


    301. How To Master the Sales Funnel: From Awareness to Bookings // How To Film Weddings Dec 04, 2023
    Show notes

    This week on the How To Film Weddings Podcast, John and Nick are taking you through the concept of sales funnels...from your first introduction to potential clients to booking the couples you want to work with, and more!


    300. Should You Lower Your Prices? // How To Film Weddings Nov 27, 2023
    Show notes

    Is it time to adjust your prices? How does your online presence influence your ideal clients? This week on the show John and Nick get into pricing strategies and market positioning. They explore the nuanced art of self-awareness, proactive decision-making, and more! Learn to play offense, leverage your relationships, and position yourself for success in 2024.


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