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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

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    Latest Episodes:
    359. What a Planner Wants in a Wedding Videographer with Gabby Pinkerton of Cause We Can Events Aug 05, 2024
    Show notes

    🚁 Enter to win a DJI Mini 4 Pro: https://howtofilmweddings.com/survey Giveaway Open August 5 - August 28, 2024.

    All videographers want to know what planners are thinking. What is going to make them refer us? What is going to make it so they won't refer us?

    In today's podcast Nick sits down with Gabby Pinkerton, a high end glamping wedding planner to ask her these questions and so many more.

    Follow Gabby: https://instagram.com/causewecanevents https://instagram.com/justanotherbizpodcast https://instagram.com/gabbypinkerton

    Listen to the Just Another Biz Podcast: Apple Spotify


    358. How Important is Filming ______ on a Wedding Day? Jul 29, 2024
    Show notes

    When you get started as a wedding videographer you feel the need to film EVERYTHING. It takes filming a few weddings before you figure out what you actually will use in your edit. Eventually, some parts of the day become more important than others.

    In this week's episode, John and Nick share their thoughts on the importance level of certain parts of the wedding day, based on their needs as a wedding filmmaker.


    357. How To Move Past Being 'Stuck' in an Edit Jul 22, 2024
    Show notes

    Looking for an outsourcing partner? Check out Bride&Groom.video. Use promo HTFW100 for $100 off your first project. https://bridengroom.video/htfw/

    I'm sure you've been there - you plan and have an idea about how you'd like your wedding film to go... only to get 'stuck.' "Editing Block" can be a frustrating thing that can really bog down your process. So, what do you do when you don't know what to do in an edit?

    In this week's episode of the How To Film Weddings Podcast, Nick shares 5 tips he has implemented that have helped him move on after getting 'stuck' in an edit.

    Submit your film for our Live Film Reviews: https://howtofilmweddings.com/filmreviews


    356. How Service Led To 6 Figures with Drew Coleman Films Jul 15, 2024
    Show notes

    Most wedding filmmakers don't take the time to think about serving their clients or vendor network. In today's episode we bring on Drew Coleman of Drew Coleman films to talk about how he went from starting his business, to now averaging over $7000 per wedding, all through having a humble heart, and serving.

    Drew took the time to 'get in the room' with the right people, serve them well, and focus on them. All of the rest is history. Why? Because people want to be around others with a servant's heart.

    Join in on the conversation with Drew as he talks about how he has risen to Loverly's Top Wedding Filmmakers to watch, and The Knot's "One To Watch"

    Website: https://drewcolemanfilms.com/ Instagram: https://www.instagram.com/drewcolemanfilms/


    355. How To Win Over Wedding Planners Jul 08, 2024
    Show notes

    In today's episode, John is flying solo as he discusses how he builds relationships with wedding planners. Recently, John went from not knowing a luxury wedding planner in Georgia, to being her top referral. How did he do this? He breaks it all down in this week's episode.

    Also, a huge shoutout to our sponsors this week Mediazilla, and The Creative Cabana. Be sure to check them out at https://www.howtofilmweddings.com


    354. Wedding Day Content Creators with Kenzie Sikes Jul 01, 2024
    Show notes

    It seems over the past few months Content Creators are popping up all over the place and many wedding videographers are a little worried that their jobs are in jeopardy. We view the idea of content creation as a way to shift and grow your business, not as something that will take away from what we do.

    In today's podcast John interviews Kenzie Sikes of Content by Kenzie. She is a wedding day content creator that has grown her instagram account to over 10K followers and travels all over doing something she loves. John asks her what it is like to be a creator, working with wedding other vendors and digs into how easily wedding videographers could start offing this service.

    Follow Kenzie: https://www.instagram.com/contentbykenzie/


    353. What are the Qualities That Make for a Successful Wedding Videographer Over Time? Jun 27, 2024
    Show notes

    Welcome to "You Asked," our short from podcast where we answer your questions. Today, Nick tackles the question: "What are the qualities that make someone successful as a wedding videographer over the long run?" Want to be a wedding videographer for the long haul? Make sure you incorporate these 4 things.


    352. Grow on Instagram with Brock Johnson Jun 24, 2024
    Show notes

    Do you struggle with Instagram? This week we are joined by Instagram growth expert Brock Johnson to answer your questions! We cover everything from how to grow your following, to attracting the right buyers, to trends he is seeing in 2024

    As a bonus, we have 10 Instagram prompts as a freebie at this link: https://howtofilmweddings.com/instagram/

    Follow Brock here: https://instagram.com/brock11johnson Check out his instaclubhub here: https://instaclubhub.com


    351. How Do I Rank on Google Without Paid Advertising? Jun 20, 2024
    Show notes

    Welcome to "You've Asked," our short-form podcast where we answer your questions. In today's episode Austin from Creative Cabana tackles the question, "How do I rank on Google without paid advertising?"

    Austin compares paid ads to organic SEO and which will work best for your business. Paid ads, like Google or Facebook, offer quick results if you're ready to invest, but organic SEO is like a marathon, demanding time and effort but yielding long-term benefits once you establish your ranking.

    Learn more about what the Creative Cabana can do for your business: https://creativecabana.co/


    350. Market your business WITHOUT Social Media with Rachel Traxler Jun 17, 2024
    Show notes

    In this week's podcast, John brings on educator Rachel Traxler to talk all about how she has grown her photography business, as well as her educational brand. She is the host of the Gold Biz Podcast (https://racheltraxler.com/goldbizpodcast) and helps wedding professionals learn the ins and outs of the business. She is a Photographer Turned Business Coach Helping Photographers Scale Their Business With Strategy And Purpose.

    In today's episode we talk about how she is using her brand to attract ideal clients WITHOUT using social media. We walk through ideas and ways you can be attracting your ideal buyer outside of the normal ways. This is a great episode, and we can't wait for you to listen in!

    Booking Bottleneck Quiz: https://racheltraxler.com/booking-bottleneck-quiz 10 FREE Lead Generation Strategies (that aren't social media): https://racheltraxler.com/lead-generation-freebie Rachel's Coaching Program: https://racheltraxler.com/passiontoprofit

    Follow Rachel: Website - https://racheltraxler.com/ Instagram - https://www.instagram.com/racheltraxler/


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