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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

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    Latest Episodes:
    339. Instagram is the Best for Networking - Instagram is the Best Part 2 // How To Film Weddings May 06, 2024
    Show notes

    Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram

    Are you making big mistakes when it comes to networking using Instagram? Did you know the number one feature used on IG is the DM? Do you know how to not overdo it with potential clients, planners, photographers, and other vendors?

    In this week's episode, John and Nick walk through how to Network Using Instagram. Instagram is quite possibly the best tool on the market for wedding filmmakers to connect and network. If you are not using IG to build your business in 2024, you could be missing out on a huge opportunity. Join us as we dig into week 2 of "Instagram is the Best."


    338. What is the etiquette for 'tagging' vs. 'inviting collaborators' on Instagram? // You Asked May 02, 2024
    Show notes

    Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram

    Today's You Asked question was submitted by Brian Johnson, "What is the etiquette for 'tagging' vs. 'inviting collaborators' on instagram?"

    Submit a question: https://howtofilmweddings.com/survey


    337. How Important is Instagram in 2024 // How To Film Weddings Apr 29, 2024
    Show notes

    Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram

    How important is Instagram in 2024? Spoilers... we think it's pretty important. Love it or hate it the social media application is an essential tool for wedding professionals in 2024.

    In this episode John and Nick share their thoughts on how to use Instagram and where they see people getting it wrong.


    336. Le Rêve Films' Secret to Sales // How To Film Weddings Apr 22, 2024
    Show notes

    Check out our signature course, The How To Film Weddings Course: https://howtofilmweddings.com/thecourse

    In today's episode we bring on Lindsey Conklin from Le Rêve Films to talk about his Secret to Sales. Through the years, Lindsey and cherish have built not only one of the top wedding video brands on the planet, but they've cultivated relationships with some of the top vendors in the world. You don't get to the top by not understanding sales. Dive in with John and Lindsey as they dig into the secret to Le Rêve Films success.


    335. John's $30K Booking Breakdown - Secret to Sales Part 4 // How To Film Weddings Apr 15, 2024
    Show notes

    Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales

    ANNOUNCEMENT – The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars!

    Are you tired of wanting weddings that are more elevated than wht you are currently a part of? Can you not seem to get 'over the hump' and break into a differnt market? That seems to be where a lot of people are in their businesses and we are here for you.

    In this week's eposde John breaks down how he was able to level up his business and recently charged over $30k for a multi-day wedding. So many things have gone into John booking this wedding and we're happy to break it all down for you.


    How Much Time Should We Spend on Social Media Marketing and What Would it Involve? // You Asked Apr 11, 2024
    Show notes

    Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales

    Today's You Asked question, "How much time a day should we spend on social media marketing and what would it involve?" was submitted by Greg Culhane of Culhane Films.

    Submit a question: https://howtofilmweddings.com/survey


    333. Level Up Your Consultations & Discovery Calls - Secret to Sales Part 3 // How To Film Weddings Apr 08, 2024
    Show notes

    Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales

    ANNOUNCEMENT - The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars!

    Are you tired of screwing up your consultation and discovery calls? Do you cringe every time you have to get on a call and sell your services? My friend, you are not alone. You got into this business to be creative. But, unfortunately, if you want to be a successful creative business, you have to learn how to run a successful business.

    In this week's episode, we are breaking down how you can level up your consultations and discovery calls. Take it from us, you don't want to screw these up. Tune in, and we can show you exactly how to take your consultation and discovery calls to the next level!


    What are the Best Ways to Promote My Wedding Videos? // You Asked Apr 04, 2024
    Show notes

    Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales

    Today's You Asked question, "What are the best ways to promote my wedding videos?" was submitted by Kristo Veertee from rollingroad oü

    submit a question: https://howtofilmweddings.com/survey


    How To ATTRACT Our Ideal Buyers - Secret To Sales Part 2 // How To Film Weddings Apr 01, 2024
    Show notes

    Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales

    ANNOUNCEMENT - The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars!

    Now that we know who it is we want to work with, we can start focusing completely on building a brand that attracts them to you. In today's episode, John and Nick break down how you can go about attracting your ideal buyers to your brand. Are you tired of getting this question on your inquiry: "Hey what are your prices?" .... Yeah, we are too. Tune into this episode to see how you can really take your brand to the next level and start attracting those ideal buyers.


    What Are Three Key Ways to Maintain a Healthy Work/Life Balance? // You Asked Mar 28, 2024
    Show notes

    Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales

    Today's You Asked question, "What are three key ways to maintain a healthy work/life balance?" was submitted by Nelson Santana of Santana Wedding Films.

    Submit a question: https://howtofilmweddings.com/survey


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